Adidas brand introduction

Adidas brand introduction: Adidas was founded in 1949 and is a member company of German sporting goods manufacturer Adidas AG. Named after its founder, Adolf Dassler, the company began to produce footwear products in Orasche, Hetsogen in 1920.

1949 August 18 registered in the name of adidas. Adidas was originally founded by two brothers. After parting ways, Adolf's brother Rudolf Dassler opened the sports brand puma. Its classic slogan: "Nothing is impossible". 20 1 1 in March, we launched a brand-new slogan-adidas is all in at a cost of160 million euros.

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Evolutionary history:

These three symbols of Adidas have not existed since the initial stage of the brand. It can be said that the evolution history of Adidas logo is also a proof of the continuous progress of Adidas, a world-renowned sporting goods company.

Adidas three stripes logo was first used, and it was applied to all kinds of goods under Adidas in the second year of its establishment, namely 1949. It represents the sports spirit of continuous progress and transcendence.

At 1972, Adidas gradually replaced the early three-stripe logo with the four-leaf clover logo, symbolizing the sports force extending to the world with a more beautiful four-leaf clover, and at the same time pinning its own brand's vision of going global.

After using the clover logo for more than ten years, that is, in the late 1980s and early 1990s, in order to compete with Nike and enhance its sense of sports fashion, Adidas once again re-applied its brand's earliest three stripes to its products as its most famous sports performance series.

1996, after a stock acquisition storm, Adidas relaunched the four-leaf clover logo and specially applied it to its original Adidas series, which is different from the sports performance series and tailored for middle and senior sports fans and shoe fans.

As for the symbol of Adidas style, its history is not long. Y in Y-3 stands for yohji yamamoto, while 3 stands for three brand logos of Adidas. It is a brand-new brand with yohji yamamoto, the world's top designer, as the creative director and in cooperation with Adidas.

Baidu Encyclopedia-Adidas