Can anyone provide a compilation of English vocabulary for "advertising"?

A

Advertising Advertising Campaign

Ads Advertising Materials

Account Executive Account Executive

account client project

account planning

Account Services

account service

Art Director

advertising campaign advertising activity

advertising agency advertising agency

4A (American association of advertising agencies) American Association of Advertising Agencies

above-the-line advertising Online Advertising. Advertising agencies can obtain agency fees from the media

regulatory matters advertising rules and regulations

agency profit management profit management

advertising department advertising department

airport advertising airport advertising

Appeal appeal

area sampling area sampling

Audience audience. The public who accepts advertising is the target of advertising

audience composition audience composition

audience share audience share

audio-visual advertising audio-visual advertising

Audit Bureau of Circulation Sales Audit Bureau. Founded in the United States in 1914 (ABC for short)

Animation animation

advertising letter or sales letter advertising letter

B

bid advertising bidding

target market

brand image

below-the-line advertising

In addition to online advertising various forms of advertising. Such as sales promotion advertising, P.O.P advertising, direct mail advertising, including holding exhibitions and initiating sponsorships, etc.

billboard advertising

brand advertising

brand loyalty

brand preference

brand insistence brand insistence

brand name product name

buyer's market buyer's market

Banner banner advertising

brand share brand share , also known as market share

Budget advertising budget

Percentage of sales method

Competitive parity method), also known as "competitive equivalence method"

Objective and task method (objective and task method)

DAGMAR theory (Define Advertising Goals for Measured Advertising Results)

bus stop pillar advertising

bus stop shelter advertising

Button button

bulk discount quantity discount

booklet or brochure (DM)

banner or streamer banner

C

Chief Executive Officer CEO

client

Copywriter Advertising Copywriting

Creative Department Creative Department

Creative Director Creative Director

Catalog (DM)

Clicks Click rate

Click rate is the ratio of the number of times an advertisement is clicked to the number of times the advertisement is viewed. That is click/impression. If this page appears ten thousand times, and the number of clicks on the advertisement on the web page is 500, then the click-through rate is 5. Currently, the average click-through rate in the Asia-Pacific region is 1.5. The click-through rate can accurately reflect the advertising effect and is also a sign of the attractiveness of online advertising

closing date media deadline

closing time

CPM(cost Cost per thousand impressions: That is, the cost for an advertiser to purchase 1,000 ad views or the cost for an ad to be seen by 1,000 people. For example, if the unit price of an advertising banner is /CPM, it means that every thousand people who see this banner will be charged, and so on, the homepage will be visited by 10,000 people.

coordination internal coordination

cash discount cash discount

D

Demands

Demonstration

diary survey diary survey

Direct mail (DM) direct mail

Such as letter (letter), leaflet (leaflet), order form (orderform), mailing junk mail

direct mail (DM) advertising direct mail advertising

direct-response advertising direct response advertising

direct response advertising agency direct response (direct effect) advertising agency Business

Off-the-page offer design newspaper sandwich advertisement

Discount discount

Frequency discount (frequencydiscount)

domestic market Domestic market

duplicated audience repeated audience, or "overlapping audience" (overlapping audience)

E

exchange advertising exchange advertising

Two or more advertising media publish advertisements for each other without incurring advertising expenses. Advertising positions must be equally exchanged. If an advertisement from a newspaper is published in a periodical, and at the same time an advertisement from a periodical is published in a newspaper, both parties will determine the advertising status according to their respective advertising prices, and no advertising fees will be paid.

Export advertising Export advertising

Advertising for export goods is published in the advertising media of the country where the goods are imported. Before exporting advertising, you must conduct market and media research to understand the advertising management regulations of the relevant country, the practices of the advertising industry, and the cultural traditions and customs of the local nation. The copywriting of this type of advertisement must conform to the language habits and psychological characteristics of the local people.

F

Frequency The number of times a viewer sees the same advertisement

Frequency Frequency. The number of times an advertisement is aired within a period of time

full service advertising agency Full service advertising agency

fixed day A specified date. Specified date or time for publishing advertisements

free advertising free advertising

free-standing insert advertisement sandwich advertising

G

gift advertising Giveaway advertising

Advertisements that use gifts as a call to promote product sales. Advertisements that offer samples can also fall into this category.

global brand Global brand

Products that use the same name and trademark design all over the world, such as Coca-Cola in the United States.

H

hard-sell advertising Hard-sell advertising

Advertising centered on sales and services, clearly stating one's position, and promoting the product itself and promotion Efforts are intended to stimulate consumers' desire to buy and put this desire into practice.

I

image advertising image advertising

impact advertising impactful advertising

inadequate advertising inappropriate advertising

Impression The number of views of the ad. The statistics on the counter are the Impression of the web page

inflight advertising In-flight advertising

Advertisements for various entertainment and services provided to passengers during flights, such as Radio and TV news clips and advertising gifts, etc.

insert insert. Advertising printed matter sandwiched in newspapers and periodicals. Catalogs can also be inserted into newspapers as inserts. This form is also called a flyer.

insertion order

J

Job press

Justify full page

Advertising text layout Finally, adjust the rows and columns of words to match the desired length and align the uneven right edges

K

Key media problem

It is a general outline of the media part, explaining what are the main issues in choosing media based on the market situation.

Key word

A word that focuses on the advertising text. It is the most important word in the entire advertising copy and is the key to making the copy effective, so

it must be chosen carefully.

L

lamp post advertising

large-scale advertising

Often refers to an advertising campaign Advertisements that are long in duration, have high advertising costs, or have a large number of media included in the media plan.

It can simply refer to advertising that displays a large scale.

Layout composition layout

life-cycle analysis life cycle analysis method

local (regional) advertising regional advertising

logotype, logo Logo

light box advertising light box advertising

M

media media

Management Supervisor supervision and supervision

market share Market share

Media Department Media Department

magazine advertising magazine advertising

professional magazine professional magazine

trade magazine

consumer magazine

mail order advertising mail order advertising

mail survey mail survey

mailing list mailing list. Direct marketing requires preparation and mailing Publish

maintenance advertising maintenance advertising

Margin margin

market research market research

market segmentation market segmentation

media buying media buying. After the media plan is approved by the client, the space or time is ordered from the media used

media department media department

media evaluation media evaluation. Responsible Media evaluation personnel are generally called media planners

Media kit special volume, media introduction. Provided to advertising agencies and advertisers for free

media mix Media mix

In the same media plan, the use of two or more different media is called media mix. The synergy produced by the combination of media

is far greater than the sum of the individual media.

media objectives media objectives. Necessary reach and frequency of advertisements

media recommendations media introduction

media research media research. The purpose of media research is to find the best way, that is, to make correct media selection

media service media service

media strategy media strategy

Moving icon flying button Advertising

N

national advertising national advertising

national advertiser uses national advertising advertisers

neon light advertising neon advertising. Large neon advertisements are called spectacular

newspaper advertising. Advertisements placed in newspapers.

Newspaper is a print medium (print-medium)

O

outdoor advertising outdoor advertising. The United States currently calls out-of-home advertising

P

pass on readership. Instead of spending your own money to buy or subscribe to publications, you read magazines purchased or subscribed by others

product advertising

Penetration. The extent to which the media reaches the audience

platform side advertising

point-of-purchase advertising

P.O.Pdisplay point-of-purchase display

Hanger display cabinet (stand), display card (show card)

P.O.P. display shopping point display

Page view comprehensive views. The total number of times each page of the website has been viewed

Positioning product positioning

repositioning

poster advertising poster advertising

potential market potential market

Production

Production house A unit specializing in advertising production

primary readership basic reader. Readers who initially purchase or pay to subscribe to publications

Printing

product advertising

Q

questionnaire

Quality control Quality management. Total quality control (total quality control) is referred to as TQC

Quiz advertising. Asking questions in advertising and expecting consumers to answer

R

radio broadcasting advertising

Rebate. Delayed discount coupons given to consumers

rate card price list. Various media have different charging price lists for different positions and times of publishing and publishing advertisements

Combination rate: the discounted price enjoyed by two publications published by one publishing house, or

This is a discount for using two radio stations or TV stations at the same time;

One-time rate (one time rate);

Lowest price (end rate) : It is the lowest advertising price acceptable to a radio or television station.

Readership Total readers

All readers of a given issue of a publication, regardless of how they received the publication, where they read it, or to what extent they read it

. The greater the sales volume of a publication, the greater the total number of readers.

S

sales promotion advertising agency

An advertising agency that specializes in sales promotion, sometimes a full-service (all-purpose) advertising agency is an affiliated agency that specializes in designing and organizing various business promotion activities such as competitions, price reductions, gifts, product displays, etc. for

customers.

Sampling Sampling. The meaning of sampling is to infer the overall situation from the local situation, that is, the sample (sample), which is opposite to the census (census)

There are two types of random sampling (probability sampling) and purposive sampling (purposive sampling)

Schedule advertising release schedule

seasonal advertising seasonal advertising

Segmentation segmentation

mass marketing mass marketing

seller's marker seller market. In a seller's market, the seller is in a dominant position

Sequence

The order in time or space. A successful advertisement first attracts the audience's attention as the focal point of the advertisement (focal point

), and then according to the smooth (flow) arrangement of the various parts that make up the advertising content, the attracted eyes pass through in sequence

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Each part, eventually reading the entire ad.

Serial advertising series of advertisements. A series of advertisements released one after another. The biggest feature of the series of advertisements is that the layout of the advertisements is roughly the same.

Slogan

The slogan is the finishing touch after the text and is used for a long time. The slogan must focus on actual

benefits available to consumers and highlight the unique selling statement (USP).

soft-sell advertising soft-sell advertising. Different from hard-sell advertising, it is intended to satisfy consumers' indirect appeals, such as arousing consumer interest based on emotion, suspense, etc.

store advertising store advertising. Such as store signs and P.O.P. advertising

In recent years, light box advertising has been widely installed.

street car advertising street car advertising

subway advertising subway advertising

T

target market target market

target audience target audience

tear sheet, voucher copy sample, sample

television advertising television advertising

prime time

tie-up advertising joint advertising. Several advertisers with business connections join forces to advertise

U

Ultra-large scale integration Very large scale integrated circuit

V

Vertical banner hanging screen advertising. Advertising hanging along the building.

Commonly used in general trade fairs, exhibitions, etc.

Vivid demonstration Vivid demonstration. Characteristics of TV commercials such as how to use products, etc.

Volume objectives Sales volume target

W

women's marker Women's market

window display and shop window advertising window display

window dressing window decoration

Y

yellow page advertising yellow page advertising

Z

Zinc plate Zinc plate

If that is not enough, there is this one

Yingying’s explanation

/Article_Show.asp?ArticleID=2170amp;ArticlePage=3

There is also this, in Chinese and English, but not much

/study/zhongxiaoxue/english/html/2005-03/1323.htm