Is it true that the slogan of Lotte Department Store withdrawing Chinese was ridiculed by Korean media?

it's true. On the 25th, there were placards written only in Japanese and English in Lotte Department Store in Central Seoul. The Chinese slogans that were visible everywhere a month ago have been replaced recently. An article in South Korea's "Asian Economy" on the 26th described this scene.

Only a month ago, Lotte Korea posted a sensational Chinese title "Waiting because of understanding" in department stores, 7-Eleven convenience stores and business districts where China tourists gathered. Xin Dongbin, president of Lotte Group, also publicly stated in an interview with American media that he loves China and will never give up the China market.

Due to the sharp drop of tourists from China, the sales of Lotte Department Store Head Office decreased by 2-3%. The consumption of China people in Lotte Department Store once accounted for 88% of the total consumption of foreigners, but it has dropped to 72% in March this year, a decrease of 16 percentage points. The proportion of Japanese tourists' consumption has increased. In order to increase sales, Lotte Department Store began to actively attract foreign tourists from other countries.

Facing the upcoming Labor Day, East Asia Daily reported that Lotte Department Store will conduct marketing for tourists from Southeast Asia and Japan. A related person from Lotte Department Store said that in order to get rid of the tourist policy which mainly focuses on China people, this Labor Day will change the promotion strategy. In the past, Labor Day, Spring Festival and National Day in China were representative seasons for Lotte to attract tourists from China.

It seems that the Sadr incident in South Korea has seriously affected the commercial economy of South Korea in China. That's why China tourists don't buy Lotte's account, and Lotte's ambiguous attitude also makes it repeatedly excluded in South Korea.