The corporate culture concept of Meituan

The corporate culture concept of Meituan

The concept of corporate culture is the synthesis of business purposes, values and moral codes of conduct formed by enterprises in combination with their own characteristics. The concept of corporate culture has been introduced into mainstream business education such as EMBA and MBA. As the earliest group buying website with the strongest comprehensive strength in China, the success of Meituan must have its own reasons. In this chapter, I will bring you its corporate culture concept.

The corporate culture concept of Meituan

1, consumers first, merchants second. Maintain the image of the US Mission anytime and anywhere. Take the initiative to solve problems for businesses, even if it is not your own responsibility, don't shirk it. Think from the standpoint of the merchant, and finally achieve the satisfaction of the merchant. We should have a sense of advanced service and prevent problems before they happen.

2. passion. I like my job and I agree with the culture of Meituan. Love the US Mission, regardless of personal gain or loss. Never flinch when encountering difficulties, and dare to fight hard. Wolves, good at fighting tough battles. The highest performance today is the minimum requirement for tomorrow.

3. Integrity. Honest and upright, keep your word. Words and deeds are consistent, and they are not affected by interests and pressures. Express your views accurately through the right channels and processes. While expressing critical opinions, we can put forward constructive opinions. Don't spread unconfirmed news, and don't talk about people and things irresponsibly behind your back. Dare to admit mistakes and take responsibility.

4. dedication. I only do work-related things when I go to work, and there is no' repeated mistake' caused by dereliction of duty. Don't put off today's work until tomorrow, follow the necessary workflow. Keep learning, improve yourself and fully experience that doing things is result-oriented. Correctly arrange work priorities and do the right things. Keep improving and do things to the extreme.

strong function

Food nearby, special food from all over the country.

Brand-new support, supermarket department store drug order.

Ordering is simple, and ordering by mobile phone is fast and convenient.

Refund reminder is convenient and worry-free.

High-quality take-out, brand restaurant clean and assured.

Online payment provides more benefits.

service system

1. Reliability

(1) Honesty is the basis for the survival of group buying websites. Meituan.com didn't cheat before and won't cheat on the number of group purchases in the future.

(2) In terms of company system and culture, Meituan.com strictly requires every employee to treat consumers and enterprises with integrity.

(3) After the official launch of the US Mission. Each list cannot be changed, which fundamentally eliminates the possibility of fraudulent group buying.

4 meituan. Com will set up an "integrity supervision committee" and invite the media, famous bloggers, internet professionals and ordinary netizens to join. Meituan. Com will fully open the background data to the "integrity supervision Committee", and the "integrity supervision Committee" can randomly select any order to view the background data and check the authenticity of the data of the US Mission. Com buyer. In addition, the "Integrity Supervision Committee" also has the right to randomly check the data of any list at any time.

2. Promise to buy with confidence

Meituan. Since the establishment of 20 10 on March 4th, com has been trying to provide local services for consumers. As the first group-buying enterprise in Haidian District of Beijing to apply to join the 123 15 green channel, and the group-buying enterprise that has passed the certification of "e-commerce credit certification", "network credit certification" and "trusted website", Meituan.com has always put user satisfaction first while developing at a high speed.

In order to better serve users, Meituan. In addition to strict business audit, com invested10 million yuan to build a call center, and at the same time took the lead in launching a series of consumer protection plans, such as "no consumption within 7 days, unconditional refund", "free of charge for dissatisfied consumers" and "no consumption after expiration, one-click refund", which constituted a perfect "worry-free group purchase" consumer protection system, providing users with the most intimate rights protection and exemption.

(1) "Unconditional Refund for Not Spending within 7 Days" Scheme

Meituan. Com promises all consumers who successfully apply for group purchase in Meituan. Com can be called meituan. If they don't consume Meituan coupons within 7 days under special circumstances, please report the facts to com customer service. After verification, the US Mission. Com will refund consumers at the first time.

(B) "Consumer dissatisfaction, the US delegation will be free" plan.

On the basis of the plan of "no consumption within 7 days, unconditional refund", Meituan. Com creatively added the plan of "If the consumption is not satisfied, Meituan will be free", which provided better protection for the interests of users.

"One-click Refund for Overdue Consumption" Scheme

March 4, 20 1 1, meituan. On the first anniversary of its establishment, com officially announced the launch of the "overdue refund" program, which is the user of Meituan. If they don't spend money after the expiration, they will receive a refund service in the future. 3 1 before March, Meituan. In the past year, the website returned more than 100000 unconsumed group purchases to the corresponding groups. Com users. This is the first time in the global group buying industry, and the huge refund of 6.5438+million is unprecedented. It can be said that it is the first in the industry, which protects the interests of users to the maximum extent and relieves the worries of users.

With the introduction of "7-day unconditional refund for dissatisfied customers+free order" service and "overdue refund" plan, Meituan.com has formed the most perfect service guarantee system in the industry, which is called "worry-free group purchase" consumer protection plan of Meituan. After consumers participate in group buying, there is a cooling-off period of 7 days, and they can get an unconditional refund within 7 days. If the consumer can't cash the group purchase because the merchant refuses to provide services during the consumption period, Meituan.com will pay the user the advance payment at the first time. If you miss the validity period of the group purchase and no consumption is generated, users can also apply for the "overdue refund" refund business. Meituan. Com's "three risks" not only shows the importance to consumers, but also shows its determination to standardize the group buying industry.

3. Pre-sales audit process

Meituan. The cooperation between com and any business must be inspected by the quality control team specially established by Meituan. com。 Any business that fails to pass the audit cannot cooperate with Meituan. Com to ensure the maximum protection of consumers' rights and interests, and to think of consumers step by step:

1, online research;

2. Visit the merchants on the spot, and then sign a contract with the sales plan;

3, the city manager to review the contract and related materials;

4, headquarters quality control audit contract and related materials;

5. On-site business interview;

6. The quality control department of the headquarters reviews the interview content and gives the materials to the editor to write a copy;

7. Responsible for editing and reviewing the copy;

8. Final review of quality control at headquarters.

4. After-sales service guarantee

Meituan. Com has always followed the principle of consumers first, merchants second and US Mission third. Since its establishment, it has always attached great importance to honest management. So far, a whole system has provided consumers with good prices, good goods and good services.

1, Meituan.com is the first group buying website in China that allows consumers to evaluate their consumption after consumption, so that we can find problems in consumption in time.

2. meituan. Com is the first group buying website in China that sends SMS reminders to consumers many times before coupons expire.

3.Meituan.com is the first group buying website in China to establish a large customer service center. With the rapid growth of sales, whether the customer service phone can be connected has become a very important factor affecting the consumer experience.

4. Meituan. Com is the first group-buying website to offer refund of expired group-buying coupons, and it will give a one-time refund of tens of millions on the occasion of the first anniversary of Meituan. com。 Prior to this, group purchase coupons could not be used after expiration, and the money prepaid by consumers could not be retrieved, which greatly affected consumers' trust in group purchase websites. In order to solve this problem, Meituan. Com is the first to introduce overdue refund and return the money that should not be taken to consumers. The overdue refund was initiated by Meituan.com in the world, and even Groupon, the originator of the group buying website, has not yet realized it.

5.Meituan.com launched a "worry-free group purchase" after-sales service plan. The contents include: unconditional refund after seven days of purchase, free refund for consumers who are dissatisfied, and one-click refund for consumers who are overdue.

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