Stores similar to Taote and Pinduoduo

Taote Store VS Pinduoduo, the heroes compete for hegemony, who is the final winner! The items on Taote are really comparable to Pinduoduo, so you can compete. Taote, the original "Taobao Special Edition", was officially launched in March last year. In May this year, "Taobao Special Edition" was officially renamed "Taote". Taote has been called Ali’s version of “Pinduoduo” since its birth, and it is very similar to Pinduoduo, which also focuses on the sinking market.

Taote has launched its advertising into Pinduoduo’s home base. In fact, this is not the first time Taote has competed with Pinduoduo. Judging from the marketing in the past year or so, Taote seems to have been sending war messages to Pinduoduo. Today let’s talk about Taote store VS Pinduoduo, which one is more profitable? Maxue77520, the nagging queen, will analyze the story behind the competition between Taote and Pinduoduo.

Among e-commerce platforms, Taobao has Double 11 and JD.com has 618. At the end of July 2020, Pinduoduo launched the first "True Fragrance Festival", and the platform even provided 100 million yuan in cash subsidies to Internet celebrities such as Apple "True Fragrance" products, and invited Internet celebrity Wang Jingze, known as the "originator of true fragrance", to the live broadcast room to sell products. On October 10th, Taote chose to launch the "One Yuan Fragrance Festival" half a year after its launch. During this period, Taote united 145 industrial belts, 1.2 million industrial belt merchants, and 500,000 factories. Delivered directly from the source of supply, and all at one yuan. The promotional slogan is "Better than real fragrance, 1 yuan is more fragrant".

It has been almost two years since Taote came out. Its original intention was to compete with Pinduoduo. Just like when JD.com launched Jingxi, it was also intended to compete with Pinduoduo, but in the end it failed miserably. The same goes for Taobao's Taobao special purpose this time. You are cheaper and I am cheaper than you. Let's see who gets killed. Most of the reason for the intensification of domestic involution is also due to the competition and price war among these capitalists. The traffic division is indeed becoming more and more serious. Always imitated but never surpassed, this is Pinduoduo, which focuses on surrounding the rural market and radiating across the country.

Taote, as Alibaba’s main tool to attack the sinking market, has attracted much attention since its debut, and Taote has lived up to expectations. It has attracted 200 million users in more than 500 days since its launch, becoming the fastest AAC in the world. An e-commerce APP that has exceeded 100 million yuan. It has 2.3 million daily active users, far exceeding the 450,000 daily active users of Jingxi (an app owned by JD.com). It can be said that Taote has become a phenomenal business case in the past two years.

From the perspective of Alibaba’s layout, Tmall has risen because of consumption upgrades, and Taote has come because of consumption downgrades. Since Taote is engaged in the sinking market, it must face the biggest competitor in the sinking market, Pinduoduo, and Alibaba also hopes that Taote can bring back the users in the sinking market that have been lost from Taobao from Pinduoduo.

However, according to industry insiders, although Taote has the guidance of Taobao and Tmall, and Alibaba is willing to spend money to subsidize it, it seems to be easy to succeed. But the rise of Pinduoduo is not as simple as "spending money to subsidize". It is basically impossible for Taote to follow the route of Pinduoduo. Blindly relying on capital to smash things will consume capital and lead to further losses. This year, the traffic of Taobao and Tmall has declined in a direct step-by-step manner. If you don’t pay, there will be no traffic. In the past, Taobao traffic was okay, but now it is all paid, free traffic