How to make mascots

A brand positioning is needed before mascot design.

The design of mascots needs to pay attention to brand positioning. If we aim at young people, the mascots we design need to be more fashionable and young. If we aim at women, the mascots we design need to be more lovely and interesting.

Mascot design must be a mascot that can be recognized at a glance, such as an animal, a plant or a person, but this mascot must be familiar and recognized by consumers themselves.