Theme planning scheme of double eleven activities

Five planning schemes for the theme of Double Eleven activities

With the help of Singles' Day consumption and Singles' Day sales season before the Spring Festival, a series of activities will be launched, so that the more consumers buy, the more benefits they will get. The following is the theme planning scheme of the Double Eleven activities I have compiled, hoping to help everyone.

Theme planning scheme for the Double Eleven event 1 1. Background of the event:

This is a kind of fate, let us come together from all corners of the country and form our big family. In order to enhance our friendship and get to know each other better, this party is specially held. I hope this party will bring you joy and leave a permanent and beautiful memory in our college life, so let's wait for this long-awaited party!

Second, the purpose of the activity:

I hope this gathering can give you a stage for different kinds of communication and let you know each other in a happy environment. Let friendship and community unity create an active atmosphere for university activities.

Third, the theme of the event:

11.11youtiao party

Four. Event sponsor:

City Vocational College Yingtian Campus _ _ Youth Volunteers Association

Verb (abbreviation for verb) Activity time:

16 pm on October 20th 1 1.

Target audience of intransitive verbs:

_ _ All members of the Young Volunteers Association of City Vocational College

Seven. Venue

Teaching building 806

Eight. Activities:

1. Heart to heart (behind the ball)

(1), project type: two-person collaboration, indoor games.

(2) Site requirements: There are two aisles in the classroom.

(3) Props required: balloons

(4) Number of participants: 12, 2 in each group.

(5) Prize: 2 mirrors

(6) Detailed game methods and rules: 2 people in each group, carrying a ball on their backs, keep pace from the front to the back of the classroom, crush the ball back to back, quickly run back to the starting point, pick up the second balloon until six balloons are crushed and run back to the starting point. When walking backwards, do not touch the ball with your hands, otherwise you will be fined for 2 seconds at a time; After the ball falls, restart the game from the starting point. Whoever finishes first wins. Rank by time, score by ranking.

A. If the ball lands during the game, you need to go back to the starting point and start again.

B. don't touch the ball with your hands or arms on the way. Any violation will be regarded as a foul. Every time you touch the ball, you will record a foul, and each foul will add 2 seconds to the game result.

C. The referee should be absolutely obeyed in the competition, and the referee's decision is final.

2. Newspaper games

(1), project type: teamwork and competitive.

(2) Appropriate requirements: newspapers

(3) Site requirements: in front of the rostrum

(4) Number of participants: 4 people in a group, totally 4 groups.

(5) Prize: 4 mirrors

(6) How to play: first put on an imposing manner and ask for slogans, and then stand in the newspaper in groups of four. Everyone's feet must step on the newspaper and not touch the ground for five seconds. Those who step on the outside will lose. After each game is successful, the newspaper will be folded in half, and the group with the least newspaper will win the game.

Step 3 pass the parcel

(1), props requirements: drums or music, flowers.

(2) Participants: collective

(3) Prize: 6 bars of soap

(4) Rules of the game: Everybody sit down. When the drummer began to beat the drums, the flowers began to spread out. When the drums stop, whoever gets the flowers will be "lucky" and who will perform the program. After the performance,

You can get a gift, and then the flowers spread from this "lucky person", and the procedure goes on like this, and the cycle ends.

4. treasure hunt

(1). Prop requirements: "Treasure" (usually a piece of paper)

(2) Participants: collective

(3) Prize: 10 mask

(3) Rules of the game: Prepare the "treasure" first (that is, the note can read "Show, win prizes, etc.". ), and then distribute the treasure in various hidden places. Then, the treasure hunters began to look for "treasure". Treasure hunters who find the "treasure" are not allowed to open the "treasure" at will, and the owner will give them awards. The owner rewarded the owner according to the contents of the "treasure". For example, if the treasure says "meow three times like a cat and reward two apples", then the owner of the "treasure" must do it according to the contents of the "treasure", and then the owner will give corresponding rewards.

Two months after we welcomed the freshmen of grade _ _ to join our school, we are about to send away the seniors of grade _ _. At such a special moment, in order to enliven the campus atmosphere, let freshmen integrate into this campus more quickly and happily, enrich campus life, show students' elegant demeanor, broaden their abilities and specialties, and make extracurricular life more colorful, we hereby hold this fraternity for you on this special day.

I. Purpose of the event

(1) Promote the relationship between classmates.

(2) Enrich campus culture and enliven learning atmosphere.

(3) Unite members and other students to show the elegance of members.

Second, the purpose of the activity

With the consent of the school and the hospital, promote the friendship between students with the greatest influence and the best way.

Third, the object of the activity

_ _ All the teachers and students in the college

Organizer: College Students' Practice Association of Department of Literature and Art, College of Humanities and Social Sciences.

Organizer:

Specially invited guests:

Four. when and where

Time: 20__ _ _165438+1October 1 1 6: 30 p.m.

Venue: Cultural Center of College Students' Associations.

Verb (abbreviation of verb) activity flow

1. Early publicity

(1) There are activity boards painted by the College Students' Practice Association and the College of Humanities and Social Sciences.

(2) Inform every class member of the whole hospital about this activity, and then they will inform every class member (Art Department of College of Humanities and Social Sciences).

(3) Get financial support through sponsorship and display banners (College Students' Practice Association).

2. Formal process

(1) June 8-9 165438+, collect students' ideas in the form of email.

⑵ On June 5438+065438+ 10, our organizer informed those students that we would invite them to our party on the evening of June 5438+065438+10/with their own consent.

(3) On June 1 65438+1October1Sunday at 6: 30 p.m., a friendship meeting was held at the Cultural Center of the University Student Association.

Theme planning scheme for the Double Eleven event 3 I. Name of the event:

Bachelor makeup contest

Second, the purpose of the activity:

Activate the campus cultural atmosphere, improve students' artistic accomplishment and ability of the times, better show students' youthful elegance, and give a new interpretation to the traditional concept of "beauty".

Third, the theme of the event:

Turn your other half out.

Fourth, the activity time:

20__ year165438+1October 1 1 (Singles' Day)

Verb (short for verb) Location:

Art building 2 19

Participants of intransitive verbs:

1, sponsored by Art Department of Art College

2. Activity target: All classes in the Art College.

3. Personnel arrangement during the event: Yao Xianhang: host and judge.

Scene layout: Huang and Gao Wenxin

Planning book: Huang

(1) Personnel arrangement during the preparation period: publicity committee members of each class.

I. Project Coordination Team

Members of organization department: members of literature and art department, members of each class.

Mission statement:

1. The Art Department is responsible for the review, hosting and venue layout.

Wenxuan is responsible for organizing the students in the class.

B, activity publicity group

Members: Propaganda Department, News Network Department.

Mission statement:

1. The Propaganda Department uses posters and banners to post publicity (to be posted before the 8th).

D, party safety maintenance

Members of organization department: monitor of each class

Mission statement:

1, responsible for the construction of the event site and the background layout.

2 Installation of stage lighting equipment and audio equipment

3, the party order, safety and security work

Seven. activity

Pre-preparation:

1. Inform each class to select two women and one man (one man and one woman make up one woman), a total of * * *1/group. Each group brings its own cosmetics, and the Art Department is responsible for informing the members of each class to carry out publicity, and then they will convey it to the students.

2. Make a publicity board to publicize this activity, which is in the charge of the Propaganda Department (several boards will be discussed later).

3. The club department is responsible for purchasing the required items (venue layout, prizes and other required items). ).

1. Admission time:

2. Admission requirements: Anyone who enters can wear a mask, and those who don't wear a mask will be disqualified from participating in the lucky draw and some major party activities. The first person 100 can get a cosmetic mask.

3. Opening: The program produced by the participating classes, and the class that produced the program will get extra points in the final score.

4. The host announced the related matters of the day's activities (i.e. theme, content, form, judges present, contestants and matters needing attention in the competition). (5 minutes)

5. Activity flow: Each class will send two students, one male and one female, to participate in the competition.

5. Chapter II Game Session (20 minutes)

Looking for you, partner

② Group competition.

One group is the people who found a partner in the last game, and the other group is the people who didn't find a partner. Rules of the game: If the host asks questions and answers them correctly within the specified time, most people will win. The winner can invite someone who likes him (such as singing, dancing and performing). If he hasn't found a partner, he will be decided by drawing lots.

③ Tacit test (10 minute)

The rules of the game are as follows: one person does the action according to the prompt, and one person guesses the answer according to the action. The person who guesses correctly within 2 minutes of the specified time wins. The winner will be given a certain time to repent.

(4) Whose floor space is small?

Put a newspaper in front of each group, two people can choose the way to stand on it, then fold it in half, a quarter, and so on, and finally the last one wins.

Step on a balloon

Everyone has three balloons tied to his left and right feet, and one minute later the one with the largest number of balloons was born.

The last article: Giving gifts: The host randomly throws small gifts and sweets on the dance floor, and everyone can enjoy them.

Eight. Budget:

(omitted)

The theme planning scheme of the Double Eleven event 4 I. Name of the planning book:

Taobao store marketing planning book

Second, the activity background:

With the development of Internet, online shopping has become a very common thing. Taobao is the leader of online e-commerce platform. With the rapid growth of consumer spending power and Taobao sales, many people have seen business opportunities from the market potential of e-commerce, attracted by this fair entrepreneurial paradise, and have joined the ranks of e-commerce. The impact of this is that even if Taobao's consumer market is large enough, the competition is becoming more and more fierce. Therefore, in today's Taobao environment, if there is no promotion, even large brand stores will find it difficult to keep up with the impact of price wars in small and medium-sized online stores, and the sales data will be very bleak. The coming will undoubtedly open the curtain of an e-commerce war. Under such circumstances, Taobao shopkeepers should start to be nervous and make careful arrangements.

Third, the purpose and significance of the activity:

In e-commerce, we use various marketing methods to attract consumers' attention, increase the flow of online stores and increase the sales in stores, and finally improve our sales performance and impression in consumers' minds during the period.

Four. Activities:

1, the decoration and overall feeling of the store: the front page and baby content page of the store should be artistically arranged, illustrated as far as possible, and always filled with the atmosphere of big promotion to arouse consumers' desire to buy. The decoration stage is basically divided into three stages:

(1) before the festival: the exaggerated atmosphere will attract consumers' expectation of big promotion in advance, and even some treasures can be promoted in advance to make customers pay attention to our store;

(2) Plate: Storefronts should reflect the scene of trying their best to promote sales, and launch various means of commodity promotion, and serve every customer well whether they are busy or not;

(3) After the holiday, it shows that "the past is like smoke, and the afterheat of promotion has not disappeared", so that buyers who come late or pay attention to our store can still enjoy the promotion benefits brought to them, but compared with that day, it is bound to have a great convergence, which highlights the purpose of our store that buyers are God.

2. Promotion method:

(1) Direct discount: the original price is 300 yuan, and the current price is 50% off 150 yuan. This kind of discount is the simplest and easiest for consumers to understand. No matter which baby is in the store, it is more acceptable for many consumers to change the price directly after the auction, even if it is not within the stipulated 20% discount price.

(2) Buy one and get one free: choose a baby at will, and then give another baby. The price is the final amount of the transaction. This way of promotion depends on the eyes of consumers. Smart consumers can enjoy almost 50% discount if they choose properly.

(3) Two packages: After buying the baby, you will find that you can enjoy the package service by buying another one, and it is inevitable that you will have the desire to buy it again. Although this discount is not strong, many consumers are still willing to pay the bill.

(4) Full delivery: Full delivery of 100 yuan coupons, full delivery of 20 yuan coupons in 200 yuan and full delivery of 80 yuan store coupons in 600 yuan. This way is a bit particular. For example, this baby happens to be in 99 yuan and does not meet the preferential conditions. You must choose another one and accumulate it to enjoy the discount of coupons.

(5) Package: This way is a bit like kidnapping consumers. For example, if you buy any baby in the audience, 37 yuan can add a baby below 100 yuan, and 47 yuan can get a baby below 150 yuan. Similar to this way, it is to drive the baby with high prices and low prices, and it can also drive the sales of online stores. According to relevant statistics, this method is welcomed by consumers.

3. Customer service:

During the period, the traffic of consumers will generally be much more than usual. At this time, customer service is required to grasp the sentence and reply speed, and add cheerful information to the language, which is also a promotion to the buyer's desire to buy.

4. After-sales service:

Customers who have problems buying baby in the store should return it. They should deal with this matter quickly, politely and amicably. Don't leave the problem to the customer. Appropriate mediation should be carried out on commodity problems, whether to return goods or negotiate, and customers should not be asked to seek Taobao to protect their rights.

Theme planning scheme of double eleven activities 5. The purpose of the promotion:

The ultimate goal of marketing is to sell goods by hook or by crook. The same is true of online shop promotion, but it is not effective to do it casually. Half-price promotion of Singles' Day in Taobao Mall is a hot promotion method recently.

Second, the promotion process:

L determine the products to be promoted and prepare sufficient commodities.

2 determine the customer base

1. Determine the products to be promoted and prepare sufficient commodities. Different commodities have different promotion methods, and different seasons have different commodity promotion. During the promotion period, the goods will sell faster than usual. Therefore, adequate stocking is a guarantee. If it is often out of stock, it will not only affect the sales volume, but also affect the buyer's sense and praise. If you meet a buyer who is not very talkative, it is really bad for you. Even if it can be cancelled, it will waste a lot of time and energy.

2. Determine the customer base: The most important thing after determining the product is to find the promotion target. The promotion target is your target consumer group, and these talents are your audience. Therefore, promotion must spread promotion information for your target group and find your target consumer group, so that promotion will be effective. If you sell yourself, the way to sell is just to cast pearls before swine.

Third, make a promotion plan:

1 member, points increase:

2 discount promotion

3 Give away samples for promotion:

4 lottery promotion:

5 red envelope promotion

6 auction:

Actively participate in various promotional activities initiated by Taobao.

⑴ Promotion of membership and points: All customers who buy our products become members of our company. Members can not only enjoy shopping discounts, but also accumulate points and exchange goods for free.

Advantages: This promotion method can attract customers to buy in the store again and introduce new customers to buy in the store, which can not only make customers get more benefits, but also consolidate old customers, expand new customers and enhance customers' loyalty to the online store!

⑵ Discount promotion: Discount, also known as discount, is the most commonly used staged promotion method at present. Because discount promotion directly benefits consumers and makes customers feel the benefits very directly, this promotion method is more immediate.

A. direct discount: find an excuse to discount sales.

Advantages: it meets the needs of festivals and will attract more people to buy. Although the unit profit will decrease after the discount, the sales volume will go up and the total sales revenue will not decrease. At the same time, it will increase the visibility of the store and have more customers, which will also promote future sales. Why not?

Suggestion: The promotion effect of this promotion method also depends on the price sensitivity of the goods. For goods with low price sensitivity, it is often futile. However, due to the particularity of online marketing, direct discount sales are easy to arouse customers' doubts and are generally not recommended.

B. Discount in disguise:

Free postage, the price of a single commodity is slightly lower than the price required for free postage, and two or more commodities are combined to meet the requirements for free postage. Sell these goods at a discount.

Advantages: more user-friendly, and the discount does not show traces!

Suggestion: The product combination is very knowledgeable. A good combination can make consumers very satisfied, so we must find related products to combine.

C, buy a gift promotion:

In fact, this is also a disguised form of discount promotion, and it is also one of the most commonly used and effective promotion methods.

Advantages: let customers feel that they spent the same money to buy more products, happy!

Suggestion: the key to the application effect of buying gifts is the choice of gifts. A suitable gift will play a positive role in promoting product sales, while choosing an inappropriate gift can only be a loss of wife and soldiers. Your costs have gone up, your profits have gone down, and your customers are ungrateful!

(3) Give away samples for promotion:

When new products are put on the market for trial use, products are updated, competitive brands are confronted, and new markets are opened up, good promotion results can be achieved by using gift promotion.

Advantages: make customers loyal to the products.

Suggestion: Only products with excellent effects can be tried.

(4) Lottery promotion:

Because most of the selected spaces are attractive prizes, which can attract consumers to the store and promote product sales. Several problems that should be paid attention to in lottery promotion;

A prizes should be attractive, and high-value products can be considered to attract people to participate;

B. The way to participate in activities should be simplified, and it is difficult to attract customers to participate in activities that are too complicated and difficult;

C the fairness and impartiality of the lottery results. Due to the virtual nature of the network and the wide geographical area of the participants, the authenticity of the lottery results should be guaranteed to a certain extent, and participants can know the progress and results of the activities in time through emails, announcements and other forms.

5] Red envelope promotion

Red envelopes are a special promotional item on Taobao. Sellers can flexibly formulate the rules for giving and using red envelopes according to the different situations of their stores.

Advantages:

Can enhance the popularity of the store, because the red envelope has a time limit, so it can promote customers to buy again in a short time, effectively forming customer loyalty!

(6) Auction:

Auction is one of the most effective ways to attract popularity on the Internet. Because both Yuan Pai and He Pai have special exhibition areas on the first side of Taobao, the goods entering this area can get more exhibition opportunities, and Taobao buyers will also enter their stores to browse more goods because of the auctioned items, which can greatly improve the chances of commodity transactions.

I have actively participated in various promotional activities sponsored by Taobao:

Taobao will organize different activities in different sections from time to time, and sellers who participate in the activities will get more recommendation opportunities, which is also a good way to enhance the visibility of the store and promote sales. If you want more people to pay attention to your store, you must seize this opportunity, so don't forget to pay attention to the activities held by Taobao on Taobao's home page, payment page, bulletin board, etc., and actively participate!

Fourth, create a good promotion atmosphere.

Effectively use store decoration, announcements and messages to create a hot atmosphere. Some people do promotion, do a good job of publicity outside the store, but turn around and leave after entering the store. It's just that the atmosphere in the store is not good. Promotion is the same as when you are not promoted. It was abandoned. There is no promotion in the store announcement and there is no promotion information in the news. When you enter the store, you won't feel a little popular and promotional atmosphere. Promotion should be "vivid"! Cold and clear, can you keep customers?

Verb (abbreviation of verb) summarizes the effect and lessons of promotion.

Organizing sales promotion is also an experience. After the promotion, the store manager should make an analysis of the promotion results, including traffic, sales volume and click-through rate. This time, are the target consumers interested in the formula products, or are they more interested in other products on the website? At the same time, we should also analyze and compare the promotion activities of competitors and find out what we can learn from them. Competitors sell better than themselves, which definitely shows that their promotion plans are not attractive to others, and the process of analysis is also a learning process. Summarizing the promotion activities can effectively help the store manager improve his promotion level, find out the shortcomings of the promotion activities in this summary, and make adjustments in the next activity. Although promotion is a good way to increase sales, it also needs constant exploration and summary to achieve the expected results.