520 milk tea shop event planning plan

520 milk tea shop event planning plan (general 5 articles)

In order to ensure the safe and smooth progress of the event, we need to start the activity plan formulation in advance. The event plan is actually based on event-related factors Planned documents. So what kind of activity plan is good? Below is the 520 milk tea shop event planning plan (5 general articles) that I have compiled for you. You are welcome to learn from it and refer to it. I hope it will be helpful to you.

520 milk tea shop event planning plan 1

1. Promotional slogan

Love in May, hold what I love

2. Promotion time

20xx, x month x - May 20 (Valentine's Day)

3. Promotional period

20xx 20xx, x month - day - —February - x day (x day)

4. Promotional theme

1. Show love in a reasonable way and reduce prices

2. Prepare enough gifts to let Love Announcement Worldwide

5. Product Promotion

"Valentine's Day" is a special holiday, a holiday for lovers to give gifts, so product promotions should be based on "love gifts" As the theme, jewelry gifts, love tokens, flowers, boutique series, etc.

Each store should do a good job in creative display of products and highlight key displays to ensure that holiday products achieve sales.

1. Product special offer

During Valentine’s Day, the overstocked products in the store will be organized and classified, and a special offer area will be set up. These products can take advantage of this event to maintain capital sales and increase sales. Consumers feel truly benefited.

2. Theme display: x month x day - x month x day

Each store will have a Valentine's Day themed display of the series of products at a conspicuous position at the front entrance, and you can make full use of the kitchen window display For example, in stores without kitchen windows, they can be displayed in eye-catching locations.

Requirements:

a. Valentine’s Day themed display, with exquisite jewelry in the store as the main display objects

b. Each store must pack at least x copies of “xx” "Series" is used for theme display 520 milk tea shop event planning plan 2

1. Mission statement

This milk tea shop is named "xx", which is homophonic with "xx", aiming to Attract students to come and buy and leave a deep impression on them. The products sold in this store mainly include freshly made milk tea, cocoa, coffee, tea and other hot and cold drinks, as well as some small desserts. With the goal of occupying xx share of the on-campus milk tea market, the average daily beverage sales volume is controlled to be more than x cups, the monthly control is more than xx cups, the product profit margin is controlled at around xx, and the total profit margin is controlled at around xx.

2. Market analysis

(1) Strengths of our store:

1. Complete range of drinks;

2. Drinks More personalized, the taste, sweetness, and ingredients can be selected by consumers based on their own circumstances;

3. Our store will regularly launch new products (combining seasonal changes and hot trends);

4. Consumers can see the making process of the drinks and feel more confident about the drinks;

5. Our store has a lively and relaxed store environment, which makes consumers who enter the store feel comfortable;

6. Our store uses multiple promotional methods, such as membership stored-value cards, gifts with full stored value, member points redemption system, etc.

7. Our store has lower product prices and higher profit margins;

8. The student group has a good word-of-mouth communication effect;

9. Provides WeChat, Alipay ordering and takeout services.

(2) Weaknesses of our store:

1. The store space is limited and cannot accommodate enough consumers;

2. Our products, The threshold for promotional methods is low and easy to be imitated;

3. The cost of rent is high.

(3) Opportunities:

1. There are very few milk tea shops in the east campus, and there is a lack of milk tea shops with personalized products and diversified promotion methods;

2. Our store is located next to the main road connecting the East District and the main campus, adjacent to the cafeteria and classroom, between the student dormitories and public bathrooms, with a large flow of people;

3. Freshman year Freshmen are about to enter school, and our store is more attractive to them;

4. College students are the main consumer group of milk tea and other drinks.

(4) Threats:

1. It is close to a milk tea shop, and this milk tea shop has a long history of opening a shop. It has always dominated the East Campus milk tea market. Among students

2. The “health concept” that is increasingly valued and the weight loss goals of many girls have adversely affected the sales of milk tea and other drinks.

3. Customer Psychological Analysis and Measures to Make Customers Satisfied and Loyal

(1) Psychological Analysis

Newly opened milk tea shops have a certain understanding of milk tea. Students who are interested are more likely to come here to try new products. If they are satisfied with the products and services, they will come back and become "repeat customers"; while students with limited interest in milk tea will come here if there are no certain sales hot spots and preferential measures. The possibility of consumption is relatively small.

(2) Related measures

1. Provide personalized services and give consumers more choices;

2. Can provide a larger number of services in the early stage of opening Offer discounts to attract students (especially freshmen) to come and spend, such as 52% off the entire site, buy one get one free, while ensuring the taste and quality of the products and the service quality of the staff, improving customer satisfaction and loyalty, and attracting them Spend again to increase the store's influence among students (especially freshmen);

3. Apply for free membership cards for customers. The membership cards can be recharged, and you will get x yuan when you spend xx yuan, and you can use the card in our store You can enjoy a 10% discount on consumption;

4. Implement a membership point system, each member earns one point, and x points can be used as cash of x yuan;

5. Periodically launched New products and half-price items for members.

4. Market Segmentation and Target Market

(1) Market Segmentation

The school market is mainly based on student needs, and student needs are divided into For physiological needs and psychological needs. Physiological needs include:

1. The need for drinks when thirsty, such as students coming out of the bathhouse or students who have taken physical education classes;

2. The need for hot drinks when the weather is cold Demand, the need for cold drinks when the weather is hot.

Psychological needs include:

1. Attraction of new products and preferential activities;

2. Communication needs.

(2) Target market

Because different demands have a small impact on the sales of our products, we do not divide specific target markets, but it needs to be combined with objective factors such as season. For example, the sales focus will be on cold drinks in summer, and the sales focus will be on hot drinks in winter.

5. Positioning strategy and brand strategy

There are a large number of college students in school, and their preferences for the taste of milk tea and other drinks are also different. Therefore, the brand positioning of our store is "private customization", that is, personalized. Consumers can choose drinks completely according to their personal preferences. The sweetness, ingredients, temperature and other factors are completely chosen by the individual, and customized drinks can be customized.

6. Product Strategy

Product quality: Ensure the safety and hygiene of the store, and establish a complete quality assurance system;

Product appearance: While ensuring product quality Under the premise, beautify the appearance of the product;

Product brand: take "private customization" as the brand positioning, and promote it in product packaging, store decoration, flyers, etc.;

Product packaging : Choose packaging that is safe, hygienic, environmentally friendly, beautiful, and comfortable, and indicate the name of our store "Lai Yibai" and the brand positioning of "Private Customization" on the packaging;

Product development: combination New products are regularly launched based on factors such as seasons and hot trends.

7. Price strategy

Because there is only one competitor in the East Campus, a competition-oriented pricing strategy is adopted.

The prices of the drinks in our store are consistent with the prices of similar drinks in another milk tea shop, but we implement a membership card system and provide free membership cards to customers who spend any money in our store. The membership cards can be recharged up to xx yuan. Get x yuan for free, and you can enjoy x discount when you use your card to spend in our store; at the same time, a membership point system is implemented, each member earns one point, and if you accumulate xx points, you can use x yuan in cash; you can enjoy a 15% discount when purchasing new products with your membership card ; Regularly launch drinks with a 50% discount on membership cards.

8. Distribution Strategy

Consumers can not only purchase and consume in stores, but also order takeout through Alipay and WeChat. For takeaways less than

9. Implementation of the marketing plan

1. Hire students who are willing to work part-time to promote the milk tea shop in front of the store in the first three days of opening. At that time, we will pour the prepared signature drinks of our store into small paper cups and give them to the people who come and go to taste for free;

2. At the entrance of the canteen and the entrance of the teaching super, we will distribute leaflets, and you can use the leaflets to consume in the store. Enjoy a two-yuan discount;

3. In the first three days of opening, all drinks in our store will have a xx discount. On this basis, buy three and get one free. Attachment:

Sales volume: at least xx cups per day, at least xx cups per month.

Profit: The cost of a single product (ingredients, packaging) is controlled within xx yuan, the price is controlled above 7 yuan, and the average profit per unit product is controlled above x yuan.

Market share: more than 50%.

Competition status: There is only one milk tea shop competing with it in x campus. 520 milk tea shop activity planning plan 3

1. Purpose of 20xx Valentine’s Day activities

1. Seize the 520 Valentine’s Day promotion milk tea shop planning business opportunities, so that customers have a sense of freshness and stimulate their consumption desire ;

2. Increase the flow of people in the milk tea shop and attract new customers;

3. Build the credibility of the milk tea shop and enhance customer loyalty;

2 , 20xx Valentine's Day event time

20xx, x month x day (ten days in advance) - 20xx year x month x day (ends at 24:00 on May 20th)

3. 20xx Valentine's Day activity theme

I love you, my heart is moved

IV. 20xx Valentine's Day activity target

Targeted at female customers between 20 and 30 years old.

5. 20xx Valentine’s Day activity content

“I love you, my heart beats” special offer

Buyers reality show, share your beauty and win gifts!

1 Share and get a prize: xx. (Everyone has a prize)

2 Lucky Advent Awards (1 per month)

3 Loyal Customer Awards (1 at the end of the year)

6. 20xx Lover Festival event publicity

1. Key publicity time: x days before the event; - x days after the event;

2. Publicity means: Once the target audience is determined, use appropriate channels Spread, such as xx and so on.

7. Work before the promotion of the 20xx Valentine’s Day event

1. Supply issues: Determine the products for promotion and prepare sufficient supplies. Different products require different promotion methods. Furthermore, for discounted items, large products should be selected as promotional items. During the promotion period, goods will sell faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: The increase in order volume will bring a lot of after-sales service problems. Fully communicate and coordinate with customers to ensure every customer is satisfied

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3. Determination of customer groups: Find the right consumer groups and create targeted promotion plans. 520 milk tea shop activity planning plan 4

1. Purpose of 20xx Valentine’s Day activities

1. Seize the 520 Valentine’s Day promotion milk tea shop planning business opportunities, so that customers have a sense of freshness and stimulate their consumption desire ;

2. Increase the flow of people in the milk tea shop and attract new customers;

3. Build the credibility of the milk tea shop and enhance customer loyalty.

2. 20xx Valentine’s Day event time

From x, month x, 20xx to May 20, 20xx (ends at 24:00 on May 20th).

3. 20xx Valentine’s Day Activity Theme

I love you, my heart is moved.

4. 20xx Valentine’s Day activity target

Targeted at female customers aged xx to xx.

5. 20xx Valentine’s Day activity content

“I love you, my heart is beating” special offer.

Buyers reality show, share your beauty and win gifts!

1 Share and get a prize: xx. (Everyone gets a prize).

2 lucky prizes (x prizes per month).

3 Loyal Customer Awards (x number at the end of the year).

6. Promotion of the 20xx Valentine’s Day event

1. Key promotional time: x days before the event and x days after the event;

2. Promotional means: target audience Once confirmed, spread it through appropriate channels, such as xx and so on.

7. Work before the promotion of the 20xx Valentine’s Day event

1. Supply issues: Determine the products for promotion and prepare sufficient supplies. Different products require different promotion methods. Furthermore, for discounted items, large products should be selected as promotional items. During the promotion period, goods will sell faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: The increase in order volume has brought about a large number of after-sales service problems. We must fully communicate and coordinate with customers to ensure the satisfaction of every customer.

3. Determination of customer groups: Find the right consumer groups and create targeted promotion plans. 520 milk tea shop event planning plan 5

Decorate the shop appropriately based on holiday characteristics. On the day of 520, the store can appropriately add some romantic elements. Put a bouquet of roses on the cashier, hang some pink love balloons on the wall, and find a cute doll to distribute roses. Therefore, customers can also feel the store's thoughtful design and have a positive impression of the store. Your favorability will also be improved.

1. Tell your touching stories loudly to your friends

Customers who follow the WeChat official account of the store and share their love moments in our store in their circle of friends can get free tickets from our store A hot drink.

This is one of the common marketing methods used by many brands on Valentine’s Day. Although it is not very creative and not new enough, the advantage is that it is easy to operate and the customer participation is also good. It not only activates the festive atmosphere of the store, but also Invisibly, customers share the store in their circle of friends and actively help promote the store.

2. Use couple photos for promotion

Stores can set up creative check-in points at the door, allowing customers to hold drinks in their hands, ask professional photographers to take photos, and put them on the public account for voting. The most affectionate couple will receive 520 prizes or free drinks from our store.

On the day of 520, we provided considerate value-added services to couple customers at a lower cost.

In addition, the store can design a simple and warm 520 confession wall on the day. The confession wall appropriately integrates product and brand information. When customers share photos, they also achieve the effect of spreading the store's brand image.

3. Launch drinks that fit the holiday characteristics

In order to help them express their love to each other, the manager of the milk tea shop can put some thought into connecting and creating opportunities. For example: send blessings and thank you cards in the name of the store; decorate the drink cups with holiday characteristics; adjust the names of drinks in one cup or two cups stores...

Combined with the characteristics of the Chinese Valentine's Day, launch a special products to help customers express their love smoothly. This is also one of the more common marketing methods for store holiday promotions. Catering people cleverly grasp these emotional pain points and construct valuable emotional marketing, which can not only increase the store's profit on the day, but also improve customer satisfaction and leave a good impression on customers. impression and increase repeat business. Of course, this method is more suitable for single stores or stores with few stores.

4. Interesting little activities

1. Internet celebrity live broadcast.

Invite local or nationally famous Internet celebrities to live broadcast in the store, or organize offline fan meetings with Internet celebrities to build momentum for the Chinese Valentine's Day activities.

2. If you encounter "7" in consumption, you will receive a rose as a gift.

For consumption settlement, if the amount of each order reaches "7", you will receive a rose as a gift (limited quantity, first come first served).

3. The third party is exempt from the order.

Most businesses during the Chinese Valentine’s Day will focus on couples, but ignore the single group. At this time, going in the opposite direction and launching a three-person trip with the third person free of charge is bound to create new communication potential and influence. Dicos once launched a set meal for three people on Valentine's Day, and the effect was very good.

4. Love letter solitaire.

Invite the first person who comes to buy milk tea that day, write the beginning, and then whoever wants to write can continue writing, one sentence per person, so that customers can participate in writing this love letter, and finally it can be displayed in the store, and You can put it on your own xx to attract traffic. ;