Small lifestyle supermarket planning project

If supermarkets want to take the initiative in the fierce competition and obtain more customer resources, they must fully consider the consumer purchasing decision-making process. So how to write a small lifestyle supermarket planning proposal? The following is a small lifestyle supermarket planning proposal that I have carefully collected and organized. I will share it with you below for your enjoyment.

Small lifestyle supermarket planning project 1

1. Purpose of the activity

1. Take the "new semester" as an opportunity to further promote the overall image of the campus supermarket and improve The credibility and reputation of campus supermarkets in the minds of students;

2. Use the "new semester" to stimulate consumer groups, attract target consumer groups and potential consumer groups, and limit

Expand sales and achieve growth in sales performance.

2. Target audience

All college students and residents of surrounding communities

3. Time and location of the event

Time: 20__ March 1, 2020 - March 10, 20__

Location: In the campus supermarket

4. Activity theme

“Enjoy super low prices , a huge contribution in the new semester”

5. Activity methods

1. During the activity, the first 100 customers who come to the supermarket every 3 days will receive a bottle of Master Kong’s drink, which can be consumed in one time If you spend 58 yuan or more, you can get a hand cream for free; if you spend 78 yuan more, you can get a free cup set; if you spend 98 yuan more, you can get a high-end mouse; if you spend 108 yuan more, you can participate in the "Shopping Lucky Draw" for free: special prize: digital SLR camera (1 person); first prize: a supermarket shopping card worth 500 yuan (3 people); second prize: a large plush toy worth 200 yuan (5 people); third prize: a high-end towel (20 people).

2. Price promotion, 30% off on daily necessities and 20% off on food items during the event.

3. Purchase and sell branded cosmetics and pajamas as promotional items on March 3rd and 4th.

4. Limited purchase, set the bagged paper towels and laundry detergent as limited purchase products. Since the price is cheap, each person is limited to 2 pieces.

6. Advertising Cooperation Methods

1. Hang a large banner at the event site to highlight the theme of the event, and set up an event information desk;

2. Arrangement Staff will post posters about supermarket promotions on campus display boards and in dormitories;

3. Arrange staff to distribute leaflets on the students’ way to and from get out of class;

4. Publish promotional advertisements in school journals or newspapers

7. Early preparation

Personnel arrangements: (1) Arrange a sufficient number of service personnel and wear work cards or ribbons for easy identification and guidance services;

(2) There must be a certain number of order maintenance personnel on site;

(3) On-site consulting personnel and sales personnel must have a clear division of labor and cooperate with each other;

(4) Emergency personnel (usually leaders, if there is interference from government functional departments, they should be dealt with in a timely manner).

Material arrangements: Prepare all products participating in the promotion before February 26.

Personnel training: Provide training to on-site consultants and sales staff, and strive to build a team that is more effective in all aspects.

8. Mid-term operations

1. The staff will be the first to arrive at the scene and take up their positions;

2. The publicity staff will distribute leaflets and introduce activities and products. Guide customers to enter the supermarket;

3. Master the rhythm of activities, maintain order on site to prevent looting and other accidents, so as to avoid negative effects;

4. Sales staff prepare for sales matters and introduce sales products;

5. Gifts should not be distributed too early or too late at the specified time. Register personal information and sign when distributing gifts;

6. Clean up the scene at the end and keep Recycle items for later use.

9. Post-continuation

1. A meeting will be held after the event, such as the sales of this event, effectiveness of execution, consumer evaluation and response overview, etc.; analyze the advantages and disadvantages of the event Shortcomings, successes, and lessons learned. Only continuous summarization can lead to better development;

2. Follow up and report on activities, terminal construction, terminal shipments and advertising adjustments, and archive summary reports.

10. Cost Budget

1. 1,000 yuan for banners, information desks, posters, and on-site decorations at the event;

2. 1,000 yuan for printing event flyers;

3. 500 yuan for campus journal or newspaper advertisement;

4. 300 yuan for leaflet distribution staff before the event;

5. (1 ) Gifts: 400 pieces of hand cream, 2,000 yuan; 200 exquisite sets, 3,000 yuan; 100 high-end mice, 3,000 yuan;

(2) Prizes: 1,000 yuan digital SLR camera; 3 shopping cards , 1,500 yuan; 5 large plush toys, 1,000 yuan; 20 high-end towels, 400 yuan;

6. 300 bottles of Master Kong drinks, 750 yuan.

Total cost: about 15,450 yuan

11. Accident prevention

1. If promotional products are out of stock, substitute them with other products as soon as possible to avoid Unnecessary chaos;

2. If there is chaos such as crazy looting, do a good job in clearing it up, and arrange a certain number of security personnel if necessary;

3. Do a good job in various Take preventive measures against accidents and maintain order at the scene;

4. Make arrangements for emergency personnel, and contact the public security and security guards to request support when necessary.

12. Effect Evaluation

Taking advantage of the opportunity of the new semester, since college students have relatively sufficient funds at the beginning of the semester and need to purchase some daily necessities, etc., this promotional activity , using a series of promotional methods, is expected to produce satisfactory results.

Small lifestyle supermarket planning case 2

Activity content

1. Manufacturer activities: supplier promotion arrangements: (the specific content has not been determined yet) such as:

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1. Nestle off-site free tasting

Activity time: January 1-2

Activity content:

Specific arrangements: Manufacturer Responsible for the assistance of the purchasing department and marketing department

Activity venue: 4_1 square meters

2. Danzi large-scale off-site promotion

Activity time: January 2-4

Activity content: Off-site lottery

Specific arrangements: The manufacturer is responsible for the assistance of the purchasing department and marketing department

Activity venue:

3. Silk Treasure off-site promotion

Event time: January 4th - 6th

Event arrangement:

Related support: The manufacturer is responsible for the purchasing department and marketing department Assistance

Activity venue:

2. Meijie's own promotion arrangements:

(1) DM special promotion - 16,300 yuan (income 7,500 yuan)

1. Launch a series of limited-edition sales events for well-known brands, sensitive products, and ultra-low prices;

Launch special offers for about 120 SKUs.

——Purchasing Department is in charge

First phase of trial operation

Crazy buying of goods: 4 items per day, 4_5=20 (SKU) --- Negative gross profit (post 10,000 yuan)

Special offer: 50 (SKU)---zero gross profit (charge 50 yuan/piece = 2,500 yuan)

Branded products: 50 (SKU)—charged goods (charge 100 yuan/ Each = 5,000 yuan)

Procurement department will provide it before December 23rd -

Product photography on December 24th -

DM typesetting on December 25th -

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Printing follow-up on December 27th -

DM distribution on December 29th -

2. DM distribution execution plan - Marketing Department (distributed by Postal Advertising)

A print run of 15,000 copies is 0.34_15000=5100 yuan

Distribution fee to the postal service: 0.05_15000=750 yuan

Design fee: 400 yuan

Industrial and commercial registration fee: 50 yuan

(2) Publicity plan - ### follow-up - 7180 yuan (income 3000 yuan)

1. Radio media: Taining station once;

Release date: December 18-28

Content: Opening promotion advertisement, ultra-low price limited purchase products (20SKU)

Soft Sex advertising and ## supermarket advertising 1,000 yuan

"## Daily" reporter 200 yuan

2. Banners:

Street banners: 50 60_50=3000 Yuan (including industrial and commercial registration fees)

Contents such as:

Supplier: China Avon Cosmetics Co., Ltd. congratulations on the opening of ## supermarket!

40 suppliers, 100 yuan each, 40_100 = 4,000 yuan

Relevant units: Taining County Industrial and Commercial Bureau congratulates the ## supermarket on its opening!

3. 10,000 balloons - 3 days before opening (operation dispatch Two employees are responsible for inflating)

0.15_10000=1,500 yuan

4. Self-adhesive advertisements in the car

Specifications: 0.4_0.2=0.08 square meters /Article

Content: Please maintain hygiene in the carriage

##supermarket7833333

One-stop family shopping for a good life at affordable prices every day

Quantity: 100 pieces_0.08 square meters_50 yuan per square meter=400 yuan

5. Adhesive advertising for unit buildings

Specifications: 0.12_0.18=0.0216 square meters

Content: ##Supermarket opening

Cost: 0.0216 square meters_500 pieces_50 yuan per square meter = 540 yuan

6. Inkjet advertising on motorcycles:

Specification: 0.3_0.2=0.06 square meters

Content: ##Super e-commerce database 9/, /5918.: 6/. City opening

Cost: 0.06 square meters_300 pieces_30 yuan per square meter = 540 yuan

(3) Activity content---34803.2 yuan

1. Opening ceremony:

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(1) Ribbon-cutting ceremony

1 ribbon - (30 yuan)

3 pairs of scissors - (100 yuan)

Guests Registration book - (100 yuan)

Sound system -

Balloon door - (300 yuan)

Stage -

Stage printing - (600 yuan)

6 etiquette ladies - (cheongsam rental fee 100 yuan)

Loss Prevention Department second-layer protection -

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Photography and news reporting -

___ will serve as the master of ceremonies

Participants: Chairman, general manager, deputy general manager employee representatives, county citizen representatives, consumers Representative of the organizers - Chen Qiuping is in charge, (discussed on December 20, 2003, and the number and list of VIP guests for the opening ceremony were determined on the 25th)

Subtotal cost: 1,230 yuan

(2) Guest speech

Taining County Secretary or County Magistrate

(3) General manager speech

Small lifestyle supermarket planning project 3

1. Essay solicitation activity

1. Content: Soliciting essays from the society with the title "My Story and __ Store". The purpose is to collect excellent articles from all parties and bind them into a booklet as a supermarket publication.

2. The purpose is to reflect the corporate culture and enhance mutual communication.

2. Friendly contact

Design analysis: Use the attraction of membership cards and gifts to encourage members with strong purchasing power to come to our store for consumption.

3. Love activities

Activity 2: Apply for a love card

1. Theme: Give love a space to release

2. Activity time: 12.15-31

3. Content: Apply for a Jiayou membership card ranging from 5 yuan to 30 yuan! In addition to the cost of 1 yuan, the rest of the income from the membership card will be used as a loving donation.

4. Division of labor: 1). Planning: Apply to the headquarters for a 1-yuan card application activity; the quantity is determined according to the situation; production of card application desks (requirements: low commercial atmosphere and strong public welfare) and donations Box (large in size, transparent, with nomination from the notary unit)

2). The tally team assists the front desk in arranging on-site card processing personnel

5. On the one hand, this activity is We need to tap into the spontaneous hearts of our customers and mobilize them to donate their share of love. There is a lot of room for them to freely choose the amount of their donation. On the other hand, we need to popularize membership cards to increase our number of visitors.

Activity 1: Theme: The starting point of love

1. Starting time: 2014.12.31

2. Content: Two laid-off workers and unemployed workers in surrounding communities Provide help and material support to people in need such as their source of livelihood, patients, and disabled people. (Select 100 people who need help).

3. Items: oil, quilts, rice

4. Sources of item costs: 1). Advocate social charity and mobilize customers to apply for membership cards. , and the rest of the income is used as part of the savings.

2). Suppliers donate part of the money.

3) Prepare some charity products. The content is that if you purchase one such product, you will donate one piece of love, one of which Profit sponsorship (such as one yuan, two yuan each, etc.)

Division of labor: a. The tally team prepares a catalog of caring products (the number of products is tentatively set at 10, suggestions: those with high gross profit, or those that can be sold to suppliers Strive for profit sharing); Arrange the display according to the on-site arrangement; b. Plan to decorate the display area of ??caring products to create a "loving" atmosphere.

Interactive plot

1. Promotional activities of joint venture counters.

Activity content: During the store celebration, the first 100 customers before opening can purchase a product of about 50 yuan for 1 to 5 yuan based on the advertisement in DM (or newspaper). (Products: quilt covers, pillowcases, clothes, tea, ginseng, etc.)

Supplementary activities: special offers or discounts

Division of labor: 1), planning and collecting special offers.

2. Supplier purchase and gift activities.

Division of labor: The tally group raises and reports activity content.

Plan and arrange according to the reported activities

3. Store celebration auction. (This event is under negotiation)

Contact Chenghuang Auction House to stimulate the atmosphere on site through interactive activities, such as games, rush buys and other activities.

Small Lifestyle Supermarket Planning Project 4

Activity Time:

March 10, 201_15

Activity Theme:

Love 315 Thousands of Love

Event location:

Shopping mall format, comprehensive supermarket

Subtitle:

Pay attention to 315 and make complaints that are reasonable and polite

Activity content:

1. Supermarket Five’s solemn commitment

1. Elegant shopping environment: layout of major stores, Create a lively store atmosphere and environment.

2. High-quality product quality: During the event, anyone who finds expired products or products with quality problems in the store will receive a small gift.

3. Excellent service quality: On March 15th, all customers shopping in the supermarket can go to the service desk to pick up a service quality award survey activity form, fill it out and return it, and you will get a good use A nice cup.

4. Special sale activities at good prices: During the event, a batch of special sales products (to ensure quality and quality) will be launched at ultra-low prices.

5. Generous promotional content: launch a batch of department stores and snacks for buy 3 get 1 free activities.

2. Supermarket integrity and interaction

1. Consumer law consultation: On the morning of March 15, the Municipal Consumers Association set up a consultation desk in front of the First Shopping Plaza to provide consumers with The reporter publicizes the relevant provisions of the Consumer Rights Protection Law, and accepts and handles rights protection complaints on-site.

2. Please supervise: Recruit 50 consumer representatives in advance, hold an authorization ceremony in front of the First Shopping Plaza on the afternoon of March 15, and hire them as supervisors of Jiayong Company. This article comes from Data management download. Responsible for the product quality supervision of Jiayong's supermarkets, and regularly provides various rectification opinions and suggestions to the company. Based on the adoption value of the suggestions, Jiayong provides souvenirs worth 20,100 yuan.

3. Give back to consumers with true feelings

1. My thoughts on the new clothes

①Farewell to the winter clothing sale: Purchase all special winter casual clothing at one time , suits, windbreakers, down jackets, and cashmere sweaters will receive a pair of gloves or a fine scarf worth about 10 yuan when you spend 80 yuan or more; a pair of cotton slippers or a scarf worth about 30 yuan when you spend 120 yuan or more; and a pair of cotton slippers or a scarf worth about 30 yuan when you spend 160 yuan or more. Free set of thermal underwear worth 50 yuan. (The more you buy, the more you get, while supplies last)

② Enter the spring new product sales: Any one-time purchase of new spring clothing, casual clothing, and footwear from each brand for RMB 120 or more will receive a gift worth RMB 10. A gift worth RMB 20 when you spend RMB 180 or more; a gift worth RMB 30 when you spend RMB 220 or more. (The more you buy, the more you get, while supplies last)

③Children's clothing display and release: Organize a children's fashion show in the Times Store and conduct a high-quality children's clothing show to show innocence and fun and promote sales. Anyone who purchases the children's clothing worn by the model will receive a beautiful kite; those who purchase other children's clothing will also receive a beautiful gift. (The more you buy, the more you get, while supplies last)

2. In the Year of the Rooster, enjoy good taste and nourish your stomach

①Food area: A batch of snack foods are on sale at shocking prices.

② Fresh food area: ⑴ Anyone who purchases fresh food for RMB 20 or more at one time will receive 3 fresh eggs. (The more you buy, the more you get)

③ Special offer of fruits for 1 yuan per catty. (9:00-10:00 am, 3:00-4:00 pm, 8:009:00 pm on March 15th; each person is limited to purchase 2 pounds)

4. Special planning:

Shopping in Liubei Supermarket for gold rush. I came to Liubei Supermarket and won a lucky prize: on March 15th, 10 sets of computer printouts stamped with Jiayong’s seal were placed in different places in the supermarket (Jiayong’s trustworthy shopping experience). This article comes from Data management download. If you can find a complete set, you can go to the service desk to exchange for a prize worth 50 yuan.

Small Lifestyle Supermarket Planning Project 5

Activity content:

(1) 30% off on new clothing, bedding, and luggage products

During the event, new products in clothing, bedding, and luggage can be purchased at a discount of up to 30% off at any single store on the same day. In principle, the participating brands must be wide, and at least the same brands in the five Jinan stores must ensure the same intensity.

(Except for supermarkets and special brands, during the event, member points cards only give points but no discounts)

(2) Shopping in a certain mall and enjoy unexpected surprises - "No money spent on National Day shopping ”

Time: October 1-7, 200_

Customers who purchase more than 300 yuan in a single store on that day can participate in the lottery with their shopping receipts and have a chance to win the ticket Full and half purchase refunds.

Operation details:

Each store will set up a lottery box containing 20 table tennis balls (1 of which will be returned in full, 2 will be returned in half, and 17 commemorative prizes can be selected) Supermarket products), staff need to stamp an "l" stamp on the invoices of customers participating in the event, and the prize will be drawn immediately.

(3) Happy National Day, a shopping mall brings good health

This activity aims to increase purchases through shopping. After the July 18 heavy rain incident, people are facing accidents, The helplessness and hesitation during disasters have further highlighted the importance of insurance. It is planned to give away personal accident insurance through shopping, which reflects that a shopping mall is people-oriented and cares about customers. It will play a certain positive role in establishing the image of a shopping mall that cares about customers' health. effect. Since the National Day themed promotion has been launched with a 30% discount on the entire site, in order to control costs, this event adopts the method of additional purchases as an additional activity to the main event to dilute the commercial atmosphere and highlight the marketing idea of ??a shopping mall giving away health, which can attract the attention of customers.

During the event, any customer who purchases a total of 1,000 yuan (including supermarkets) in a single store on that day can add a certain amount of cash to the main service desk of each store to apply for an "insurance card". 500 pieces, the insurance card setting is:

Series a: Add 5 yuan to receive free accidental injury insurance with an insured amount of 2__ yuan (cost 15 yuan).

b1 series: add 10 yuan to get free accident insurance with an insured amount of 63,020 yuan (cost 30 yuan).

b2 series: Add 10 yuan to get free traffic accident insurance with an insured amount of 281,000 yuan (cost 30 yuan).

c1 series: add 20 yuan to get free accidental injury insurance with a sum insured of 155,030 yuan