Anniversary event planning

Anniversary Event Planning Chapter 1

1. Activity Theme

Youth·Role Model·Strength·Dedication

2. Background of the activity

2. 20xx is the xx anniversary of the founding of the Communist Youth League of China. It is a worthy time for our majority of *** Youth League members to recall the history and carry forward the spiritual essence of the *** Youth League. days.

3. In order to let students better understand the group and learn the spirit of the group, our school's academic research association attaches great importance to the holding of this event. Therefore, our school branch will start from the actual situation of our school and organize this event in the form of graphic display. .

2. Purpose of the activity

To enable students to better understand and learn the history of the Communist Youth League of China more intuitively and to experience the emanations of the Communist Youth League members spirit and quality, and integrate this spirit into our learning and life while promoting and innovating.

3. Activity time

4. Activity location

It will be held on the West Main Road in the Western District

5. Activities objects

All students of Henan Normal University

6. Activity process

A. Preparation

1. Let the academic committee members and monitors of each class inform and publicize the main purpose and purpose of the event, so that students in each class can actively participate. Cooperate with the Propaganda Department to carry out publicity work within the school and create a good atmosphere for the event.

2. Screen the works of students participating in the graphic and text display so that they can be displayed well.

B． During the event

1. The display of graphics and text needs to take into account weather factors. If it rains, the graphics and text can be displayed on both sides of the dormitory wall.

2. Let the academic and research committee members of each class take turns on a regular basis, exchange their experiences and experiences with the students, and summarize their experiences.

C. The event is over

1. Evacuate and organize the pictures and texts into the office, select the excellent combination of pictures and texts, and certain awards will be given.

2. The president or branch president will summarize the significance and gains of the event.

7. Activity budget

Nearly 20 yuan for ropes, tapes, clips, etc. Anniversary Event Planning Chapter 2

1. Music before customer entrance

2. Opening dance

Dear middle-aged and elderly friends, before the start of today’s event Let us *** enjoy a dance brought by the art troupe - Li: (After the dance) Now I announce: Hongye - the anniversary celebration begins now.

(1) Host’s opening remarks

Chapter 1

A: The five-color rainbow holds up the beauty of the world;

B: The colorful wave stirred up the joyful song of the earth;

C: Five years of hard work brewed a smile in the world;

D: Five years of dedication ushered in the happy ending of the world. Brand new harvest;

A: Dear leaders and distinguished guests

Together: Good morning!

B: You are now on the ~~anniversary The scene of the celebration; I am the host~

C: I am~

Ding: I am~

A: I am~ Taking this opportunity, Please allow our representatives to express our sincere gratitude and warmest welcome to you!

B: Welcome! Today is a special day for all ~~ family members; because today not only welcomes It’s our reunion again, and it’s also our first birthday;

C: Yes, I think at this moment, all the relatives present would like to say this warmly. One sentence: Happy first birthday~~! Happy first birthday~~~

Ding: Let us *** cheer for ~~’s birthday and shout: ~~~Happy first birthday! < /p>

A: After seven years of aging, the company has now brewed a bottle of sweet wine. Next, let us enter the first chapter of today:

Close: ~

A: Please look at the big screen

(2) Corporate display

A: As the years go by, ~~Company It has been seven years. During these seven years, you and ~~ have gone through ups and downs together, and have entered the road of health together;

B: ~~ People are created by being good at innovation It has become the myth of the times, and it has left many figures in the streets and alleys of Shenyang. Do you know what major things the company did in 20xx?

A: Of course I know, but I just want to say It takes a long time to get up, how about we lead everyone to listen and watch together?

B: Okay, please enjoy the touching 20xx

Chapter 2

A: Thanks for the broadcast. Through the broadcast, everyone must have a certain understanding of the contribution made by the company in 20xx, and gained a lot of happiness with the company of ~~.

B: However, with the efforts of many family members, today’s big family is not only a large group full of health and happiness, but also a team that walks with joy. Next, let’s* ** Let’s enter today’s second chapter

Together: ~

3. Corporate film

Zhang: Please look at the big screen

4. Customer style display and interviews

A: From the video just now, we saw that "~" has always been the corporate purpose, and creating more health for the middle-aged and elderly people in Shencheng has been the pursuit. Goal;

B: Yes, I have found more happiness and joy in the ~~years of ~~the company. Now let us appreciate the style of our family members. First of all, let us invite you~~

5. Display calligraphy and painting works

A: Thank you to the above family members for their gifts and best wishes. Everyone is in good health; do you think our family members are all versatile?

B: Hey, not only in singing and playing musical instruments, but also in some calligraphy and painting, they also have a unique charm, here~ ~On the occasion of our first birthday, we also want to give us a special blessing. Let us~~ the heads of various departments of the company show it in person

Chapter Three

Six , short film

A: Thank you for showing.

Family members have a spirit of never saying they are old, stretching out wrinkles and folding them into a series of happy stories, allowing their hearts to surge and expressing the passion of yesterday's vicissitudes of life;

B: Family members have a spirit of never saying anything. The old spirit smoothes out the bumps, plays a string of notes, and flies with the thoughts, looking forward to the ever-changing heroism of tomorrow;

A: So let us enter the third chapter of today

Together:~~

B: Please look at the big screen.

7. Representative’s Speech

A: From the short video just now, we can see that our own unique way is spreading and carrying forward; reflecting colorful brilliance;

B: We just saw in the film that our family members also contributed their love and strength during ~.

A: At today’s event, we have also invited two love ambassadors~~ Let us give you a round of applause

8. Warm-up dance

A: :After seeing the elegant display of the two pairs of Zhen'ao family members, we must have a deeper understanding of love; let us give them warm applause for their love?

B: Thank you everyone; we You have been sitting in your seats for a long time. You must want to stretch your body. Next, let us join in the activities and do a warm-up dance. Please stand up.

Chapter 4

A: Please sit down. After this short warm-up, I hope everyone can have more health and happiness.

B: Let’s move on to today’s fourth chapter:~

A: Please look at the big screen.

9. Anniversary event planning for the banquet 3

1. Preparation for the event:

1. Require employees to understand the time when the company was established and what has happened in the past few years. Not only do you know the achievements you have made, but you must also be able to tell them about them with a sense of pride; you can practice them through morning, afternoon and evening meetings.

2. In terms of conference requirements for this event, the venue must be of high quality, and the layout of the venue must be festive and warm, (you can have more balloons; hang lanterns; pull some latte art; gift display area Put out more gifts and decorate them with latte art. It must be very eye-catching.) The entire layout of the venue must have a strong visual impact, and the music at the venue should be mainly enthusiastic. The morning meeting must be a motivational meeting to mobilize the enthusiasm of employees.

3. Categories of invited customers: die-hard customers (people who come to the association to do work), new customers

2. Purpose of the event:

1. Through this This event fully demonstrates the corporate culture, strengthens customers' confidence in the company and products, and thus explores referrals.

2. Use the grand occasion to provide a better platform for referrals from old customers.

3. Through the on-site atmosphere, increase the purchase and gift sales policy to achieve a high proportion of sales.

3. Activity theme:

Warmly celebrate the fifth anniversary of the establishment of the Convention and Sales Group.

4. Activity process:

1 , before the meeting, show more corporate cultural films such as "Club Introduction", "XX Review", etc.

2. Warm-up: large-scale dance performance, the program should be high-quality, and adjust to the atmosphere of the entire venue;

3. Opening remarks

4. Introducing guests

5. Speech by company leaders

6. Speech by local leaders (can be replaced by Typical customer speech)

7. 1-2 holiday performances (customer performance, employee performance, employee and customer performance on the same stage. It is best to perform the story between the customer and employee live and present it in the form of a sketch. " The corporate purpose of "respecting heaven and loving people".

)

8. Customers present calligraphy, paintings, plaques, etc. (select 3-4 local honorary customers, leaders come on stage to issue certificates, take photos, host interviews, customer testimonials,)

9. Keynote speech (expert lecture)

10. Announcement of preferential policies

5. Prize setting:

1. All customers who come to the event will Give a small gift (the gift depends on the preferences of the local people)

2. Set up prizes for on-site purchases of products, increase the purchase and gift policy, increase the intensity of draws for customers who purchase products, and draw big prizes to attract customers.

VI. Contents of pre-meeting presentation

**** Anniversary event planning 4

1. Activity conception

1. Expo Yang believes:

Celebration etiquette is a concentrated display and comprehensive dissemination of a company's (brand) image. It is a comprehensive reflection of an enterprise's inherent cultural concepts and spiritual outlook.

'Public relations activities with the company's own characteristics and personality' are an inevitable means for companies to establish brands and promote corporate image and culture. They are a comprehensive display of the company's comprehensive strength. In the process of cooperating with the establishment and promotion of corporate brands, they are often It can achieve twice the result with half the effort.

2. Purpose of the event

To celebrate the 20th anniversary of the establishment of Jinchu Materials Co., Ltd., review the past and look forward to the future, enhance the cohesion of the company, and further create an excellent corporate culture.

Through event planning, packaging and image enhancement, during the guests' experience of participating in the entire celebration event, it can arouse the guests' enthusiasm in terms of business philosophy, corporate culture, integrity, corporate image and business model. The sound of our company left a deep and beautiful impression, and we are willing to further cooperate with Jinchu in a deeper and more extensive manner to achieve a win-win situation. Through media invitations and dissemination, we will expand the influence of Jinchu in the industry and enhance the brand image of Jinchu.

3. Activity theme and slogan

Theme: Time sharpens gold, sincerity leads to glory

Meaning: The twenty years since the establishment of Shanghai Jinchu Materials Company have gone through many years of experience. After twenty years of hard work and hard work, "Hardening Gold" not only highlights the nature of the non-ferrous metals industry that the gold reserve company is engaged in, but also vividly displays the hardships and achievements of the two decades. In the past twenty years, it is precisely by consistently adhering to the business philosophy of "honesty" that we have finally forged a strong cooperative relationship between Jinchu and our customers and achieved the glory of each other's careers. At the same time, greater achievements in the future will still be based on the business philosophy of honesty.

4. 20th Anniversary Logo

The design is inspired by the LOGO of the Gold Reserve Company, and at the same time perfectly combines the concept of the 20th anniversary. It is grand and full of upward energy. It has a strong sense of the times. Creative expression in the form of gold medals not only reflects the attributes of the industry in which Jinchu is engaged, but also symbolizes the outstanding achievements of Jinchu - its leading position in the industry.

As a historical witness of the 20th anniversary of the Gold Reserve, the commemorative logo will be used on productions inside and outside the venue, as well as in albums, gifts, company website and other promotions.

5. Main visual creativity of the event

Purpose:

To present the company's business philosophy and culture in a concentrated manner and use strong visual impact to highlight the company's brand image. Carry out series extension to form a unified and effective corporate image

Theme creative elements:

Gold - meaning: Its quality is like gold

Ding - meaning ： Its trust is like a tripod

Bamboo - meaning: Its knots are like bamboo

6. Additional effects brought by the activities

(1) Further enhance the company’s Good reputation and wide popularity in the field of non-ferrous metal circulation

(2) Further establish Jinzhu Materials in the minds of customers and partners as a company whose main business is the circulation of non-ferrous metal materials, integrating import and export trade, finance A comprehensive image of a large-scale, international and group-based comprehensive operating entity that integrates investment, logistics distribution and overseas business expansion

(3) Through media publicity, form a good word-of-mouth communication and provide a good foundation for the enterprise Lay a solid foundation for long-term development

7. Activity overview

June 30, 2019

11:00--11:30 am Guest sign-in< /p>

Noon 12:00--13:00 Luncheon

13:30--17:30 p.m. Corporate Annual Meeting (tea break will be arranged during the meeting 15:00-15:30)

Evening 18:00--21:00 Appreciation Dinner and Performance

8. Event Venue

(1) International Conference Center--Luncheon

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(2) International Hall on the third floor of the International Convention Center--meeting

(3) Shanghai Hall on the seventh floor of the International Convention Center--thank you dinner and performance

9. Participants (300 people)

(1) Senior leaders of Jinzhu Materials Company

(2) Leaders of government or industry authorities

(3) Customers Leadership

　(4) Partners

　(5) Mass media and professional media reporters

　2. Activity Agenda

　1. Activities Time arrangement

(Omitted below)

2. The climax of the event

The climax of the entire event is particularly critical. It can enhance corporate pride, employee Cohesion; make the emotions of the guests enthusiastically infected; stimulate the sense of participation of the guests; make all guests leave a deep and unforgettable impression on this event; and can fully demonstrate the corporate management and operation standards of Jinzhu Materials Company and achieve Very good public relations effect.

To this end, we have preset two climaxes and one highlight, laying the groundwork step by step to push the overall atmosphere of the event step by step to a grand, warm and festive climax.

(1) A highlight - Time Tunnel

Fog screen door curtain: Ultrasonic fogging equipment creates a fog screen, and the corporate logo of the Gold Reserve Company is projected on the fog screen to form a door curtain effect. Enjoy the fantastic light and shadow effects while walking through the fog screen curtain into the time tunnel.

Mysterious Tunnel: The black velvet cloth is used as a curtain, covering the entire tunnel space. Combined with the quiet and beautiful music that fills the tunnel space, it creates a mysterious and profound space atmosphere.

Looking back at the moment: 8 plasma display screens are evenly placed along the tunnel, playing photo flashes reviewing the development history of Jinchu Enterprise (produced according to the development stages of the enterprise).

Ambilight: The colorful light bands reflected on the cobblestones and flowing water flicker and dance, accompanying the guests as they move forward in the time tunnel.

Magnificent new chapter: The smoke released by the smoke machine and the changing computer lights at the end of the tunnel created a dreamy and blurry effect. The guests passed through the end of the tunnel and entered the banquet hall, which was magnificent. Suddenly it came into view.

(2) The first climax - the tripod casting ceremony

The four "fuels" of "integrity, unity, efficiency and pragmatism": Flags are arranged in the four corners of the banquet hall. Respectively meaning "integrity, unity, efficiency and pragmatism", the four symbolic 'fuels' were collected by company representatives from the flags hanging at the four corners of the banquet hall.

The furnace/baoding/ding-casting process: The flames in the furnace are constantly burning, and the cauldron first emits red light and finally emits golden light

Unique creativity and first-class production special effects, Make a lasting impression on all guests.

Waterfall fireworks: At the same time as the tripod was completed, waterfall-style cold fireworks were set off. The scene was grand and the colors were bright. Accompanied by warm and high-spirited music, it highlighted the heroic and confident feelings of the company and pushed the event to the first place. A climax.

(3) The second climax - congratulations on the success of the performance/celebration group photo session

Final program: The finale program was grand and exciting, and the guests once again felt Positive and enthusiastic atmosphere.

Congratulations on the success of the performance and group photo: The leaders shook hands with the actors to congratulate the success of the performance, the enthusiastic background music of celebration sounded, *** took a group photo, and all the guests applauded.

Rainbow machine discharge: All business leaders and principals in charge appeared. The rainbow machine sprayed golden rainbow fireworks into the air on the stage, implying that all employees of Jinzhu Company are moving towards new glory under the leadership of the leaders. The event This was pushed to the second climax. Anniversary Event Planning Part 5

1. Theme Activities

1. Theme: Passion begins here.

2. Activity time: 20xx.12.15-31.

3. Content: If you purchase over 100 yuan, you will get a free seasonal fresh product (worth about 5 yuan) for 1 yuan as a gift of love. If you do not participate in group purchases, you can only get two gifts for a single receipt.

4. Gift options: eggs, apples, live fish, fresh meat, rice dumplings, toast bread, milk.

5. Gift implementation department: fresh food.

6. Division of labor:

1) Plan the preparation of gifts and the decoration of the gift site and the preparation of the venue according to the fresh food negotiation results;

2) , The tally group provides 3 personnel every day to assist the main station in sending and displaying gifts;

3) The main station distributes the gifts in equal proportions every day according to the amount of gifts to ensure that the gifts The number is synchronized with the activity period.

7. Publicity: On-site: production and arrangement of hanging flags with "activity content".

External: store celebration special issue, community auxiliary publicity and other means.

8. Scenario analysis: Through such activities, on the one hand, it can increase popularity, increase the unit price within the limited number of visitors, and ultimately increase sales.

2. Image activities

1. Theme: Renewal of commitment.

2. Publicity and promotion:

1) Use prominent slogans at the main entrance of the supermarket!

2) Supermarket promotion channels such as store celebration DMs, posters, fresh food morning market posters, etc., constantly remind customers and establish the image of the company.

3. Scenario analysis: Based on the implementation after last year’s store celebration, this commitment will be more intensively improved through broadcasts, banners and other publicity methods to improve the price image of Jiayou Supermarket, in the spirit of "plain and trustworthy" The service tenet of "price" is to truly maintain the price integrity of Jiayou Supermarket;

3. Key categories and promotional activities

Health products:

1. Theme: Trade in the old for the new.

2. Content: To purchase any health product in this supermarket, you can exchange the cash receipt for 3 yuan in cash by adding the outer packaging (or old packaging) of the product.

3. Division of labor:

1) Tally: Negotiate with each supplier participating in the event and request that the cost of returning or replacing the old packaging of the goods be shared by the supplier;

2) Planning:

a. Publicity: In addition to the above publicity methods, newspapers and periodicals are also included;

b. Prepare a conspicuous exchange venue and layout;

c. Provision of ledger forms;

d. Settlement of expenses after the event;

3) Front office: implementation of on-site exchange work; daily ledger Registration;

4. Scenario analysis: Health products are an important part of supermarket sales. The Spring Festival is also here, which is a world of health products, so the above activities are launched for this category. Key points for success: Strive to include top-notch best-selling products in the event.

Home appliances:

1. Theme: Operation "Electric Shock"

2. Activity time: 12.15-31

3. Content: Special offers on all home appliances, and coordinate with suppliers to win gifts related to various products. Attract people through the atmosphere of the home appliance area of ??the store and the display of gifts.

4. Division of labor:

1) Tally group: Negotiate with suppliers, prepare profit-sharing promotions and gifts;

2) Planning: Decoration of home appliance area , highlighting the promotional atmosphere!

IV. Special offer

(1) Store celebration price merchandise

1. Theme: Carry out price reduction to the end

2. Event time : 12.15-31

3. Quantity: about 300 pieces

4. Division of labor:

1) Each tally group negotiates and prepares a special price list, proportion: 3:6:7 (fresh food, food, department stores). (Guideline: the product is in season, and the price must be shocking). (Tip: Prepare a batch of unique advantages as dm products, the quantity is 80 pieces, the proportion of dm in each method is determined according to the price advantage)

2) Planning: dm typesetting and production work; store celebration price sign design and production;

5. Scenario analysis: The selection of store celebration products is determined according to the current season and consumer consumption trends. Let customers feel that the store celebration is in progress, which is a real benefit.

(2) Daily surf price products

1. Theme: Passionate indulgence, great value feeling

2. One item every day

3. Division of labor:

1) The tally team prepares 16 products (distribution ratio: 3:6:7). The price scale is absolutely low;

2) Planning: preparation and decoration of surf display area; production of DM first edition; production of surf product pictorial; changing work every day.

4. I want to analyze: The main purpose is low price, and the purpose is to reflect the cheapness of the product. Such as oil, cotton mop, rice, eggs, fruits, etc. Through large-scale publicity reminders of cheap sacrificial products, we can attract more popularity and achieve the purpose of store celebration. Anniversary Event Planning Chapter 6

1. Purpose of the event

To celebrate the 13th anniversary of the establishment of xxx Hotel Development Co., Ltd., establish a new image of a citizen enterprise, improve the reputation of xxx Hotel, and borrow This is an opportunity to give back to old and new friends.

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May 18, 20xx - June 18, 20xx

IV. Specific content of the activity

Activity 1: Big gift for zero consumption:

Single table consumption:

1) For purchases over 100 yuan, you will receive: 38 yuan dining voucher + 20 yuan room voucher + a pair of citizen VIP playing cards;

2) When you spend more than 300 yuan, you will get: 48 yuan dining voucher + 20 yuan room voucher + a pair of citizen VIP playing cards;

3) When you spend more than 500 yuan, you will get: 48 yuan dining voucher +20 yuan room voucher + one citizen exquisite sun umbrella and one pair of citizen VIP playing cards;

4) For purchases over 800 yuan, get: 68 yuan dining voucher + 20 yuan room voucher + citizen exquisite sunglasses One umbrella and one pair of citizen VIP playing cards;

Activity 2: Citizen Garden, Banquet Paradise (Food for citizens, fun for citizens)

1. Restaurant wedding banquet, housewarming party, birthday Banquet and full moon banquet preferential activities;

1) For a banquet of 10 or more tables, a 300 yuan voucher will be given;

2) For a banquet of 20 or more tables, a 600 yuan voucher will be given; < /p>

3) If the banquet reaches 30 tables, you will receive: 900 yuan voucher.

2. Join forces with three major beverage suppliers to celebrate store celebrations and treat guests equally; (providing supermarket-priced liquor, beer, and beverages)

1) Kouzijiao: Erxingkouzi

2) Guan Gongfang: Buy one item at Six-Year Guan Gong Fang and Premium Guan Gong Fang and get a free 2 liter drink (Pepsi or Sprite);

3) Yellow Crane Tower: Buy one of the two-star Yellow Crane Tower and three-star Yellow Crane Tower and get a free 2.5-liter drink.

Activity 3: Room Discount

1) Every guest staying in our hotel will receive a 20 yuan restaurant coupon + a pair of VIP playing cards;

2) The entertainment room offers a special discount of 10 yuan/hour, with a cap of 100 yuan;

3) The special price of a single room on the fourth floor is 70 yuan/room.

Activity 4: Suiyuan and the garden join hands to celebrate the anniversary and give away true love

1) Any consumption at Suiyuan Hall from May 18th to June 18th If you spend 500 yuan or more, you will get two 48 yuan (and so on) 20 yuan vouchers for the Huayuan store room.

2) All guests who spend money at Suiyuan Club will receive a pair of VIP playing cards for each table.

Activity 5: Citizen Public Welfare Lecture

In order to better serve citizen VIP customers, top domestic masters will be specially invited to come to our store to give lectures, provide services to citizen members, and provide Everyone is interested in the course.

A. Teacher Si Bada Shao teaches "Charming Women" to Teacher Xiang;

B. Haitang Traditional Chinese Medicine Beauty Teacher teaches "Traditional Chinese Medicine Beauty Knowledge";

C. Other courses are to be determined, such as: Confucian education, Three Character Classic, Yi Jing, etc.