What are the means of publicity?

1. Distribution of DM orders and color pages

Advantages: Because it is targeted at consumer groups in specific cities, this method spreads quickly, has clear publicity goals, and consumer concepts keep up with the trend of the times. , the method is precise and the acceptance is quick.

Disadvantages: It requires a certain amount of human and material costs. (The production and printing costs of DM sheets and color pages, as well as the labor costs required for publicity and distribution)

2. Local circles of local dating and shopping QQ groups, post bars, forums, and well-known SNS communities.

Method: Guide consumption. To guide chats into the website and post soft articles or chat guides, you need to choose QQ groups and communities with high popularity and activity, such as: Renren, Maopu, Tieba, Kaixin, and Douban.

Advantages: The target group is broad, and the permanent Internet users generally have online shopping experience, but be careful not to make the tone of the guidance and soft articles sound like a hard advertisement.

3. Assisted publicity by cooperative merchants.

Disseminate DM orders, color pages or verbal notifications through the store or sales platform of cooperative merchants.

4. Word-of-mouth communication from relatives and friends.

Through the dissemination of information by relatives and friends, it is easy to generate trust and save a certain amount of time and cost. In theory, it can be spread from one person to ten, and from ten to a hundred.

5. Search engine paid promotion

Pay directly to participate in search engine paid promotion. Using this publicity method, the effect is timely and obvious, the publicity is wide, and it targets a wide range of people.

6. Traditional media promotion

Select some local traditional media for website brand promotion to increase brand coverage and visibility. ?

7. Offline activities?

Organize offline promotional activities, produce small department gifts or T-shirts, print the website LOGO, and distribute them free of charge in places where the target population is concentrated.

This kind of publicity method can directly face potential customers, has physical objects, can be stored for a long time, and has better publicity effect.

Extended information:

Propaganda means is the general term for the communication forms and expressions of opinions and ideas. Including material means and conscious means.

Material means refers to the carrier format used for publicity, whether it is through newspaper pages or radio and television programs. These are all means expressed with the help of material carriers.

Conscious means refer to the forms of consciousness that express thoughts, such as news, photos, music, theoretical articles, sketches, etc., including news means, theoretical means, literary and artistic means, and ideological work means.

Propaganda means are different from propaganda tools, which refer to the sum of material carriers and propaganda agencies.

Propaganda means are not exactly the same as forms of publicity. Propaganda forms refer to the specific methods of publicity activities. For example, talks, reports, speeches, slogans, blackboards, newspaper news, radio news, etc. all belong to propaganda. Form, this is a collection of propaganda means.

Propaganda forms focus on samples and genres of ideological forms, while propaganda methods focus on certain measures taken to achieve certain goals. The former is the form of promotional content, and the latter refers to the form of promotional activities.

Reference materials: Baidu Encyclopedia-Promotional Methods