How to write good-looking supermarket posters? [Opening a Shop] How to design a poster to be more attractive?

How can posters be novel? Striking? The poster "Linglong" is a bit eye-catching and wonderful. In the normal course of business, we have to put up posters from time to time, which means that there are new varieties on the market in our store, or we are engaged in promotional activities for some goods. Under normal circumstances, we can use local cigarette boxes, or just find a piece of paper and draw a few words to show our intention. If we pay a little attention to large supermarkets, we will find that the posters here are very "exquisite". Bright offset paper writes different forms of artistic characters on a white or yellow background. The ink color is red and black, which is not only full of aesthetic feeling, but also particularly eye-catching, making people clear at a glance and adding a little activity. I'm afraid few people really stop to look at the wild advertisements that can be seen everywhere in the street, unless they are made very different and creative, and people are full of curiosity to stop and have a look. If we don't pay attention to the key points when making posters, the effect will be the same as street advertising, and it will also damage the image of our store. Imagine how people feel when clean white walls or beautiful and orderly streets are destroyed by crazy advertisements. This is a bright shop, with some nondescript cigarette cases and pieces of paper of different colors stuck in front of it. We need to consider how important publicity is and how effective advertising is. With the continuous improvement of the image of the town, our local posters are obviously out of step with the times, and even damage the public image and the appearance of the store. My family and I went shopping in a large supermarket. While waiting for them, I stood by the tobacco and alcohol counter in a large supermarket to observe. I have noticed that many consumers prefer to buy high-priced cigarettes and brand-name wines in large supermarkets rather than "risk" buying them in ordinary stores like ours, mainly because they are afraid of "fakes". In fact, the price of high-grade cigarettes in our ordinary stores is cheaper than that in large supermarkets, and they are genuine. But in actual sales, most of them are broken into parts, and most of them are bought by our relatives, friends and neighbors in bulk, without any worries. Strange customers are worried about us and feel unsafe. High-end wines are even more coldly received by strange customers, and they won't ask. Judge a person by his appearance, but judge him by his clothes. People have always been disgusted with this. Now, most people do this. If we can't reverse it, we must accept and adapt. In fact, there is nothing wrong with this aesthetic view. If the economy is good, who doesn't want to dress better? Beauty and beauty are not only aimed at themselves, but also respect for others. If we don't "pay attention" to drawing posters, it's like being dressed in rags. Who wants to get close to a man in rags? Similarly, when making posters, we might as well learn from the practices of large supermarkets and do not need to spend any cost. When we engage in business activities, we must have these necessary special papers and pens to make exquisite posters, which not only have the function of advertising, but also have the effect of embellishing the facade. Why not do this for the glory of our own store and for our new products to let more people know? Although we don't have the momentum of a large supermarket, we show people the style and splendor of our store. How to design a poster for opening a shop to be more attractive? In the era of mobile internet, the speed of information dissemination is getting faster and faster, and everyone receives dozens of times as much information every day. Brush Tik Tok and look at the pictures. Every application page is vying for users' attention. In the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only be online, but also attract users. At the same time, you will get your theme content, poster promotion content and direct purchase or inquiry method in the next second. So how to design it? The following seven points need more attention in the design process. 1, the theme highlights many posters, and I don't know what to sell at first glance. Slogans such as "worry-free, labor-saving and money-saving" are really attractive, but these six words are deeply rooted in people's hearts, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "worry-free, labor-saving and money-saving" brought by choosing you. Promotional posters should clearly state the theme of the event, such as "buy one get one free when you open". Although this theme looks ordinary and bad, the more straightforward the expression is and the lower the reading cost is, the more people are willing to read it. What businesses need is accurate traffic, isn't it? Therefore, accurate traffic begins with accurate poster promotion design. 2. The publicity theme of the project service is clear, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer corresponds to the refreshing blue, and real estate posters are combined with atmospheric residential buildings; Financial funds use gold+gold coins+professionals who symbolize wealth; Taekwondo enrollment poster is based on China ink painting style, with corresponding service process photos on the back, which is more simple and straightforward. The service content of each project is very accurate, so people can think of the corresponding project when looking at the pictures, and the explained text makes the poster more vivid. 3. Have a visual project details. Visual project details include not only the process picture of the course in a single page of Taekwondo, but also the course description, main features, project details and autumn remedial classes. After determining the theme, put the corresponding pictures, materials and colors to make the style and theme of the whole poster more suitable. 4. Copywriting is more important than design skills. A good copy can make the whole poster come alive. Some copywriting will trigger actions, some copywriting will tell users how to buy, and some copywriting will hurt users, so that users will want to take action when they see it, and they will feel cheated if they don't buy it. KEEP's classic short story "Self-discipline gives me freedom" and long copy, grasp the key expression and let users get what they see. 5. Endorse a good poster with theme, copy and materials. If there is a corresponding trust endorsement, you can also wear it. For example, "from 200 1" is a kind of trust endorsement related to the year of starting a business; Focus on the logo field for more than ten years, with more than 800 chain stores nationwide, with an annual sales volume of 6,543.8+0,000 copies. These are all good endorsements of trust. Trust endorsement+copywriting expression adds trust to the whole poster. 6. Contact information; Address+Phone+WeChat QR code Many posters are well designed, and the pictures and colors are beautiful, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design. Some people put the QR code very small for the so-called beauty, which is called beauty. In fact, it is not easy to spread. Nowadays, many people distribute posters in the circle of friends, instead of using the traditional single page, and send them to 65,438+000 people with one click, which will soon reach thousands directly. But how many people can open the poster? Do you know how many people are interested after opening it? If they are interested in scanning the code, but forget to download the original image and cannot scan it for a long time, will they give up scanning the code because of this action? This is worth pondering. Therefore, the QR code should not pursue the so-called beauty, but should be extremely small. Whether it is the receiving code or the WeChat QR code, it should be enlarged, so that users can scan the code to see the details without downloading. 7. With the development of science and technology, the threshold of poster design is getting lower and lower. Many of them are not professional poster designers, but they can also successfully make them through some apps, such as Maker Sticker, MAKA, WeChat commercial watermark camera, Picture Itch, Picture Monster and so on. But some apps don't buy members, and there will be watermarks. Attention should be paid to this point, because pictures spread on the Internet are the signboard of shops, and a poster with watermark or unclear pictures will also lower the level of shops. If you want to make a lot of posters every month, it is suggested that you can choose an APP to buy annual membership and directly make high-definition watermark-free posters. Similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, parcel net and remittance net can also be used as design reference. Find a corporate service and go to Pig Bajie. Home delivery, inspection and acceptance, and then payment.