Does Taobao have a double twelve?

In 2023, Taobao did not have a double twelve.

On June 24, 2023, the service hall of Taobao merchants showed that the Taobao Double 12 event was cancelled and no longer held. In February 2023, a large-scale platform activity "Taobao Year-end Good Price Festival" will be held, and investment is expected to start at the end of June 2023. Taobao responded that the Taobao Good Price Festival will be officially opened at 8 pm on February 9, 65438. Compared with the double 12 in previous years, the discount intensity, business scale and commodity scale will be greatly improved. Taobao held the year-end good price festival, which is the continuation and overweight of the good price festival.

In fact, Taobao Good Price Festival is not a new product. In 2023, on 6 18, Tian Tao Group launched Taobao Good Price Festival, which was the first time in the history of Taobao Tmall 6 18 to launch exclusive fields and marketing channels specifically for Taobao merchants' ecology.

A brief introduction to the background of the Double Twelve Shopping Carnival

As the name implies, the annual Double Twelfth Shopping Carnival is 65438+February 65438+February. Following the Double Eleven in Tmall, JD.COM and Suning.cn, news came from major e-commerce websites such as Taobao, JD.COM and Suning.cn again, and the biggest online shopping feast this year will be held in 65438+February 65438+February to continue the "national grab" activity. Referred to as Double Twelve or Taobao Double Twelve, JD.COM Double Twelve and Suning.cn Double Twelve.

"National Grab" will gather all kinds of goods in Taobao, including women's wear, men's wear, mother and baby, home, digital home appliances, cosmetics and other categories. In addition, during the event, Taobao will send tens of millions of cash-filled red envelopes as year-end gifts to consumers, and JD.COM Mall will also launch various preferential policies to give back to consumers. 165438+20231On October 24th, the service hall of Taobao merchants showed that this year's Taobao Double 12 event was cancelled.