What is the Panasonic spirit?

Matsushita Electric Co., Ltd. of Japan is a world-famous electric company. 1933 In July, Kōnosuke Matsushita clearly expressed his entrepreneurial spirit in the first Japanese household name. From 65438 to 0937, Panasonic's enterprise spirit has clearly formed seven items, namely, the spirit of serving the country by industry, the spirit of being open and aboveboard, the spirit of affinity, the spirit of striving for progress, the spirit of being courteous and courteous, the spirit of coping with emergencies, and the spirit of being grateful and kind.

Panasonic's cultural spirit is first reflected and adhered to through the education and training of employees. Panasonic attaches great importance to the education and cultivation of employees' spiritual values, that is, Panasonic spirit. The specific ways of education and training include regular activity education, management guidance education and self-education of company employees.

Taking the education of daily activities as an example, we can see that Panasonic puts the spirit of corporate culture at the top of its daily work, and lets employees feel their corporate culture whenever there is an opportunity. Conventional activity education methods mainly include the following contents:

1. Every morning at 8: 00, more than 80,000 Panasonic employees in Japan read the seven spirits summarized by President Kōnosuke Matsushita at the same time, and sang company songs together. Kōnosuke Matsushita believes that it is an effective method to let employees read and understand the company's goals, mission, spirit and culture repeatedly. Only by letting employees keep these in mind, constantly pushing themselves and encouraging themselves, can Panasonic spirit be carried forward for a long time.

Every other month, all employees of this company should give a speech for at least ten minutes in the group to which he belongs, which explains the spirit of the company and the relationship between the company and society. Kōnosuke Matsushita believes that persuading others is the most effective way to convince himself, and employees can deepen their understanding of the company's cultural spirit and put it into practice during the speech.

A grand new product delivery ceremony will be held every January. The day when new products leave the factory is a good opportunity to educate employees. On this day, Kōnosuke Matsushita was in high spirits and personally wrote an announcement, saying that "the grand and far-reaching celebration at the beginning of the new year is a symbol of the prosperity of our cause this year". Kōnosuke Matsushita believes that when a group completes an important task, every member of the group will feel excited and proud, because they can see the value of their existence, and this is a good time to educate them to unite. The celebration of new product factory is conducive to carrying forward the spirit of Panasonic and unifying the will and pace of employees.

The fourth is "joining the society" education. Personnel who enter Panasonic must undergo strict screening. After being selected, the personnel department will carry out the company's "joining society" education. First of all, we should carefully read and recite the purpose and spirit of Panasonic, learn the "quotations" of Kōnosuke Matsushita, the founder of the company, learn to sing Panasonic songs, and visit the exhibition of the company's entrepreneurial history. New employees are often assigned to many different jobs in turn to enhance their adaptability. There is also a convention in the company that all professionals should start at the grassroots level and everyone should work in the assembly line or retail store for at least six months.

Panasonic attaches great importance to the guidance and education of managers. Kōnosuke Matsushita once said: "Leaders should give guidance and instructions to their own departments, which is the unshirkable responsibility and obligation of every leader and one of the important tasks of cultivating talents".