College students' business plan model essay 1500 words.

Through self-employment, college graduates can closely combine their interests with their careers and do what they are most interested in, willing to do and think is most worthwhile. How do college students write business plans? The following is the information I collected about college students' entrepreneurial plans. I hope you like it.

Project introduction: Our store is an entrepreneurial project with less capital investment, wide consumers, fast recovery cost and easy search. Generally, except for the store rent, labor and daily expenses of about 3 months, the operation and management of tea shops do not need much working capital, which is very suitable for small enterprises to start their own businesses. Our shop is called "Tea Story", which is easy to remember and remember. Our goal is to attract customers and make big profits with the unique characteristics of general tea shops. It takes one year to build the reputation of "Tea Story", establish brand effect, accumulate funds, and then expand the operation to other markets through research and pilot, and obtain greater benefits. Through continuous reform and gradual improvement in the course of operation, we will form a reputation, expand market share, and form a chain of "Tea Story" tea shops.

Plan summary

I. Introduction of the Project

Second, the industry analysis

Three. Product/service introduction

Fourth, the store location.

Verb (abbreviation of verb) decoration and equipment procurement

Human resource planning of intransitive verbs

7. Market analysis and forecast, competitor analysis and the characteristics of our store.

Eight, marketing strategy

Nine. Financial demand and application

X. Risk and risk management

XI。 Medium and long-term planning

Second, the industry analysis

Milk tea and coffee belong to mass consumption, with many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the tea shop industry is also fierce. We must make characteristics in order not to be eliminated and stand out in the industry. At present, most tea shops have the same taste. If you want to do it well, you must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will feel clean and fresh as soon as they enter the tea shop.

For the pricing of products, we will set different prices according to different tastes, generally at 3. Around 5 yuan, the same as the average market price. We seize the market share with the competitive advantage and the quality and characteristics of our products.

Because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain a competitive advantage in the industry. Therefore, at the initial stage of opening, you will get a pass to enter the market with high quality and low price, there will be promotions and special offers, and products and services will be introduced.

Three. Product/service introduction

Our shop mainly deals in all kinds of coffee and milk tea. In addition, in order to meet the consumer demand, we also deal in double-skin milk, shaved ice, milkshake, various juices and drinks, and various snacks, such as melon seeds and roasted wings of various flavors. In order to attract customers, our store will continue to try to develop new varieties of milk tea, which will become the recommended drink this week and will be sold on sale two days before its launch. If the response is good, it will become our characteristic product. In order not to be imitated and surpassed, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: lovers' milk tea, Singles' Day: single milk tea. Constantly attract customers because of their own characteristics, make customers impressed with our store, gradually form a word of mouth, and become an intangible brand asset of enterprises.

In addition, the seasoning technology can be combined with the requirements of wine blending process, which is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although the mountain spring water is expensive, it tastes good and the products are good to have repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators really learned the technology of milk tea. Basic knowledge: 1, learn to taste milk tea; 2. Raw material formula; 3. Seasoning quantity and time; 4. Application of equipment and seasoning temperature; 5, seasoning techniques; 6. Preservation of milk tea; 7. Packaging requirements of milk tea; 8. Changes in milk tea, including sample change and qualitative change, such as pulling flowers.

Fourth, the store location.

Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to Wan Li to have a cup of milk tea with you. The bustling location is the best choice. This does not need to be considered, but the high cost of busy lots has to be considered. Therefore, we should find a venue according to our own investment ability and competitiveness, look at the present situation of shops and estimate the future development. It is necessary to evaluate the level of sleeper consumption, and it is not appropriate to invest heavily in places with low consumption; Similarly, don't invest low in places with high consumption. We should also consider whether there are peers nearby or around, the price and quality, whether the shops we are looking for are competitive, whether there may be competitors in the future, and so on. Especially for investors who are short of funds like us, in the calculation of breakeven, we will determine the location of the store according to the data that "the rent of the opposite store shall not exceed 15% of the average minimum turnover". The school is surrounded by a very good location, with many students and more consumption. What needs to be added is that most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place to go.

Verb (abbreviation of verb) decoration and equipment procurement

Decoration is designed according to investment quota, consumption level and product collocation. Decoration style should be in line with consumption power, comfortable and hygienic, simple and generous. Especially for young people's ideas, it is necessary to design more distinctive and let young people like it. Pay special attention to the process design of the bar, design the scheme according to the product demand and equipment, and consider the space required for product promotion and equipment addition as much as possible while running smoothly. This also includes hydropower layout and hydropower requirements.

Purchase equipment according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency. The equipment of the store should match the hydraulic power of the store, especially in the small area of pedestrian street, and it is necessary to consider finding another kitchen to coordinate. The production of milk tea generally uses the following equipment:

1, sealing machine

Those with counters are generally sold in shops selling cooking machinery and sealing equipment. Every time a letter is opened, whether the power is connected or not, the counter will record the number. This is a mechanical counting. Pay attention to the selection of sealing machine, find a cup to seal, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little hard to see if the seal is firm, and if there are any holes with weak seal or air leakage. Pay attention to whether the sealing film is cut neatly, that is, whether the upper and lower dies are flat and whether the tooth edge is sharp.

2. Sealing film

Generally, sealing machines are sold in places where they are sold. When buying, pay attention to the fact that the sealing film is not too thick, which is easy to seal, and it will be difficult to insert the straw when inserting. Too hard, either insert a straw, or drop milk tea on the ground, or accidentally insert a cup. In terms of material, too thick is generally not a good material, it will be brittle, and it will crack a big hole when inserted.

Step 3: refrigerator

Usually buy a two-room freezer, half refrigerated and half frozen.

4. Cup

Plastic products, plastic bags, etc. They are all sold in the store, and the sealing machine is also sold in the store, generally 2000 boxes, not just for sale. The price of cups is not much different, but the quality is very different, and cups are very important. Be sure to shop more and buy carefully. When buying, the first thing to look at is the thickness of the material. If it is too soft, the milk tea will be squeezed out if you pinch it hard. If you don't pinch it, you can't pinch it. It's best to take a glass of water at home and feel it first, then buy it and hold it in your hand to see if the thickness is enough. And the most important thing is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough. The key is to use uniform materials, so that the rim of the cup will not overflow when filling milk tea. A cup with a thin cup and a soft rim will greatly destroy the customer's mood. When you doubt the quality of the cup, you will definitely doubt the quality of milk tea.

As for the cups consumed in the store, you can go to several stores as much as possible, choose strange and novel cups and amazing works, and there can be many styles. Don't buy too much of each style, it will make people curious.

Step 5: straws

The shop sells plastic products, plastic bags, cups and so on. A big bag has 5000 * * * and each big bag has 100 small bags. You can buy a few small bags, but they will be more expensive. When shopping, pay attention to the thickness of the material, not too soft. If the sealing film you buy is too thick and the straw is too soft, your customers will look ugly. When you buy, try to press the tip of the straw on your finger. If your hand doesn't feel too painful, it means that the tip of the straw is bent and too soft. The shape of the straw should be distinctive, and you can use a type that others don't commonly use or dare to use.

6. Agitator

West Bei Le brand is better. Whether it is materials or running time, it is better than the messy brands such as Jiuyang, and the price is not expensive. It's best to buy this in a big shopping mall, and the after-sales service is better.

7. Water dispenser

In order to save costs, we can choose the desktop. Since the main component of the water dispenser is the heater, we don't need to buy any famous brands, just pay attention to the stainless steel liner, and don't fill too little water at a time. There is a lot of hot water in winter, so we can make another equipment to solve it.

8. containers

Sugar, milk tea powder, cream, pearls, etc. All of them need suitable containers, and these things can be purchased according to your own preferences. However, it should be noted that these containers should have lids. First, hygiene. Second, raw materials are easy to agglomerate or melt in hot weather and rainy days, so it is best to cover them in time when not in use, such as fresh-keeping boxes and seasoning boxes.

Human resource planning of intransitive verbs

With the development of society, people have become the most precious resource, which is determined by people's initiative and creativity. Enterprises should follow scientific principles and methods to manage this resource well.

According to everyone's different advantages and specialties, we arrange the staff of our store as follows: manager Duan Tiansen, who is responsible for purchasing raw materials, ensuring the purchasing quality of raw materials, and controlling the inventory to ensure the normal operation of the store and not accumulating too much money. Wu Dao, with many ideas and flexible brains, is responsible for the trial and research and development of new milk tea products and ensures that a new product is launched every week. Xie Wei is cautious, careful and responsible in financial work, counting income and controlling expenditure. Ma Yuan, diligent, capable, bold and careful, is responsible for the operation and management of products, that is, the preparation of milk tea, ensuring the operation speed and serving customers.

One year later, when the store business is booming or expanding, we will recruit some experienced talents. Please note that we would rather be stupid than too smart, because being too smart is easy to betray our bones. In the recruitment, in order not to have too many property disputes in the future, we should try to avoid recruiting relatives and friends.

7. Market analysis and forecast, competitor analysis and the characteristics of our store.

Demand is at a large stage at present, and there is a growing trend in the future. At this stage, most competitors have no characteristics, and a few enterprises with characteristics have not been promoted. Therefore, if enterprises want to occupy a certain market position after entering the market, they must strive to create characteristics and attract people in a unique way. In the course of operation, we should pay attention to the products and services of our peers, and learn from them in time if there are good benefits.

Eight, marketing strategy

1, advertising

As for the company's popularity, we will let customers know about the "tea party" through leaflets, and we will put up posters at the door of the store to inform customers of the recent new product launch and recent promotion activities. Signs in storefronts use conspicuous colors and styles. After accumulating a certain amount of funds in the later period, you can also invest in advertisements in newspapers, radio, television and the Internet. In addition, all the staff are wearing our work clothes.

2. Promotion plan

Answer: 25 yuan/person is a member. One-time consumption in 20 yuan is free. Members can enjoy a 10% discount when using the membership card. Birthday parties will also receive blessings and gifts from our store.

B. It's refreshing to use strange and novel cups and straws.

C. Couples cups and straws are used. Couples come, you can recommend a couple package and give gifts.

D launch special products and activities at various festivals to attract customers.

E. One-time consumption 15 yuan to send small gifts. Sometimes you can send us a special T-shirt with the name of the store, which not only makes customers happy, but also enhances their popularity.

3. Price

There will be a special price two days before each new product goes on the market, and the rest will be sold at the average market price. Later, if you have your own brand, you will raise the price appropriately.

4. Team management

Every employee should do his job well. In important affairs, the manager will call people to discuss and make decisions.

Step 5 serve

The staff in the store should provide good service, keep a good mood, be careful and polite to customers, and don't lose your temper with customers.

Nine. Financial demand and application

1, principle

Use every penny on the cutting edge and give full play to the value of every penny.

2. Initial investment

During this period, the funds are mainly used for equipment procurement, product raw material procurement, store rent, pre-publicity and so on. It is estimated that it will cost about 30,000 yuan.

A sealing machine 400 yuan, freezer 450 yuan, mixer 250 yuan, water dispenser 250 yuan, sealing film, cups, straws and various containers 400 yuan.

B decoration: including signboard, door wall, etc. 1000 yuan.

C. Business equipment: including membership card fee, small gift fee, telephone, air conditioner, cash register and other equipment, * * * is RMB 65,438+00,000.

D. Opening expenses: including registration, opening marketing and staff training. *** 15000 yuan.

E. Monthly operation and management expenses: about 3,920 yuan (1), rental expenses: 2,500 yuan (2), utilities: 120 yuan (3), telephone and Internet access expenses: 300 yuan (4), and purchase expenses: including transportation equipment usage fees, that is, 1 0,000.

In the first year, the shopkeeper will make a monthly cash flow statement and a capital profit and loss statement, and quarterly in the second and third years.

3. Second investment

At this stage, our "tea story" should have a certain popularity, a certain reputation among customers, a good share in the market and a good prospect. Our store will be greatly expanded and the service quality will be further improved. Its source of funds is mainly the accumulation of the company's early profits and the introduction of foreign funds, such as bank credit.

X. Risk and risk management

In order to prevent damage and theft, the tea shop tries not to leave anyone for 24 hours. Arrange two people on duty every night, from 7: 30 pm to 7: 30 am. After 7: 30 am, other owners will take care of normal business hours (10: 00 am). In the future, with the expansion of the store or the increase of turnover, our store will take out insurance.

XI。 Medium and long-term planning

If the actual situation is not as ideal as the current expected plan, our store will adjust its marketing strategy in time and close down after handling all the equipment and facilities within two years. One year later, if it is profitable as expected, it is planned to expand the business area, install several sets of sofas, establish more comfortable entertainment forms and provide music in the store in the next one to two years. If conditions permit, guitar playing and song ordering modes can be increased to provide customers with a more comfortable environment. After three years, if the turnover of tea shop is still stable, consider building chain stores in other markets.

With the increasing popularity of the Internet, online shopping has gradually become one of people's popular behaviors. The biggest advantage of the network is its strong interactivity. While shopping, you can also open a shop online to sell goods. Opening a shop online has many advantages: low start-up capital, less investment and fast and convenient trading.

I. Executive summary

Whether starting a business or distributing new products to find new profit growth points, when choosing new products, we must first make clear our goals, whether to develop the products into a long-term career, or just as a supplement to existing products, or for other purposes. Different purposes determine that you will invest different funds, time, energy and operation methods in this project. These factors often directly affect or even determine the ultimate fate of the project.

Second, the project introduction

After a survey of online stores. Develop the following online shop opening process:

1, not online at first, but in your mind. You need to figure out what kind of store you want to open. In this respect, there is no difference between opening an online store and a traditional store. Finding a good market and having competitive products are the cornerstones of success.

2. Choose a platform or website to open a shop. You need to choose a website that provides a personal store platform and register as a user. This step is very important. Most websites will require the registration of valid certificates such as real name and ID card. When choosing a website, popularity, whether to charge or not, and the charging situation are all very important indicators. Now many platforms offer free shop opening services, which can save you a lot of gold.

More exciting "College Students' Entrepreneurship Plan" is on the next page.