The title of my graduation thesis is a study on the profit contribution of logistics to e-commerce companies. How to write a thesis report?

1. The following references, e-commerce and online shopping

2. When writing a report, pay attention to the consistency of the context and the context, and cannot be unsystematic

3. When defending , as long as you understand the paper yourself, that's it. The teacher will not ask questions that are too difficult. Even if he does, it doesn't matter if you can't answer them. At most, you won't get an excellent grade. As for good, it's good even if it's not bad. Those who are too bad are qualified. If you don’t even have anything, you have failed. clear?

[Article Summary] E-commerce is the main operation mode of future trade, and e-commerce websites are the main platform for enterprises to realize e-commerce. There are currently a variety of e-commerce website development technologies, but only by systematically planning and designing the website before development can the technology truly serve business activities. This article explains e-commerce website planning from two aspects: planning and design. Issues that need attention at this stage.

[Keywords] E-commerce website planning and design

E-commerce is the main operation mode of future trade. The implementation and operation of e-commerce depend on the e-commerce system. At present, the e-commerce system mainly There are two modes based on B/S and based on C/S. A complete e-commerce system is the integration of the enterprise's internal network and the Internet, which includes the design of the enterprise's intranet and the design and implementation of the enterprise's Web site. Regardless of whether an enterprise implements internal or external business activities, the design and development of Web sites based on the B/S model are the main means. Therefore, e-commerce websites are the main undertakers and performers of the work and operation of e-commerce systems. It is the main platform for enterprises to realize e-commerce.

1. Overall planning

The planning or planning of an e-commerce website is an extremely important step in website construction. The quality of website planning directly affects the realization of e-commerce functions.

Website building goals

E-commerce websites serve the e-commerce purposes that website owners want to achieve, so the website building goals of e-commerce websites mainly include the following: image publicity, improvement Enterprise visibility; data display of enterprise products and services; carrying out B2B and B2C e-commerce transactions; serving as a transaction intermediary, establishing trading venues, providing intermediary services, etc. Enterprises must clearly define their products, sales channels, and sales targets based on their own products, sales channels, and sales targets. The goal of establishing your own website is to give the website an accurate positioning so that the structure and functions of the website can meet the needs of e-commerce operations.

2. Survey and analysis

The purpose of survey and analysis is to maximize the functions of the e-commerce website and achieve the company's profit goals. The objects of investigation and analysis mainly include the following aspects: the situation of the target market or transaction objects; the situation of enterprises in the same industry, which can grasp the situation of the enterprise in the entire industry. Since e-commerce will determine the market share of the enterprise, the start-up of the enterprise If you are too late, you will lose the market; find out the products or services suitable for e-commerce; the price of the products and services provided by the e-commerce website and the cost of transaction objects through the website; the condition of the infrastructure in the area where the enterprise is located, which will directly It is related to whether the company can realize e-commerce in the future; others include logistics, local economic development status and the role of the government.

3. Feasibility analysis

The feasibility analysis of e-commerce website implementation mainly includes technical feasibility analysis (referring to the software, hardware and related technologies necessary to build and run e-commerce websites) , economic feasibility analysis (referring to the input-output benefit analysis of building and operating an e-commerce website) and management feasibility analysis (referring to the feasibility analysis of ensuring the human resources required for website construction, that is, organizational personnel), before building an e-commerce website Feasibility analysis can ensure that the website will achieve greater economic and social benefits for the enterprise.

What is more important in conducting website feasibility analysis is to determine the website's profit model. At present, there is a common problem among domestic e-commerce websites. They are popular but lack a clear profit model. A corporate website without profit will definitely not be maintained for a long time.

Domestic e-commerce websites have different profit models, such as online sales profits of corporate websites, 8848 realizes technical service profit models by charging network technology service fees (ranking, search, platform usage fees, promotional software product usage fees, etc.), Taobao The current free policy of the Internet is to cultivate popularity and business spirit.

2. Website design

After overall planning of the website, it is necessary to design and develop the website around the target positioning.

The purpose of website design is to highlight the characteristics of the website and serve the business purposes of the enterprise to the greatest extent. We can start from the following aspects:

Theme positioning and name of the website

The theme is the name, which is the soul of the website, such as Sohu, OA365, etc. If the name is simple and unpretentious and can reflect a certain connotation, it can give the viewer more visual impact and spatial imagination, and it should be easy to remember. , distinctive and try to match the name of the company.

The content of the website

The purpose of an enterprise building a website is to display certain content, and users need to carry out e-commerce based on this content, and the main purpose of users visiting the website is to discover Information that you are interested in, so information content is always at the first place on the website, and readable content must be provided from the perspective of consumers or viewers.

The content design must be organized, convenient for users to access and purchase, have complete retrieval and information interaction capabilities, and update information content in a timely manner. This will not only keep the website fresh and constantly visited, It can also increase users' trust in the website, thereby increasing the possibility of the website making profits and serving corporate business purposes. The information content and functional modules of e-commerce websites are generally divided into the following aspects: company profile, employee information, product information, product price list, product search, company news, online ordering, sales network, technical support information, after-sales service, contact Information, financial reports and other information, etc., e-commerce websites should determine content and functions based on their own themes and goals.

Specifically reflected in technology, website content can be divided into static and dynamic. Static web pages are not simply static, but mainly refer to web pages for users to browse, such as company and product introductions, etc.; Dynamic web pages do not refer to active pages, but to web pages that have data interaction capabilities with the server and can realize automatic updates, interactivity, and changes based on people and time. For example, if the product information on the website is very complex and updated in real time, or if the enterprise Automatic updates of news, announcements, etc. can be achieved through the interaction between applications and databases. Another example is online consumer questionnaires, which can be submitted to the server for statistics by consumers filling out the form. Or to implement online transactions, a shopping cart page record needs to be designed. The user's shopping information and order information require data exchange with the server. According to statistics, the leading force in my country's electronic payment market is not the lively C2C or the moderate B2C, but B2B. B2B contributes 90% of my country's annual e-commerce transactions. As an enterprise, to achieve true electronic payment or real e-commerce, The content of the website should be mainly dynamic pages realized through program development.

The overall style of the website

Design the website's logo and place it in the most prominent and consistent position on each page. Just like a trademark, you can associate it with the website when you see it. , associate with the enterprise; the layout design should be consistent, such as main colors, fonts (type, size, color, etc.), copyright information, etc.; the navigation bar style (style, font, color) should be consistent, either text or graphics; one sentence can best summarize Use a promotional slogan that reflects the essence of the website. Put it in a banner or place it in a prominent position to tell everyone about the characteristics of the website; use CSS style technology to uniformly control the page style of the entire site; use unified image processing effects, etc.

Columns of the website

The settings of the columns should be closely related to the theme. The main and secondary columns should be determined according to the content and functions of the website. You can set the latest updates or website guide columns. You can set A two-way communication column is used to collect information from visitors, and a download or FAQ section can be set up to provide more and better services to visitors or consumers by leveraging the advantages of the website, while also saving time for corporate after-sales service.

The directory structure of the website

The website directory refers to the directory created when building the website. An enterprise's e-commerce website must have a lot of content, so the website directory is of great significance to the management and maintenance of the website. Issues that need attention include: do not store all files in the root directory; create subdirectories according to website columns or website content; create separate website resource directories (pictures, animations, videos, audios, etc.) under each subdirectory; The directory level should not exceed three levels; because most servers have English operating systems, do not use Chinese or overly long directory names or file names. Directory naming should be as meaningful as possible.

The link structure of the website

The current better structural design is to use a star link structure between the homepage of the website and the first-level page, and between the first-level page and the next-level page. A tree link structure is adopted; if the site has a lot of content and requires more than three levels of pages, a navigation bar can be set up.

In addition, the link method must be determined, which can automatically link the content page. If you want to update the link page frequently and there is a lot of linked content, you can put the linked file in the same directory in the form of text and use web programming. When the program is called, the computer automatically sorts the text files in the directory in order of creation time, and the number of files specified by the program is the display number, and the first sentence of each text file is used as the link display content to automatically update the link; if the web page The content is relatively fixed and fixed links can be used.

Website Color

Here are some tips for web color matching:

According to the message that the website wants to convey, choose colors that can enhance these messages.

Select according to the website browsing objects. Cultural differences, different regions and age groups will have different reactions to color. For example, young people generally prefer saturated colors compared to older age groups.

When choosing colors, pay attention to timeliness. Trendy colors can numb consumers but using colors that were popular decades ago can evoke nostalgia.

You can first select a color, and then adjust the transparency or saturation. This way the page will look uniform in color and layered.

You can select a color first and then select its contrasting color.

Use a color system, such as light blue, light yellow, and light green.

Don’t use all colors, try to limit it to three to five colors.

The contrast between the background and the previous text should be as large as possible to highlight the main text content. Black text on a white background is best read.

Other issues that need to be paid attention to in website design

The length of the web page should not exceed three screens, otherwise the download speed of the web page will be too slow.

A single image in a web page should not exceed 30KB, and the entire page should not exceed 60KB. If you have to use a large image, you can cut it and reuse it.

Choose the image format correctly. The commonly used image formats on the Internet are GIF, JPEG or PNG, and the resolution is generally 72 pixels/inch.

Since the animation capacity is dozens of times that of images, there are generally less than three animations in a web page, and the size of each animation should be controlled within 15KB.

Do not use more than three fonts or too large or too small fonts. The main text font can generally be set to 9pt.

Do not use uncommon fonts. If necessary, consider making them into pictures.

Use relative hyperlinks whenever possible.

Add a text description to the image.

Because it runs slowly, it is better to use less Java programs.

After planning and design, e-commerce websites must meet the following requirements: fast download speed, easy navigation and simple and practical, provide search engine, diverse contact information, easy to update, compatible with multiple browsers, and error-free Links, etc. can better serve business activities.

References:

[1] Xue Wanxin "E-commerce Website Construction" Machinery Industry Press Beijing 2005.9 [M]

[2] Wei Shanpei "E-commerce Website Development and Implementation" Higher Education Press, Beijing 2004.7 [M]

[3] Huang Yanqin "A Brief Discussion on the Process, Principles and Techniques of Website Design" Journal of Guangxi University Wuzhou Branch, Volume 13, Issue 3 [J ]

[4] Yang Haiping and Chen Ping "Research on the Overall Design of E-Commerce Websites" Journal of Henan Mechanical and Electrical College Volume 13 Issue 2 [J]

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