When is the 24th interest-free installment in Suning.cn?

In the past few days, Suning, as the first channel of home appliances, did not choose to wait and see in the face of the home appliance market that was silent due to the epidemic. Instead, it teamed up with Midea Air Conditioning to launch 24 interest-free staging activities, and at the same time detonated the "live spike" marketing game to empower retail cloud merchants. In this way, the air-conditioning market can "break the ice and welcome the spring".

24 interest-free installments, enjoy quality air conditioning in advance.

On the evening of February 24th, Hou Enlong of Suning became the anchor, announcing the launch of "24 interest-free home appliance purchases" from February 27th, officially opening the curtain of broken home appliance sales. On the live broadcast, Xu Zhong, president of Suning Appliance Group Air Conditioning Company, held a "cloud signing ceremony" with major air conditioning brands including Midea through Suning Bean Sprout Collaborative Office Platform.

It is understood that Midea's products participating in the 24 interest-free activities not only cover high-end preferred products such as COLMO, but also include best-selling series with both topics and quality, such as Inter Milan customization, Marvel Comics co-brand and Coolpad. Take Midea's first-class inverter air conditioner as an example. The renewal price of Suning.cn is 2299 yuan. Participate in 24 interest-free installment activities in Suning, and get high-temperature steam cleaning service for air conditioners in 3 yuan on average every day.

Spike the live broadcast and detonate the two-line sales.

On the evening of February 2 1, the second "National Wandian Wechat Night Killing" held by Suning and Midea Air Conditioning was very popular. Combined with live broadcast activities and WeChat spike, it attracted millions of users to participate in 2 hours, and the overall sales exceeded 65.438+0.2 billion.

In order to make this two-hour time limit perfect, Suning and Midea Air Conditioning have done a lot of work. The two sides not only made sufficient supply allocation and preparation, but also gave full sincerity in price. Users can get the highest preferential price of 1400 yuan based on the retail price. Suning's system involves all employees, and its activities cover tens of thousands of Suning stores nationwide. These offline stores set up WeChat spike groups respectively, and retail consultants directly connect with consumers to provide them with one-on-one intimate services. At the same time, users can also place orders online through links, completely covering online and offline stores, completely subverting the traditional mode that live selling goods can only drive e-commerce sales in the past.

Empowering the retail cloud will make orders hot.

At the same time, Suning and Midea Air Conditioning jointly launched an online New Year's Fair, which quickly detonated the market and achieved tens of millions of sales in many places in a single day. Take Hefei as an example. After the opening of the American Cloud Retail Air Conditioning Ordering Fair on February 23rd, the hourly sales exceeded 20 million, which not only set a new record for opening stores through channels, but also highlighted the huge consumption potential of the "silent" market.

It is understood that Suning has been preparing for this fair since years ago, and empowered businesses through policies such as rapid community marketing, interest-free and special training. During the live broadcast, General Manager He Fu, who has been engaged in air-conditioning business for many years, personally went into battle to explain, which greatly boosted the enthusiasm of retail cloud merchants while professionally solving doubts.

Since the beginning of this year, home appliance sales have faced many difficulties. But the crisis is organic, and the two-line integration of channels has begun to enter a new stage of development. Online and offline are not competing with each other but two-way drainage. Suning and Midea Air Conditioning took the lead in detonating the home appliance market through 24 interest-free installments and "WeChat Spike Live Delivery", which also promoted the cooperative operation of e-commerce and physical stores.

(Home Grid HEA.CN)

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