Half a box of Tian Coffee responded that the copywriter was accused of discriminating against working mothers: it will be adjusted later. What is going on?

The reason is that it appears on half a box of coffee bags with hanging ears? Every working mother owes her child an apology? For many mothers, when they saw this slogan, they felt inexplicably angry. Everyone knows the hard work of working mothers, and they are busy with life and work every day. When we are tired of drinking coffee, we have to get PUA from merchants, which really makes people feel a little annoyed. However, if the behavior related to discrimination against mothers is exposed, it will inevitably cause a great sensation. We are all trying to protect this group of mothers. The advertising slogan of half a box of Tian Coffee is really not very good.

Half-box Tian Caffeine slogan was questioned to discriminate against working mothers, and it got a hot search. As more and more people paid attention to it, Half-box Tian Coffee had to come forward to respond to it. They said that the original intention of publishing such a slogan was to hope that working mothers could spend more time with their children, and there was no discrimination against working mothers. They also said that this advertisement was misunderstood by many consumers. It was one of the coffee weekly series and printed on Friday coffee bags.

Although the starting point of half a box of Tian Coffee is good, there is a great ambiguity in this slogan. How can working mothers owe their children an apology? If it is not for this family, which mother wants to work, working mothers and stay-at-home mothers are very hard. Instead of being sorry for their children, they need social understanding.

because there are many cases in which the slogan was boycotted by consumers, the rollover of half a box of Tian Coffee on the slogan also had a great negative impact on the brand. The company said that it would make relevant adjustments in the future and no longer use this copy. How do you see this? Do you think the slogan "Half a Box of Tian Coffee" is reasonable?