3 selected opening event planning articles

3 Selected Opening Event Planning

1. Opening Promotion: Competition makes wedding photo studios constantly renovate and reopen, and make a big fuss about new openings in promotions , to gain the attention of new people.

Some photo studios reopen once a year, and some even reopen twice a year. For example: First, give new customers substantial discounts on the pretext of renovating and then opening for trial operation. After this round of promotions, we will hold an official opening with great fanfare, and then give new customers even greater discounts. The advantage of hyping the business on the grounds of opening is that in front of newcomers and peers, you are in a position where you can advance and attack, and retreat and defend. Because you can plunder customers at low prices, and at the same time, you can regretfully say to your peers or newcomers: It’s not that the studio is disrupting the market with low prices, but because I am just opening the business for promotions.

Because the "landing-style" advertising for opening has a greater influence and is properly planned, it can seize a certain market share.

2. Discounts and promotions: First create a name, for example: store anniversary for a few weeks after opening, or a photography master’s in-store service, etc., and then use this as an excuse to give a large amount of profits to newcomers.

The advantage of discount promotion is that it can make customers understand that we have such a big discount because there is such an opportunity, which is conducive to maintaining the dignity of the photo studio; at the same time, it reminds customers to seize the opportunity. The disadvantage is that almost all photo studios are now offering discounts with clever names. Anyone who plans such a plan will not attract much interest from consumers.

3. Numbers game: For example, a photo studio advertises: "Celebrate May Day, 555 Special Promotion", which makes people look like they can take a set of wedding photos for 555 yuan. When the couple comes into the store for consultation, Then I realized that the reason 555 means: first a 50% discount, then a 500 discount, and then five wedding gifts. In the end, the minimum price for taking photos is about 1,000. Although the customer felt cheated after entering the door. However, after the store lady’s enthusiastic introduction and attentive service, there were still many people who finally placed orders for photos.

The main function of digital games is to attract customers. After the customers enter, the service level of the store staff is quite high. Importantly, proper service can greatly improve the success rate of making an appointment.

4. Cross-industry alliance: Joining forces with already successful companies for promotion is one of the methods that has become popular and effective in recent years. . Because joining forces with successful companies will improve the quality and trustworthiness of your photo studio and greatly increase the order acceptance rate. The specific methods are as follows:

(1) Purchase a certain type of photo studio. If you buy a product or a certain service, you can get a coupon for taking pictures in a certain photo studio; if you take pictures in a photo studio, you can get a coupon for buying a certain product or a certain service.

(2) Photo studio. Jointly conduct promotions with a certain famous company, or the photo studio conducts promotional activities, indicating that it has been sponsored by a certain famous company, in order to enhance the influence of the photo studio in the hearts of local newcomers

5. Peers. Alliance: It will be used in some areas where competition is relatively healthy. It is generally divided into two situations:

(1) Doing promotions or doing "shows" together. The advantage of this is that it can expand the influence. ** *Both bear the publicity expenses;

(2) Photo studios occupying different market segments "take care" of each other: for example, after taking wedding photos in a wedding photo studio, you can get a preferential shooting card for a certain children's photo studio or a certain* ** Discount cards given by the store; or if you take photos in a certain photo studio, you can get discount printing coupons from a certain printing shop, etc.

6. Take orders for "shows": Photo studios usually choose weekends or weekends. During holidays, a dynamic dress show or a static dress show will be held at the entrance of a large shopping mall or in the square of a commercial center. Professional models and professional hosts will host the venue. With a very warm atmosphere, the hesitant people will be entertained. Newcomers were infected and impulsively handed over deposits for photos.

"Show" orders are increasingly used together with cross-industry alliances. For example, Chongqing Madam Jin Wedding Photo Studio planned a "Long Live Wedding and Marriage Expo" event at the local five-star hotel Marriott Hotel, and invited many Well-known companies that produce wedding-related products teamed up to put on a "show" and collected hundreds of thousands of deposits from couples for photos in just one day.

7. Lucky draw: As long as you come to my photo studio to take pictures, you will have a chance to win big prizes. At the beginning, the photo studio usually prepares some small household appliances, wedding supplies, etc. Later, in order to attract new couples, the amount of the lottery continues to increase.

There is one thing to pay special attention to here: the "Advertising Law" stipulates that the maximum prize in a lottery shall not be higher than 5,000 yuan. Once you accidentally exceed this maximum limit, you will be severely fined by the industrial and commercial department. Please pay special attention to photo studios that are unfamiliar with this.

8. Single-generation pyramid selling: MLM has been banned as an illegal business activity, but many people don’t know that single-generation pyramid selling is actually not illegal. The specific method for photo studios is: You introduce it to me Guest, what benefit can I give you? The promises of these benefits vary from studio to studio. Some give customers small gifts, some give customers photos, some give customers cash or commission directly, and so on.

The advantage of single-generation MLM is that the photo studio is promoted through customers who have spent money in the photo studio, which has high credibility. After investigation, friends’ recommendations are the most important thing for new people to decide which photo studio to take photos at. One of the factors.

9. Hidden promotion: This is a method used by some high-end and large-scale photo studios. They generally have detailed records of customers who have spent money in the studio, so they constantly maintain emotional contact with old customers through business letters and phone calls, and use single-generation pyramid schemes to convert customers who have spent money in the studio into customers of the studio. The best spokesperson allows regular customers to continuously promote their photo studios on a voluntary basis.

The biggest advantage of hidden promotion is the concealment of publicity, which makes it difficult for competitors to understand the trends of their own photo studios, so it is difficult to carry out targeted attack strategies. Moreover, in operation, as the customer base increases, As the market continues to expand, implicit promotions play an increasingly important role.

Nowadays, many photo studios have learned the details of all the newly registered couples in the area through the local marriage registration office, and then use frequent business letters to launch a marketing offensive, which is also the most hidden promotion method. A clever one.

1. Planning purposes:

1. Create a festive atmosphere for the opening and strive to increase the popularity of the opening.

2. Rapidly establish the reputation of Harbin Bank, thereby paving the way for the bank's good development in the region, attracting more customers to participate in the opening event, and cultivating a stable consumer group.

3. A good opening creates a good development momentum.

2. Planning ideas:

1. Carefully create an event atmosphere at the opening ceremony to create a strong visual impact on the target audience and improve the audience’s awareness and memory of the bank. .

2. Increase the intensity of integrated advertising and publicity to enhance communication effects and social influence.

3. The opening ceremony strives to be grand, fashionable and active, and strives to exaggerate the festive atmosphere of the opening.

3. Planning plan:

1. Improve opening inventory and maximize popularity:

Invite city mainstream media to participate in the scene

Invite well-known *** officials from the city to participate in the ribbon-cutting event

On-site people experience bank opening preferential policies (specific selling points provided by the bank)

2. Design the opening plan:

Explanation of the plan: Inform consumers about the selling points of building a first-class bank in the area and actively safeguarding the interests of the people. The opening ceremony highlights the ideals, that is, prices and services. Announcements to the public in newspapers and large posters

When entering the door Department, notice to consumers (with banners, posters or hanging flags) to create a strong feeling of superiority by choosing this bank

4. The on-site layout style is mainly red and yellow to reflect enthusiasm , prosperous and festive!

(1) Entrance layout

1. Lay a big red carpet at the entrance (the specific size of the carpet is determined by the bank’s location area, and use red to set off the festive atmosphere at the opening. At the same time, at the entrance Set up a ribbon-cutting area with two rows of flower basket decorations on both sides. Equip a band behind the ribbon-cutting area (for live music control during the opening);

2. Set up a large inflatable arch or lantern at the entrance. There is a pair of pillars, which are extraordinary and majestic. The content pasted on the arch reads: Warm congratulations on the grand opening of xx Harbin Bank; or the Year of the Ox, Harbin Bank will accompany you to create a great legend, etc.;

3 , a number of flower baskets are placed on both sides of the red carpet, full of warmth, auspiciousness and joy;

(2) Building layout:

1. Several banners with congratulations are hung on the building; (The specific slogan is to be discussed)

2. Several hydrogen balloons with congratulations will be released in front of the bank or on the roof of the building (the bank's logo will be displayed on the sphere) 3. Several triangular ribbons will be pulled down from the building (to display the opening slogan) (three). ) Business hall layout:

1. Place a number of bonsai flowers in the hall, which is friendly to nature, fashionable and warm;

2. Place financial package posters (x display racks, easy-to-use shopping malls) at the entrance of the hall Labao performance). (Specific regulations on opening discounts.

Suggestion: Within one month of opening, the first 20 new customers every day will enjoy special discounts (customers one week before opening will receive corresponding gifts);

3. Display boards on service items and features can be set up on both sides of the hall door

1. Purpose of the activity:

Increase popularity and visibility, and increase turnover;

2. Activity plan:

1. Early stage Publicity work:

The main publicity methods are through the Internet, DM orders, and door-to-door ) for publicity, more importantly, publicity near the store and within a radius of 2-3KM, so as to increase popularity and visibility;

2. Materials required for the event:

During the event During the period, the following materials need to be prepared for venue layout, event reward distribution, and publicity; Event site layout:

1. Several balloons;

2. 1 180cm-200cm arch; (or balloon arch)

3. 10 game static stickers;

4. 20 wedding latte art;

5. 3-4 banners ;

Publicity:

1. 1,000 DM orders;

2. 2 X display racks;

3. KT board characters *** 5;

Event rewards:

1. Activity bonus of 3,000.00 yuan; (Internet fee or half cash and half Internet fee) (1,500.00 for first place, 1,000.00 for second place) , 500.00 for the third place);

2. 15 participation prizes;

3. 15 activity prizes (5 headsets for the first place, variable speed condor for the second place) 5 mice, 5 mouse pads for the third place LOL);

3. Event staffing

4 people for COS play; internal employees (outside)

2 on-site commentators; internal staff (outsourced)

2 supervisors; internal staff

4 on-site etiquette staff; internal staff

4 greeters ; Internal employees

2 technicians; Maintenance company (network management)

2 hosts; Internal employees, myself

1 sound control person; Internal employees

The total number of people on site for the event is 26;

4. Activity process

The activity cycle and the arrangements during the activity are as follows:

1. Activities cycle;

The entire activity cycle lasts for 4 days;

Day 1: Decorating the event site, decals, pulling ribbons, banners, pasting balloons, and making arches; Day 2: Morning 7:00-12:30, afternoon: 13:30-18:00;

All staff must arrive at the event site before 7:00 am and make a series of preparations; 7:30 am Begin to gather the staff, COS, commentators, and hosts for makeup, draft review, and rehearsal;

Gather everyone at 8:00 am for a pre-event meeting;

8:30 am Start the sign-in of contestants and update the dynamic information in real time online; stop sign-in at 9:30 am and count the number of people on site;

Do the final debugging of all equipment and everyone in place (except the host) at 9:45 am ); The host will be in place at 9:55 am;

The event officially begins at 10:00 am;

The host will give an opening speech at 10:05 am;

The competition starts at 10:20 am;

On the second day of the event, contestants will conduct auditions. Lunch time is at 12:30 noon, and afternoon auditions will be held at 13:30 pm to determine the qualified candidates and advance to the second place. Day’s game;

p>

Day 3: The promotion competition starts at 8:30 in the morning and lasts until 17:00 in the afternoon. The top four will be determined and enter the semi-finals and finals on the last day;

Day 4 : The semi-finals start at 9:00 am, with two teams taking turns to start, lunch time starts at 12:30 noon,

The finals start at 13:00 pm;

16:00 pm The award ceremony begins, and the top three contestants will take a group photo during the award ceremony;

The entire event ends at 17:10 p.m.;

Note: The most popular times are chosen on Saturdays and Sundays. You can choose the second Saturday or Sunday on the 3rd and 4th days. On-site COS starts from the 2nd day to the 4th day, and there will be a live catwalk every 30 minutes. The commentators will randomly comment on 6-10 teams on the 2nd day. The host should always enhance the atmosphere of the scene and mobilize the popularity. The 1st and 2nd days of the audition will adopt the BO1 mode, and the semi-finals and finals will adopt the BO3 elimination mode;

Five: Activity Budget

The estimated cost of the entire activity is 6,500.00. Yuan - 9500.00 yuan

Including (COS costume fees, commentary fees, bonuses, gifts, design fees)