From 0 to 1 4 steps to build a brand

0 1 accurate crowd positioning. (3W principle).

Who am I? Compared with competing products, it has unique differentiation advantages.

Who do I provide products/services for? Explore consumer groups related to products and enter market segments.

What problem does my product/service solve? Dig out the meaning of the product to different levels of target groups, and condense it into a slogan, highlighting the specific problems that the product can solve.

02 brand experience process.

Products. Brand communication part.

Channels. The target population can experience the access of products.

Service. It involves the service experience before, during and after the sale of products, which determines whether the target group will buy again and become fans of the brand.

Create a brand image.

Inner spirit. Corporate vision, values and cognition.

Temperament is explicit. Personality (group effect). Style tonality (face value control).

Specific identification. Visual recognition system (VIS). Five senses experience. Virtual human.

Brand promotion and communication.

User experience. Interest and understanding try, buy and share.

Creative interaction. Around the brand's value proposition, create innovative interactive experience, constantly plan the interaction between activities and consumers, and maintain user stickiness.

Content dissemination. From the sense of ceremony, interest, social sharing, photo printing and repurchase, we can find the corresponding kolkoc to spread the brand.