How to do short video marketing well?

How to do short video marketing well?

1) Why is video marketing effective?

Short video marketing is currently recognized as the most effective method and is suitable for almost any industry. If you think about it carefully, from real estate to micro-business, from industrial products to tourism, which industry is not suitable for short video marketing?

It has been seen that Taobao, Tmall, and JD.com stores that use short videos to pioneer sales often have particularly good sales. Because customers can understand the basic functions or installation operations of the product immediately, the transaction rate is naturally high.

For industrial products, especially electromechanical equipment products, nothing can explain the problem better than a short video. Many companies have achieved amazing results after using short video marketing.

If you quote short videos on your official website, it can also directly improve the ranking of your official website. Major search engines will automatically rank webpages containing video codes higher because they believe that the information quality of webpages containing videos is better. high.

When searching for a certain industrial equipment on Baidu, related search keywords such as "industrial equipment name + video" often appear at the bottom, which shows that product videos are exactly what potential customers want to see. , short video marketing is the general trend.

2) Short videos and foreign trade

Short videos are particularly effective in foreign trade marketing, because foreign businessmen and we have certain language barriers, and many technical points cannot be used like domestic customers. Communicate clearly over the phone.

If you use a large number of short videos to introduce your products in detail, it will be easier for customers to close the deal.

In this regard, I believe that many companies engaged in equipment foreign trade have already tasted the benefits from gofair. gofair supports automatic translation of titles and content into more than 100 languages, so a multilingual marketing framework has been established. When foreign customers combine the video with the introduction in native language below, they must have a close understanding of your product.

3) Effort-saving and time-saving short video marketing

Short videos also have the advantage that instead of having all sales staff spend a lot of time introducing product features to customers over the phone via QQ , why not put all the knowledge points that customers may be concerned about in short videos on the official website for them to watch in advance, which not only reduces labor but also leaves a very professional impression on customers. When customers come, they can almost directly negotiate the price and seal the deal.

4) What short videos should you post?

It is divided into two categories, corporate videos and product videos.

Corporate video: In fact, only one is enough, which is to let customers know your company and products in a few minutes

Product video: there can be countless, And the more, the better - this is something that many companies ignore. For example, you can publish a large number of demonstration videos, installation operation videos, simple maintenance videos, common troubleshooting videos, etc. of a certain model of product. Practice has proven that the more technical the video, the more customers will love to watch it. After watching it, they will be more convinced of the professionalism of your company, and the transaction rate will naturally increase significantly.

5) Where do product videos come from?

Since companies need a lot of product videos, where do these videos come from?

Every time we provide customers with sample testing, delivery, or after-sales maintenance, we can shoot a large number of valuable product videos. Of course, it is even more essential to take the initiative to take some product demonstration videos on a regular basis. Valuable product videos are likely to be scattered on the mobile phones of the company's salespersons and technicians. Pay attention to summarizing these videos regularly.

Product Videos: The more the merrier, the more the merrier, the more the merrier!

6) Which video sites are better to publish videos to?

Free video site VS commercial short video sharing platform

The first way is to publish to your own website, but this requires high server and technical requirements, and it is difficult for ordinary companies to implement this . Not only will the video playback be laggy when uploaded, but the website may also be down.

The second way is to send it to free video sites such as Youku. These sites have better rankings and are completely free. But these sites have potential risks: related videos will be automatically recommended around your video page and after the video is played, many of which are definitely from your competitors. Therefore, free video sites can publish it, but do not send such links to customers, share them on social platforms, or quote them on your own official website.

Otherwise, you will be obligated to drive traffic for your competitors!

The third method is to upload to a professional commercial short video sharing platform. This platform is chargeable, but provides ad-free and watermark-free playback, and does not recommend related videos, which is very suitable for commercial videos. promotion. Currently, equipment companies use it more.

7) Short video title and content settings

Search engines cannot include the content in your short video, so you still need to rely on video title and content optimization to improve rankings. If a video is not optimized, no matter how well-made it is, it will be in vain.

8) Video length

Short video marketing, as the name suggests, should not exceed 3 minutes, because people’s attention only has this time.

You might as well divide your product videos into independent short videos, such as demonstration videos, installation videos, debugging videos, maintenance videos, etc., and then reference and play them all on the product page of a certain model on your official website , customers can see it at a glance.

9) How to improve the quality of product videos

The key to industrial product videos is practicality. In fact, you only need to shoot them with your mobile phone. There is no need for post-editing at all. These few items are enough. ：

The shooting should be clear. Please pay attention to sufficient lighting, correct focus, and use a mobile phone with higher pixels.

Anti-shake. Don’t shake your phone too much when shooting, and slow down the camera movement.

Dubbing. When shooting, some voice introductions to the products should be made simultaneously. This will be of great help to customers and avoid cumbersome post-production dubbing. If the recording effect of your mobile phone is not good, you can buy a special microphone for mobile phone recording. The sound should be as clear and loud as possible. If you mention the company brand when dubbing, it can also provide certain copyright protection.

Watermark. Just make a board with your company's official website and brand on it, and scan it with the camera for a few seconds from time to time while shooting. You don't need to add a watermark later, and the copyright protection effect will be better.

10) Clever use of video instruction QR codes

This topic seems to have nothing to do with marketing, but if used well, it can provide great convenience to your customers and indirectly increase your sales. Customer return rate.

Follow the following steps:

Make the instructions into a video and upload it to a video site (preferably a commercial short video sharing platform without advertising)

Convert the video link into a QR code through the Caofao QR code platform. If the product has multiple video instructions, a QR code will be generated on the search list page.

Print the QR code on the product label, or make a separate QR code label and stick it on it, so that after receiving the product, customers can scan the code to directly watch the video instructions, which greatly reduces after-sales and makes it easier to have the instructions at any time. renew.