What is the best way to promote drinks?

Good ways to promote drinks are as follows:

1. Pre-meal promotion: When guests order, they can order drinks directly and make reasonable promotion according to the information they collect.

2. In-meal promotion skills: If our pre-meal promotion fails, we can use "three rounds of wine and five dishes", and then the banquet will reach a climax. At this time, waiters can usually sell hotel dishes and drinks without losing time.

3, after-dinner sales skills: after dinner, the guests are drunk, you can remind the guests: Sir, you see everyone is very happy, do you want to give you some honey water or fruit vinegar, jujube juice to sober up.

4. Selling to children: Children usually go to hotels with their parents. For children who don't go to restaurants often, everything in restaurants is fresh. If you want to ask your children what they like to eat, they usually don't say it, but the opposite is true when choosing drinks. Because of TV advertisements, children are familiar with the types of drinks. When receiving a child, you should consider what kind of drinks to sell to make him like it. At the same time, we should also care about parents' opinions, so we suggest promoting healthy drinks.

5. Marketing to the elderly: Pay attention to the nutritional structure when selling drinks to the elderly, and recommend healthy drinks with low sugar content. For example, "you might as well try our special drink, which is rich in sugar and nutrition, and cheap." You might as well give it a try!

6. Couple promotion: Couples sometimes go to restaurants not only to eat, but also to pay more attention to the environment and atmosphere of restaurants. Romantic dining atmosphere will attract more couples to patronize. Waiters should pay attention to their work. If it is determined that the dining guests are lovers, the waiter can appropriately promote some drinks with slightly higher prices according to the characteristics of male pride and willingness to show his strength and generosity in front of women.

7. Promote picky guests: In daily work, waiters often meet some guests to comment on the "software" and "hardware" of the restaurant. For the guests who love to find fault, the waiter should first serve with the greatest patience and enthusiasm, and make suggestions to the guests, such as "if there is something, change it, if there is nothing, encourage it, be neither humble nor supercilious, and answer it properly." Try to answer the questions according to the wishes of the guests. When selling drinks, you should ask the guests for more advice, such as, "Sir, I don't know what kind of drinks you like. Please give me a hint, or I can recommend some drinks that are selling well now? " Remember, no matter how picky the guests are, keep smiling. Note: Liquor salesmen also need to have good eloquence, good communication skills, a certain ability to observe words and observe colors, and use what they have learned flexibly to facilitate better sales.

(1) Apparel appearance preparation; (2) wear the uniform stipulated by the company correctly and keep it clean; (3) appearance neat, harmonious and generous, decent and generous; 4 full of energy and cheer up; ⑤ Bring relevant brochures and promotional materials; ⑥ Bring relevant reports.

(1) Greet and greet the owner; (2) confirm the promotion activities of the day with the owner; ③ Check whether the wine in the wine cabinet is complete; ④ Communicate with the waiter; 3. Promotion steps ① Greet the guests present and pay attention to smiling; (2) Use appropriate methods to open the topic; (3) introduce the company's products and drinks to the guests; (4) Listen carefully to the guest's opinions and answer the guest's questions patiently; ⑤ If the guests choose the company's products, they should express their gratitude and deliver the wine in time; ⑥ When pouring wine, face the label of the bottle to the guest, and be careful not to let the label cover your fingers. ⑥ When pouring wine, leave the bottle mouth properly, so as to keep the glass bottle mouth of the guest clean and reflect the crystal clear of the product. (8) Pay attention to timely adding wine to the guests (pay attention to observing that there is not much wine left, and ask whether to add wine); Pet-name ruby keep the appearance of the bottle clean, if not clean, pay attention to wipe it clean; Attending to pay attention to whether the wine is consistent with the degree and grade of wine required by the guests; 1 1 If the guests don't choose our products, they should also thank them for taking the time to listen to our introduction and leave with a natural and sincere attitude; 12 should maintain a good mental state from beginning to end. 4. End the promotion ① When the guests leave, they should express their gratitude and say goodbye politely; (2) At the end of the promotional activities, relevant promotional brochures and promotional items should be sorted out; ③ Accurately count the sales quantity of wine at the end of the promotion, and know the sales quantity of other competitors' wines, if any; (4) Fill in the statements stipulated by the company accurately; ⑤ Inform the store of the time of the next promotion and ensure that there is enough wine supply for the next promotion ⑤ Thank the store owner and say goodbye politely. Second, the sales promotion method 1, not only to accept the instructions of customers, but also to do constructive sales promotion; 2. Remember the guest's name and favorite food; 3. Familiar with liquor brands and understand the quality and style of liquor sold; 4. Vivid description; 5. Don't force customers to spend more, customer satisfaction is more important than sales in any occasion; 6. Do more active promotion; 7. Pay attention to language art and expression, and be polite and generous; 8. Pay attention to "following customers" and carry out different promotions for different guests; 9. Find the right guests to promote sales; (10) We should make good use of the opinions of third parties. For example, we should learn from the comments of famous people in society to explain the fairness of wine quality and price, and say: ※※※※※※※※※※ As soon as I come here, I will treat you to an ancient terrace (landscape); 165438+ Third, sell language skills 1, use multiple-choice questions 2, language addition, that is, list the advantages of wine; 3, language subtraction, that is, what kind of regret will there be if you don't try now; 4, a roll of banana method, that is, follow the opinions of the guests first, and then elaborate on it; 5, language segmentation, that is, dividing a bottle of wine into several parts to make it look small; 6. The borrower's words; 7. Praise grammar; 8. Approach method. Four, as a service industry personnel should have the quality of ` 1, polite, polite to others; 2, warm and thoughtful, not emotional, smiling service; The guest's request is the biggest task of the work; 4, no matter right or wrong, what the guest said should be regarded as correct; When you meet a difficult customer, you can't force others to accept it for your own reasons; 6. Do not conceal, evade or evade complaints. 7. Be good at coordinating with the surrounding environment and handle the relationship well. 1, the salesman is just a reasonable suggestion, and it is not allowed to force sales, especially when guests bring their own drinks, or have family dinners, or there are many women, the sales promotion work should be done according to the situation to avoid misunderstanding; 2. Pay attention to the dissolution of marriage, birthday party, group purchase and other information, seize the opportunity in time and contact the pre-order. 1. Self-confidence is one of the most important qualities of a salesman. Promoters should fully believe in themselves, including their work ability, company and products, and can fully infect customers with this confidence. Nervousness, panic and lack of confidence in promotion will greatly reduce the promotion effect. This self-confidence comes from the perfection of their comprehensive quality and ability, and their full understanding of the company and products. 2. The dedicated bartenders' network promoters should love their promotion work and overcome the psychological obstacles in the promotion process, especially to get rid of the wrong idea that promotion is a disgraceful thing and inferior to others. Sincere and honest promoters must be honest, sincere and not fraudulent. Don't make false statements or promises in pursuit of temporary promotion effect, so that customers can feel that you care about him, help him, serve him, be his staff and give him advice, instead of cajoling him, cheating him and causing him to be cheated. Let the customer accept your person psychologically first, and then accept your point of view. 4. Enthusiasm, initiative and diligence. Enthusiasm and initiative should be the requirements of any work, which is especially important for promotion. Our aim is to make others accept our promoters and our work. It should not be a passive situation, but an open and open situation. At the promotion site, we should not wait for customers to ask us first, but should take the initiative to break customers' vigilance. Enthusiasm also focuses on maintaining, and we can't be cold just because we don't drink our yellow wine. Promoters should also be diligent, not lazy or lazy. 6, diligent in thinking, good at summing up