Business project plan template?

College Student Entrepreneurship Plan 1 1. Operation model and technical cooperation form. Based on our characteristics as a business and leisure coffee shop, we recommend that partners choose locations in high-end office buildings, CBD business districts, high-tech parks, Internet cafes, stations, cinemas, docks or other places with market gaps; unify the decoration style, Unify products; the headquarters provides technical support (including personnel training) and product (coffee beans, tea) distribution. 2. Products and Services 1. Product and Service Description Sell coffee, tea, wine, light meals and other commodities, and provide guests with an excellent environment and services, allowing consumers to show a taste, experience a culture and have sustenance here. A kind of emotion makes the coffee bar a good place for business leisure and couples gathering. These businesses do not conflict with the property of the owner of the investment site. On the contrary, it can complement the customer source advantages of the investment site owners. 2. Competitive comparison: The competition among peers is beneficial to us and can better enhance our reputation. Relatively speaking, our management level, product and service quality all have considerable advantages. 3. Resources and technology: Coffee shops are an industry that requires scale and quality. It is also an industry that has strict requirements for products and services. After all, it has a high consumption profile, and consumers must care about the full expression of their consumption value. To achieve these, there are high requirements on investors’ resources and technology. Investors who choose the franchise cooperation method can obtain sufficient resources, advanced equipment and technology on the one hand, and avoid many business risks on the other hand. 3. Market analysis 1. Market demand (1) Stable old customer resources. (2)Office building and hotel customers. (3) Shopping and entertainment venues. (4) Mature residential areas (5) Foreign companies and numerous IT companies, advertising companies and other emerging industries in the region. (6) If there are many schools in the area, the faculty, staff and student couples among them are also potential customers. 2. Industry development trends (1) The coffee consumption market has developed rapidly and has become a major trend in urban consumption. The early market cultivation has ended. International coffee companies such as Nestle, Maxwell, and Columbia have set up branches or factories in China. According to a survey in 12 inland cities, 32% of urban residents drink coffee. In addition to Shanghai, areas where more than 30% of the population have drunk instant coffee in the past year include Kunming, Xiamen, Hangzhou and Tianjin. 2) The taste of coffee consumption is getting higher and higher, and the charm of culture is the charm of the market. Simple instant coffee is far from meeting the requirements. Consumers are beginning to recognize the brand and style of coffee and know how to enjoy the fun brought by coffee. (3) Educational level, monthly household income and frequency of coffee drinking are related. This means that coffee, a beverage introduced from the West, is a symbol of the lifestyle of the dominant class in mainland China. 3. Competition analysis (1) Indirect competition with strong brand stores. At present, in major cities, Starbucks (STARBUCKSCOFFEE), COFFEEBEANERY, also from the United States, and Manabe Coffee (MANABE) from Japan, are all competing equally. (2) Direct competitors. For example, Taiwan Zhuangji Coffee, Fengshang Coffee, Coffee Box (BO_CAFé), etc. are not too large in scale and have certain characteristics. (3) Marketing planning: Make use of the brand and resource advantages of the franchise store to quickly establish the visibility and reputation of Royal Belgium and stabilize the base of regular customers. 4. Promotion plan (1) Advertising is targeted at residents in high-end communities. Exquisite advertising leaflets (DM) and small gifts can be sent to car owners in the parking lots of nearby shopping malls. The leaflets can also be made into coupons. form. (2) Event marketing ①Student parties and reading activities. Contacting the student unions of several important universities in the franchise area and holding some salon parties and reading activities will still help improve taste and attract consumption by students and young people. ②When the time is right, you can also hold an essay competition with the theme of "Coffee and Life". (3) Service marketing ① Establish a membership card system. The member's name is printed on the card. The discount rate for membership cards is not high, such as 9.5% off. On the one hand, this can give consumers a sense of respect, and on the other hand, it can also make it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can call him or her Mr. or Miss in public, they will feel very respected. ②Personalized service.

Put some promotional materials on the table, which contain knowledge, stories, etc. about coffee. On the one hand, it can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand. Provide dedicated explanation staff for multiple consumers who come together. If they are interested, you can introduce them to the names, origins and other related knowledge of various coffees. Business plan for college students 2 1. Restaurant name: ___. Explanation of the naming rules: low-key, simple, easy to remember, distinctive (the characteristics here do not mean that it directly reflects the flavor) but not weird, no more than four characters, no Hunan character. The current reservation form is "__ Restaurant" or "__荘" 2. Restaurant flavor: mainly farmhouse flavor in eastern Hunan 3. Estimated restaurant area: 280 ~ 350 M2 4. Target city: - 5. Select Site requirements: 1. There must be at least one medium-sized residential area within 1 mile of the surrounding area. It is best to have a certain amount of floating population around it. It should be a target area for white-collar workers or renters; 2. If the conditions cannot meet the first point, the location needs The transportation is relatively convenient. There are a certain number of private cars and people with spending power can clearly see the location of the restaurant; 3. The rent cannot exceed 60 yuan/M2, 40 yuan/M2 is the best, and it is best to have a 10M2 on the first floor. You can enter and exit the store from left to right, and the main business area is on the second floor; 4. The restaurant itself needs to be able to park 7 to 10 family cars, or there is a parking lot nearby no more than 200M away. The overall evaluation of the site selection is that novices should not invest too much money, so the restaurant location should not be in an already bustling place, but people who want to have more contacts and have spending power, and hope to attract old customers through the restaurant's flavor and characteristics, require Achieve a profit of 10,000 yuan/month in three months. 6. Restaurant layout requirements: The interior of the hall is required to be able to place 12 to 15 small tables or small round tables for 4 people, 4 large tables for 10 people, and 4 to 5 16M2 private rooms (4__M specifications). (But it depends on the layout of the store) 7. Restaurant opening budget: 1. Rent: two mortgages and one rent, calculated based on 300 M2, each M2 is expected to be 50 yuan, and a one-time payment of 45,000 yuan should be made; if the area is different, no matter what It cannot exceed 50,000 yuan. 2. Decoration design fee: 800 yuan. 3. Decoration fee: A. The exterior decoration of the facade can highlight the characteristics, conspicuousness, but not exaggeration. The cost is _ yuan; B. The interior hall decoration style is mainly to highlight the farmhouse flavor. Generally, but it is required that there should be no peculiar smell after decoration, and the cost is _ yuan; C. The kitchen area is 40 M2, and the decoration emphasizes sewage drainage and ventilation, and the cost is _ yuan; D. There are two toilets, the men's toilet is 1.5M2, and the women's toilet is 1M2 , ventilation is required, no other special requirements, decoration is _ yuan. If you buy the materials yourself, the total cost is estimated to be 80,000 yuan. 4. Certificate application fees: Fire protection, environmental protection, health permits and business licenses are required, and the cost is estimated to be 60,000 yuan. 5. Purchase of equipment: A. Three 5P air conditioners, private rooms 4 small 1P air conditioners, *** yuan (you may also use a central air conditioner); B. Ten ceiling fans or wall fans, *** 3,000 yuan, C. Two refrigerators, two freezers, and a disinfection cabinet, totaling 10,000 yuan; D. Kitchen utensils, ***45,000 yuan; E. Tables and stools, ***5,000 yuan; F. Others (please see the list), ***2,000 yuan in total, G. One automatic washing machine, 1,000 yuan 6. Other unforeseen expenses, 2,000 yuan 8. Restaurant decoration style description: 1. The facade decoration should be conspicuous, prominent, not exaggerated, concise, and reflect its consumption level 2. Hall description: A. Tables and stools should be made of solid wood. Large and small Eight Immortals tables and long benches, or use large and small round tables with a relatively sturdy appearance. The large and small round tables are covered with better beige tablecloths; B. The walls and the original pillars in the hall are less than 1M2 with dark ceramic tiles, and the hall For the purpose of decoration, the self-standing pillars are mainly dark colors. The ceiling panels are not completely decorated. Spotlights are used. The ceiling panels above the spotlights are sprayed black. The lighting in the hall is required to be soft, but the lights on the tabletop are required to be bright. (This is just my idea, the actual design shall prevail) 3. The decoration of the private room is the same as that of the hall 4. No other special requirements 9. Staffing: 1. Kitchen: ***6 people, 1 chef, 2 Sous chef, 1 side dish cutter, 1 washing person, 1 washing/picking person 2. Private rooms: calculated based on 5 private rooms, 5 waiters, 3. Hall: 5 people, 1 for every four tables 4 .Others: 1 other temporary staff (mainly used for rotation during service breaks), 1 shopkeeper.

10. Operating expenses details: 1. Property management expenses: cannot exceed 2 yuan/month per square meter, 600 yuan/month based on 300 M2*** 2. Sewage discharge expenses: 600 yuan/month 3. Water and electricity expenses Fuel expenses: water and electricity 4,000 Yuan/month, fuel is 2,000 Yuan/month (temporarily calculated based on this, the more fuel, the better the business) 4. Personnel expenses: A. Salary: 1,800 Yuan/month for the chef, 1,400 Yuan/month for the assistant chef, Others are 1,000 yuan/month, totaling 1800__ + 1400__ + 14__000 =; B. Accommodation and firewood expenses: accommodation is 2,000 yuan/month, firewood expenses are 200 yuan/person/month, totaling 18__00 = 3600 yuan/month 5. Depreciation expenses: 6. Raw materials: A. Raw materials, *** yuan/week 7. Other unpredictable expenses: 1000 yuan/month 11. Dishes description: 1. Adhere to two characteristics: A. Green Healthy food; B. The authentic farmhouse flavor in eastern Hunan, about 30% of the dishes cannot be eaten in ordinary Hunan restaurants. 2. Insist on introducing new dishes: A. Continuously introduce new dishes, 2 new dishes every month; B. Change dishes according to seasonal changes 3. Consumption level positioning: It is related to the surrounding environment of the store address, but it is initially set at an average of 35~ 60 yuan/person. Generally speaking, by using farm characteristics and green health as selling points, different dishes can be purchased at higher prices and achieve higher profits. 12. Direct cost estimation: Direct costs mainly include oil, salt, various Condiments, and ingredients that make up dishes. 1. The cost of special dishes (noodle products) is controlled within 50%. 2. Mid-range but rare in general Hunan restaurants, the cost is controlled within 40%. 3. The cost of common mid-range dishes is controlled within 60%. 4. The cost of low-end common dishes is controlled within 30%. , this type is mainly based on vegetables. Reduce the number of direct finished products without changing the quality of the dishes. 13. Final cost accounting: 14. Other issues: Planning arrangements, renting requires the landlord to provide a three-month rent-free period, and handle business-related matters in the first month. Various certificates, decorations are prepared in the second month, and matters related to the opening are prepared in the third month. 15. Advantages and Disadvantages: This restaurant operation solves the problem of single taste of food in the school cafeteria, and there is no worry about the hygiene of mobile stalls. It is as convenient and fast as the cafeteria, saving time. In addition, this restaurant adopts a self-service selection method, which should be easily welcomed by customers and save some human resources. At the same time, non-meal items also provide cold drinks, ice porridge, etc., and free tea. Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our restaurant. In addition, the school cafeteria has a clear meal time limit, and there are few restaurants outside the school that sell breakfast. Therefore, our store outside the school can easily capture this part of the market share lost due to time differences. In other words, by eating at the dining point The market share generated by the potential customer base that wants to dine in the period before and after. Because they are just starting out, fast food restaurants are small in scale, and their human resources and services for dining are relatively limited. The competition inside and outside the campus is also relatively fierce, so there are still considerable disadvantages. On the other hand, because school holidays are fixed, the number of customers during the winter and summer vacations will drop sharply, and there will be fewer customers during the winter vacations than during the summer vacations. This will be a more difficult problem to solve. According to our market research and analysis, the market demand for our products exists and has certain competitiveness. And I am a student, a member of the largest customer group, so I can better understand what kind of products and services customers need. From these aspects, I should have a good chance of squeezing into the catering market. 16. Financial situation analysis 1. The costs in the initial stage are mainly: venue rental fee (30,000), application fee for catering hygiene license and other documents, venue decoration fee (5,000), purchase of kitchen utensils, basic facilities fee (5,000) ), etc. 2. The costs in the operation stage mainly include: employee wages, material procurement costs, site rental costs, taxes, water, electricity and fuel costs, fixed capital, depreciation costs, miscellaneous expenses, etc.

3. According to calculations, it can be preliminarily concluded that the start-up capital for the opening of a restaurant is approximately 12,600 yuan (5,000 yuan for venue rental, 600 yuan for application fees for catering hygiene licenses and other documents, 2,400 yuan for venue decoration, 1,000 yuan for purchasing kitchen utensils, and basic facilities Fees, etc. 2,600 yuan). Parents can provide 80% of the funds and save 20% yourself. 4. Daily operating financial budget and analysis Based on the budget analysis and investigation, the market capacity can be preliminarily determined, and the total daily turnover can be roughly estimated to be approximately 1,500 yuan, with a return rate of 30% and a gross profit of 500 yuan. From this, it can be calculated that the investment payback period is approximately one month. 17. Risks and Avoidance 1 External Risks With China's accession to the WTO, large foreign catering companies have entered China, and international brands have entered the Chinese market quickly and in large numbers, which will definitely have a great impact on the Chinese catering industry. Competition in the catering industry is fierce, especially fast food chains from abroad, such as KFC and McDonald's, which occupy a large market share in China's fast food industry. 2 Internal Management Risks The catering industry is a relatively low-tech industry, but it requires strict management to win the trust of consumers. For most self-operated restaurants in China, most of them have loose internal management and poor service staff quality. Lower, how to establish a modern enterprise system, improve the enterprise operating mechanism and strengthen the internal management of the enterprise is related to the survival, success and failure of the enterprise. 3 Market Risks The market is constantly changing, so we must take into account market risks. Specifically, there are several possible risks: (1) Risks during the development stage of this project: similar restaurants may open in the market at the same time. (2) Risks in the project production stage. If the project has been put into production but has not produced marketable products, the project may not have sufficient ability to pay production costs and repay debts. (3) Risks in the production and operation stage of the project. The benefits after the project is put into production depend on the sales volume and other performance of its products in the market. For the project at this stage, the biggest source of market risk is the competition risk of the catering industry in the market. , if the project returns well after being put into operation, it is likely to lead to the birth of a series of similar business projects, thus intensifying the competitive pressure of this project. 4. Risks of raw material resources. The raw materials of this restaurant are mainly fruits, vegetables, beans, and fungi. They are the most popular green, natural and pollution-free food today. In particular, this restaurant is a restaurant that focuses on health care, so the selection of raw materials requires Professional knowledge and technology investment will help purchase fresh, natural, pollution-free green food. 5 Countermeasures (1) Learn from advanced production technology and experience and develop your own specialty foods. (2) Strict management, regular training of personnel, and establishment of customer service reports. (3) Carry out strict project planning during the project development stage to reduce project risks. (4) After entering the market, understand the food market cycle, do not rest on your laurels, and actively develop and update food. (5) Establish and maintain long-term cooperative relationships with raw material suppliers to ensure the supply of raw material resources. 6 Insurance and Legal Affairs Insurance for the fitness center will be purchased through Ping An Insurance Company of China. Asset insurance will insure the actual market value of fixed assets and personal assets, and business accident insurance guarantees compensation for the loss of fixed cash inflows due to closure of the business due to an unexpected accident. In order to prevent legal lawsuits caused by accidents that damage the interests of members and customers, we will also purchase general liability insurance. Of course, the center manager will also take relevant preventive measures, such as providing appropriate guidance, giving necessary warnings, and signing no-liability clause contracts with members. The legal affairs of the center are handled by law firms with rich experience. College Student Entrepreneurship Plan 3 With the increase in residents' income levels, the consumption demand for fruits is on the rise. The fruit industry is a growing industry. And there are no big sales giants in the industry. The market space is very large. And chain operation is also a hot spot. Project Introduction: Establishment of a community fruit store: A fruit store is established in a community with 3,000 families (counted as 3 people per family). Market Analysis China's fruit market is huge. Compared with the per capita annual fruit consumption in foreign countries, which is 85 kilograms, domestic per capita consumption is only half of that. According to a survey of most families, 80% of families of three spend more than 80 yuan on fruits per month. 10% of households consume fruits between 50 and 80 yuan. Only 10% of households consume fruits for less than 50 yuan.

At present, the average annual fruit consumption per person in my country is about 45KG, which is still far behind the health standard requirements (70KG). The gap is even greater than the average annual fruit consumption (80KG) per person in developed countries. If future population growth is taken into account and calculated based on health standards, national fruit consumption will reach 115.5 million tons. Reasons for selection Industry needs: China lacks large fruit sellers; Entrepreneur needs: low entry threshold, can operate with a small investment; Brand new sales opportunities: only fruit chain stores are still blank. Chain stores in other industries are in a state of low-profit competition. Novel sales method: open self-selection. Various service items: providing automatic juice pressing service. Provide combination packaging boxes, and introduce the characteristics of various fruits and suitable groups of consumers in the store to guide healthy consumption. Fruit purchasing status and consumer psychology: busy time, no extra time to buy fruits. Because supermarkets and wholesale markets mainly buy other products, they will not buy a lot of fruits. Huge market: The country plans to increase per capita fruit consumption to 48 kilograms in 20__ and 53 kilograms in 2030. In other words, by 2030, fruit consumption will increase by 25 million kilograms. The market is huge. It is 40% of the featured services in the current market 1. The fruit industry is a growing industry. And there are no big sales giants in the industry. The market space is very large. And chain operation is also a hot spot. It is also the preferred way to start a business by the most investors. In the south, fruit chain stores are small in scale, but they are all regional enterprises. Their scale is not very large, but their annual sales volume is already very large. The annual sales of a single store reached 1 million and began to make profits. On the basis of the successful experience of the Southern Fruit Chain Store, some more services will be added to make the Fruit Chain Store more user-friendly and make the Fruit Chain Store a leading domestic fruit retail, wholesale and chain enterprise. The existence of fruit chain stores first makes it convenient for consumers to consume fruits. Because fruit stores are generally located in communities (radiation range: 3,000 households). Before this, people generally bought fruits in supermarkets, farmer's markets, and other places (traveling merchants and street fruit stalls). The sales channels and situation of fresh fruits in Germany in 20__ are as follows: 25.5% through the consumer market, 37.6% through chain stores, 11.1% through fruit and vegetable stores, 8.2% through weekend markets, etc. Therefore, chain stores are an important way for fruit sales in the future. Analyzing the purchasing location, supermarkets and farmers’ markets are not readily available at the doorstep of the community, making it inconvenient for residents to purchase. And the main products purchased by residents who go to the above places are not fruits, but other daily necessities or vegetables. The characteristics of fruits are their heavy weight and large size. For consumers without cars, after going to supermarkets and farmers' markets to buy other commodities, they can only buy a small amount and a single variety of fruits. Opening a fruit chain store in the community can make shopping more convenient for consumers and increase fruit consumption. 2. Give customers a brand-new, assured, quality-guaranteed and cheap consumption location. More customers choose to go to supermarkets to buy fruits. In addition to seeing fruits on sale when buying other goods and buying them by the way, the other reason is that supermarkets Fruits can make consumers feel at ease in terms of product appearance, product quality and weight. And the open self-selection method allows customers to have more choices. For our fruit chain stores, we adopt unified decoration, unified store layout, unified purchasing, and unified distribution, and all products are cleaned, waxed, graded, and packaged before being sold, which can completely give customers the above psychological satisfaction. 3. Unique Guide to Consumption: Today’s customers purchase fruits based entirely on their own tastes and preferences, while ignoring the characteristics of the fruit itself and the groups for which it is suitable for consumption. Through a survey of many consumers, it was found that almost no one can tell the characteristics of pineapple and the people who are suitable for eating it, as well as what fruits should be eaten by patients with liver disease and stomach disease, and what fruits are not suitable for eating. This shows that everyone is blindly consuming fruit. Without any common sense about fruit consumption, a well-intentioned person giving bananas to a diabetic patient may be misunderstood. As a fruit retailer, our responsibility is to teach everyone how to consume and eat fruit reasonably. In this regard, I will post posters about the characteristics of each fruit and the groups suitable for consumption in each store, as well as the identification methods of good and bad grades, to guide everyone to healthy consumption. 4.

Provide a variety of services to target different consumer groups. Fruit consumers are generally divided into two types: eating for themselves and giving as gifts. In response to the psychological and packaging needs of gift-giving people, we will specially design some foldable or combined packaging combinations of different capacities (3G, 5G) and provide them to consumers for a fee. In other words, customers can combine and purchase fruits at will. If you need packaging boxes after purchasing, you only need to pay a certain packaging fee to get packaging boxes in the store (which can be divided into birthday celebrations, visiting patients, visiting relatives, etc.), and you can also get a greeting card. In this way, consumers can not only understand consumption, but also avoid buying expensive gift-packed fruits from traveling merchants or other merchants, while ensuring quality. 5. Dig deeper into the characteristics of fruits and other needs of consumers. As people's incomes increase, more consumers begin to drink fresh juices. In response to the needs of consumers, every fruit chain store will have free juicers for customers to use. After purchasing the fruits, customers can wash the fruits with free water and use the juicer to squeeze the fruits into juice for free. The company will not charge any fees if customers bring their own containers. If the customer wants to take the juice to home, work or drink on the road, the company will provide a set of containers (including a plastic cup, a straw, honey, sugar, etc., and help the customer seal it) for a fee, so that the customer can put the fresh juice Take the squeezed juice anywhere and drink it. In terms of hygiene, every time a customer uses the juicer, the staff will disinfect the machine and then put it into a disinfection cabinet to ensure hygiene. Competitor 1 Changes in consumer concepts: Whether consumers can accept this way of buying fresh fruits? Since other traditional places to buy fruits have formed a habit in consumers’ minds, consumers’ shopping concepts must be changed in a short period of time. , let them accept this business form. 2 Large chain supermarkets: Large chain supermarkets have been selling fruits for a long time. This shows that fruit consumption has occupied a certain proportion in people's daily consumption. It also shows that the market is vast. These merchants are also very optimistic about this market. . The advantages of large chain supermarkets include larger purchasing volumes, lower purchasing costs, larger customer flow, better shopping environment, and guaranteed product quality and portion. Our advantages: the development of our fruit chain store, the procurement advantages and logistics advantages of United Juice Enterprises, will definitely lower the procurement cost. And because we have opened our store in the community, we are recruiting some laid-off workers and seeking some policy support. And our shopping environment, credibility and prices can compete with large supermarkets. And we will provide juice pressing services, fruit promotion and introduction, gift packaging and other services that I believe are not available in large supermarkets. We can also cooperate with some medium-sized chain stores, such as Trust-Mart supermarkets. We can negotiate with them to contract their fruit projects, open a store-in-store in their supermarkets, and pay them contract rent and sales profit sharing. The other party saves procurement costs and operating risks, but profits are also guaranteed, while we increase the window for sales and display. 3. Farmers’ market: usually appears in the open air. Since stall rentals are cheap, the price may be a bit advantageous. But its shopping environment, products and services are poor, and customers have little choice, and the quality and portion are not very reliable. Our advantage: Generally, people go to the farmer's market to buy some daily food and vegetables, so after buying a large number of other products, they generally don't buy a lot of fruits, because buying too many and too heavy things will cause damage. Movement becomes inconvenient. Our fruit stores are usually opened near communities, which makes it convenient for residents to buy fruits. I believe no one is willing to walk 20 minutes to buy a watermelon to take home. People who buy this kind of fruit prefer to buy it at a location closer to home. 4. Traveling hawkers: They are characterized by their mobile nature and can push fruit carts downstairs in the community. Since there is no rental cost, their prices may be lower. The disadvantage is that the fruits sold by traveling merchants and hawkers are often defective or shoddy.

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