How does copywriter Xiao Bai write the title of WeChat official account?

How to reflect the title in the title of the article on the official account of WeChat is one of the most widely used titles, which can quickly let readers see at a glance whether the topic of the article is what they are concerned about, and thus easily decide whether to click to enter the reading.

02. Collection type

Set title is a summary of the content of the article on the index question, which can directly write the specific numbers after classification, and is also a very common title writing method. Collecting titles usually makes users feel that this article is a valuable article, because the title of the article looks like a summary of a certain kind of knowledge, which can bring a strong sense of impact to readers.

03, negative body

The negative articles of WeChat official account do not refer to articles that spread negative energy, but refer to revealing the difficulties and solutions of something to the outside world in the title. Using some negative words can make readers think more easily, guide readers to compare with themselves, and thus arouse readers' desire for further reading.

04. Add and modify

Modifying a title means adding some modifiers to the title. These modifiers can be varied, or a title can have one or more modifiers. Adding modifiers to the title can make the title more vivid and make the theme of the article more prominent.

05. sense of urgency

This is a psychological and tactical title. Basically, everyone has more or less serious procrastination, and needs someone else to supervise and supervise to finish a thing. The title of the article on WeChat official account has a sense of urgency, which will give readers a feeling of fast reading, which can make readers feel a sense of urgency and speed up reading. At the same time? Urgent body? When designing a title, you can add? Act quickly and delete it immediately? Words like this, which make readers feel the crisis, must read this article now, because it will not be read in the future.

06, explanatory

Explanatory title refers to dividing the title into two parts, giving a summary before the title, and then explaining the previous summary in the second half. Usually, explanatory titles will bring mystery to users and guide users to study and explore this mystery.

On how to write the title of the official WeChat account, Global Ivey Bian Xiao will share it with you today. If you are interested in online marketing, I hope this article can help you. If you want to know more about advertising marketing copywriting, copywriting optimization methods and materials, you can click on other articles on this site to learn.