How do I want to promote Toutiao today and how much do I charge?

There are three forms of advertising payment in Toutiao:

CPM (full name: cost per mille): cost per thousand impressions, that is, the cost required for the advertisement to be displayed 1,000 times. ?CPM (thousand impressions): 4 yuan/thousand impressions

CPC (full name: cost per click): cost per click, that is, the cost of an advertisement being clicked once. ?CPC (click): 0.2 yuan/click

CPA (full name: cost per action): cost per download, that is, the cost of downloading the APP once. Only for Android APP, here CPA means performance payment, which also includes three forms: form submission, telephone consultation, and WeChat public account copying.

Toutiao is a recommendation engine product based on data mining developed by Beijing ByteDance Technology Co., Ltd. It recommends information to users and provides services that connect people and information. Created by Zhang Yiming in March 2012, the first version was released in August 2012.

On September 20, 2016, Toutiao announced an investment of 1 billion yuan to subsidize short video creation. Later, it independently hatched the UGC short video platform Huoshan Video?[2]?. In January 2017, Toutiao China’s first batch of eight certified independent musicians settled in Toutiao. On February 2, 2017, it wholly acquired Flipagram, an American short video application.

Based on personalized recommendation engine technology, personalized recommendations are made based on each user's interests, location and other dimensions. The recommended content includes not only news in a narrow sense, but also music, movies, games, shopping, etc. Information.

Reference: Today’s Toutiao-Baidu Encyclopedia