Brilliance went bankrupt and the factory directly "cleared" the car. Will you buy it at a 50% discount?

Brilliance Auto, which was deeply involved in the debt crisis, could not escape the fate of bankruptcy and reorganization.

165438+1On the afternoon of October 20th, the Shenyang Intermediate People's Court ruled that the application for creditors' reorganization of Brilliance Automobile Group Holding Co., Ltd. was accepted, marking the official entry of this automobile enterprise into the bankruptcy reorganization procedure. The civil ruling shows that the assets of Brilliance Group are not enough to pay off all debts, and it has the bankruptcy reasons stipulated in the Enterprise Bankruptcy Law.

At present, Brilliance Group has a debt of over 100 billion yuan. According to the semi-annual bond report of Brilliance Group in 2020, the total liabilities of the Group are13,284.4 billion yuan. After deducting goodwill and intangible assets, the asset-liability ratio is 7 1.4%, which is higher than the industry average. Among them, interest-bearing debt reached 44.578 billion yuan, and short-term interest-bearing debt reached 28.25 billion yuan.

Bankruptcy is a bad thing, but the news of the bankruptcy of Brilliance Group is accompanied by the official announcement of "reorganization". According to the ruling of Shenyang Intermediate People's Court, "At the same time, the group has the value and possibility of saving, and reorganization is necessary and feasible." In this way, bankruptcy turned out to be a good thing.

Because bankruptcy reorganization refers to a legal system that specifically aims at enterprises that may or have bankruptcy reasons but have the hope of maintaining value and regeneration, under the auspices of the court and with the participation of stakeholders, carries out business restructuring and debt adjustment to help debtors get rid of financial difficulties and restore their business ability. Brilliance Group went bankrupt and reorganized. To put it mildly, it got rid of the burden and gained a new life. To put it bluntly, it feels a little "debt evasion".

Give an inappropriate example. If one day, you owe a lot of debts and can't repay the bank loan, you will declare bankruptcy, or you will have nothing and all your debts will be written off. A few years later, Lao Tzu became a hero again. Why should I repay the borrowed money myself? This is an ugly fact. If you don't believe me, the stock surge can explain everything: on that day, the shares of four listed companies under Brilliance all rose sharply, with China, a Hong Kong stock, rising by 8.25%, Shenhua Holdings and Jinbei Automobile trading daily limit, and Chen Xin Electric Power rising by 7.46%.

Rather than bankruptcy, bankruptcy is for better development. Brilliance will create better brilliance for the future through resource reorganization, which means Jinbei, China and Song Hua will be redefined, and some brands may disappear. Simply put, the reorganization after bankruptcy is likely to show new brilliance to the industry, so obviously, this storm is not a bad thing for Brilliance.

It may be a good thing for consumers. The semi-annual report of bonds in 2020 shows that the balance of cash and cash equivalents at the end of Brilliance is 32.677 billion yuan, which is an indisputable fact. Now Brilliance has also begun to dispose of automobile assets. Recently, a media survey found that manufacturers have begun to sell cars directly for Brilliance's own car products, which is different from the way that 4S shops sell cars to manufacturers for resale. These vehicles are provided directly by the manufacturers.

According to a staff member of the sales company, at present, in addition to selling domestic cars, they also sell Song Hua, Jinbei and other models. It is reported that? The price of Chinese V3 is 49,800 yuan, and the automatic transmission has been sold out, only some manual transmission models are available. As a small SUV, Fit? The penetrating Xiangyun wing grille, open-angle headlight design similar to BMW's new 5 Series and suspended roof all make the whole car look very fashionable. At the same time, China V3 chassis adjustment has also received technical support from BMW, so it has won the reputation of "king of curves". Now it's only 49,800 yuan, which is equivalent to a "clearance sale".

China V7 also dropped to 1 1.7 million yuan. Although the decline is not much, Brilliance can't sell at a loss. After all, the core power combination of this car is original BMW, even the engine has a BMW nameplate on it, and BMW engineers are invited to adjust and adapt, so the driving experience is almost comparable to that of a joint venture car. In addition, there are the same standards as BMW, and most suppliers are the same, so they are all famous brands.

Among these models, Huaying Automobile has the highest cost performance. As a high-end domestic MPV model, Huaying 7 currently on sale adopts BMW 2.0T engine, which matches ZF 6AT transmission. The official guide price is 237,700-287,700 yuan, but their current price is only 654,380 yuan+005,000 yuan, which is directly cheaper than half. Even if BMW's 2.0T engine is sold separately, it is almost100000 yuan, right? Moreover, if customers sell more than one car at a time, they can also go directly to the warehouse to see the cars, and it can be cheaper to buy more.

However, even if the car price is cheap enough, many consumers are worried that after-sales service cannot be guaranteed because of the uncertainty of Brilliance's current bankruptcy reorganization. If it were you, would you choose to buy such a car in the face of the really fragrant car price?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.