Color printing and folding design skills of color leaflets.

If you plan to print a leaflet advertisement about your product or service, you may want to read this article printed on a sheet of paper at www.dzysw It will tell you in detail how to design your flyer, how to write your copy, and how to make a DM advertisement that can not only attract public attention but also create good sales performance.

The leaflets mentioned in the following articles are commonly called: leaflets, leaflets, color pages, folding pages, three-fold pages, posters, DM advertisements, advertising boards and advertising leaflets. For the convenience of explanation, leaflets are used uniformly.

First of all, let's talk about the design and production of leaflets. No matter the catering industry (restaurants, hotels, restaurants, snack bars, restaurants, etc. ), beauty salons, hair salons, clothing stores, jewelry stores, Internet cafes, mobile phone stores, optical shops, etc. It is better to print some leaflets and distribute them effectively when opening, which has three advantages: first, to quickly enhance the visibility of the store, second, to attract more new customers, and third, to increase turnover and create good performance. Whether you are a large restaurant or a newly opened beauty salon in the community, you must quickly improve the visibility and influence of the enterprise and let more customers know about you! There should also be some attractive measures in the opening leaflets, such as discounts when opening, in order to attract guests to spend at home by satisfying their greed and cheapness.

How to write leaflets

When planning to print leaflets, many people like to search for samples or open samples of leaflets on the Internet through Baidu. In fact, few samples can be searched on the Internet. If you want to make a good leaflet, you can actually grasp several aspects. First, write a copy according to the planning scheme (the text content of the leaflet advertisement). The content of the text is first of all a title, which can also be said to be a theme. Remember, this does not mean the name of your store. You should have a very attractive theme or title. For example, the headline: Guangzhou is eating all over the city! Subtitle: Xin Xu crayfish is the most picky eater in Guangzhou. The headline is eye-catching and full of suspense, attracting everyone to look at the advertising content carefully. For another example, the advertising leaflet designed by zhangping city Taiyi Advertising Company for the opening of a shoe store in Longyan, Fujian Province is printed with all kinds of eyes, an oval blank is surrounded by all kinds of eyes, and a sentence is written in big letters in the blank: Please look carefully for any defects. The fine print below is explained in detail. 65,438+0,000 leaflets made this newly opened shoe store gain an excellent reputation and sold out shoes in just a few days. Shoe store owners immediately went to Guangzhou to purchase shoes for replenishment less than three days after opening. As a title, there are many ways to write it, such as creating suspense, sensational, gentle and caring. Enterprises should write according to their own actual situation.

Next, let's talk about the content. When sending leaflets to consumers, the eye-catching headlines attracted him, so that he would not throw away the leaflets but read the details with interest. Then the content and words on this advertisement must make consumers who see the leaflet have the desire to enter the store for consumption. Explain your products or services in detail, and use sensational language to make consumers have a strong desire to spend in your store. Then please remember that the text content of your product or service must be concise, and please remember that it is concise rather than complicated. According to many years' experience in designing and printing leaflets by sheet-fed printing network, many bosses will make several mistakes when setting the contents of leaflets. First of all, the content is too simple. Some bosses have a lot to say. There are many attractive products in the shop, but he doesn't know how to express them. Therefore, there is very little written on the leaflet. No matter how much, should we at least introduce the products and services clearly? Look at the officials! Second, the content is too complicated. The boss of this kind of leaflet always has a lot to say, and he is afraid that he can't say it clearly, so it seems that he has said everything in the end and can't say it clearly. Third, Ma Daha, hehe, there are quite a few people of this type. Printing leaflets costs money. Even if you look for sheet-fed printing nets from Guangzhou, they can print leaflets at the cheapest price in China. A4 double-sided color print 3000 sheets of 480 yuan, Zhang Cai, but you should know that what you want to do is your own advertising. As a result, the picture of the product was put up and the introduction was written. Either I misspelled the phone number or I missed the detailed address. After the advertisement went out of the street, the consumer wanted to come to the door but found that where are you, boss? ! In fact, there are quite a few such careless people. Look at the job advertisements in Guangzhou Daily. There are really many companies that have posted job advertisements but forgot to write their contact information ~ Haha.

Leaflet layout

Let's talk about pictures again. A good picture is worth a thousand words! However, when some enterprises design leaflets, they always try their best to put many pictures on them. In fact, not wearing a mask is enough to highlight the key points. What you have to do is to attract your guests to your home through small advertisements in leaflets or highlighting your products or services. There is no focus, only a bunch of words and pictures, so what can be left in the brain after reading it? ! When printing leaflets or coupons, beauty salons and hair salons may wish to put some pictures about the store. For example, your appearance is beautiful and easy for people to remember at a glance, so you can put a photo of the appearance of the store or some photos of the store and the work of beauticians and hairdressers. Thereby deepening the impression of consumers.

Key points of leaflet design and printing:

Opening leaflets should highlight the festive atmosphere of opening and use some preferential measures to effectively attract guests to visit.

School leaflets and enrollment brochures, such as kindergarten enrollment brochures, school enrollment brochures and family education brochures, should be careful not to be too flashy. Kindergarten enrollment leaflets should have the feeling of childlike innocence. At the same time, please note that the leaflets are for parents. Therefore, in addition to the introduction and teaching instructions of the park, parents must have a sense of security and identity.

Design appreciation of hotel flyers, hotel flyers and hotel opening flyers Welcome to the sheet-fed printing website.

The design appreciation of photo studio leaflets, photo studio leaflets, wedding photo studio leaflets, photo studio opening leaflets and the latest photo studio leaflets should grasp the season and theme of the event. The paper used in leaflets must be high-grade, and different papers should be matched with different advertising themes to attract new people. The design must be colorful and the text need not be highlighted.

Cake leaflets, moon cake leaflets design, catering leaflets, beverage leaflets, moon cake leaflets and catering leaflets should highlight the characteristics of products. For example, cakes and moon cakes must be photographed by professional photographers in the studio. Show attractive colors of products. The design doesn't need too many words. Focus only on products. Diners may wish to put more exquisite dishes to attract diners. It is also important for the catering industry to tell stories, such as how the origin of a dish is finely processed and what materials are used for cooking. These stories can not only capture the curiosity of diners, but also become a good story passed down from mouth to mouth after a meal, which has won the restaurant a reputation.

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Flyer design works, flyer design appreciation, flyer design appreciation, Korean flyer design appreciation.

How to write the leaflet? A detailed description of the model flyer can be found here: www.dzysw

Due to the large delivery volume of supermarket advertising leaflets and supermarket leaflets, it is usually recommended to use105g coated paper for paper, and the cost can be reduced by using thin paper. Promotional leaflets in supermarkets should be printed and distributed frequently, and the price should be highlighted in the leaflets to attract consumers.