The corporate culture of Hainan Airlines Co., Ltd.

Hainan Airlines pursues the corporate management philosophy of "integrity, performance, and innovation" and creates a cutting-edge airline with a corporate culture that combines Chinese and Western culture with the essence of traditional Chinese culture internally and the integration of advanced Western science and technology externally. . Hainan Airlines adheres to the "Oriental Hospitality" and advocates the service concept of "Customer First". Starting from meeting the deep-seated needs of customers, creating a new flight experience, changing passenger expectations, and determined to become a world-class aviation enterprise and world-class aviation brand for the Chinese nation. Guided by the strategy of building a powerful civil aviation country, we will accelerate our international layout and strive to build an airline that ranks among the top in the world in terms of scale and operational capabilities. Guided by the strategy of building a powerful civil aviation country, we will accelerate our international layout and strive to build an outstanding airline that ranks among the top in the world in terms of scale and operational capabilities.

A model of the world's outstanding aviation brand and global service brand based on the East; an advocate and practitioner of the emotion-based lifestyle in Eastern culture, committed to letting the world experience the Chinese lifestyle and social style of happiness and beauty. The group thrives on harmony; perseverance is the criterion for diligence;

Eating carefully is the medicine for health; forgiveness is the purpose of criticism;

Charity is the virtue for elders and children; Diligence is the starting point for learning;

Sincerity is the foundation for treating others; humility is the basis for dealing with others;

Be prepared for everything and do not work hard; and prudence is the foundation for dealing with things. Accumulate virtue and have a good heart; be dedicated to work and be sincere.

Integrate into the role and integrate into the team; firmly vow and have high aspirations.

If you win morally, don’t be conceited; if you suffer some losses, don’t be resentful.

When it comes to learning, respect teachers; don’t praise your abilities, but be diligent and diligent.

Eliminate laziness and stop extravagant desires; cultivate concentration and eliminate selfish evils.

Abandon evil friends and be indifferent; endure humiliation and uphold the truth. Do something for society, do something for others.

To be sincere, to be kind, to be refined, to be beautiful.

Public recognition, public participation, public achievement, and public sharing.

Integrity, performance and innovation. Convenience - By improving the quality of flight operations, including improving service facilities and optimizing service processes, we ensure that passengers feel convenient and fast throughout the entire process from ticket purchase to boarding.

Warmth - Pay attention to the needs of passengers, create a warm service environment like home, and a family-like service team to make passengers feel comfortable and happy during the trip.

Beyond - While inheriting existing high-quality services, we will continue to improve service quality and passenger satisfaction through service innovation, process transformation and product development, making HNA/Grand China the first choice for passengers. Thousands of Miles of Sky

Strangers meet in the clouds due to different destinations

This is fate in itself, and even more a miracle

The sky should not just be us in a hurry. The journey we have passed can also become the memory of our happy journey

Hainan Airlines

Cherish the fate of every encounter

Pay attention to every detail and pay attention to every minute

Let the service be meticulous and exceed your expectations

Become a beautiful memory that each other cherishes SMILE service spirit:

Safety & Punctuality, taking safe flights and punctual operations as the first principles of aviation services

Oriental Elegance (Manners& Elegance), using oriental hospitality to make friends from all over the world, tolerating different cultures and showing a beautiful China Image

Innovation& Passion, pursuing the "beauty of service" with innovative spirit, and creating the most beautiful flight experience with full enthusiasm

Teamwork (Leadership& Teamwork), forged by team strength Five-star quality, using the spirit of collaboration to present perfect flight

Equality & Love, treating everyone with equality and caring for special groups with benevolence