The development history of Sony Ericsson mobile phones

Sony Ericsson Mobile Communications International AB (English: Sony Ericsson Mobile munications International AB), commonly known as Sony Ericsson, is commonly known as Sony Ericsson or SE.

Sony Ericsson achieved success after combining a few different cultures, and was hailed as one of the most successful companies in the business community.

The current CEO is Hideki Komiyama.

Initially, Ericsson ranked third in the global mobile phone market share, and its marketing in the Chinese region was extremely successful using Hong Kong artist Andy Lau and Taiwanese-Japanese artist Takeshi Kaneshiro as spokespersons. However, later , Ericsson's communications department suffered huge losses due to errors in marketing strategies, causing the world's third largest to lose its place. Sony (Sony) entered the GSM market late, and although it was a hot seller after its launch, it still could not gain an absolute advantage.

In 2001, Sony of Eastern Culture and Ericsson of Western Culture reached a mutual understanding, and their respective mobile phone communication departments independently established a 50-share joint venture to establish Sony Ericsson (Sony Ericsson), headquartered in London, UK.

Technical specifications are led by Ericsson, while mobile phone design and marketing are led by Sony.

At the beginning of the company's establishment, the business was bleak, with high losses for two consecutive years, which once made Ericsson think about quitting. It was not until the launch of the T610, an upright mobile phone that was influential in the history of mobile phones, that in October 2003 Turned losses into profits for the first time.

The company also took this as a starting point and launched new mobile phones such as S700i, K700i, Z800i, and P900i.

And use a small but sophisticated marketing strategy to differentiate from competitors' "machine tactics".

Due to the success of the exquisite strategy, Sony Ericsson began to use the Sony Walkman brand for its music mobile phones in the second quarter of 2005. Since the first Walkman dual-brand mobile phone W800i was launched in August 2005, it has successfully concluded Electronics and entertainment business resources of Sony Group.

Consolidating the company's presence in developed markets, Sony Ericsson has also expanded its product range to attack developing markets such as China and India with lower-priced mobile phones.

Marketing strategy

Refined route

The initial marketing strategy mainly uses the marketing method of focusing on the essence rather than the bulk to establish credibility and recognition in the market, and gain In the past two years (2005-2006) after it was confirmed, more levels of mobile phones were launched in an attempt to gain greater market share and gain greater returns. Now Sony Ericsson has become a popular choice among teenagers in Hong Kong and Taiwan. Mobile phone brand.

Dual brand combination

Walkman: W800i, W550i, W600i, W900i, W300i, W810i, W700i, W850i, W200i, W610i, W880i, W660i, W580i, W910i, W890i, W380i , W350i, W760i, W980i, W902, W595

Cyber-shot: K800i, K550i, K810i, K770i, K850i, C702, C902, C905

Phone type

Series Features

C Cyber-Shot mobile phone with rich and professional camera functions

D Exclusive phone series of T-Mobile (Deutsche Telekom) mobile network

F Vodafone/Fun incomplete Vodafone network phone; gaming-focused phone

G Generation WebSymbian UIQ system touch screen series smartphones

J Junior low-end entry phone

K Kamera is an incomplete or not Cyber-Shot straight phone, with digital lens

M Messaging-focused smartphone, without digital lens

P PDA uses Symbian UIQ system smartphone

R Radio function, looks like a radio/Mobile phone has built-in AM, FM radio

S Swivel, Slide, Snap-Shot stylish slider or switch Take photos with your phone

T Tala straight phone, the first series launched

V Vodafone exclusive phone

W Walkman has rich music functions Mobile music phone

Corporate slogan: Yours to Create

Sony Ericsson mobile phone collection

: //tech.sina/mobile/manu/8. It contains an introduction to all Sony Ericsson mobile phones.

There is a detailed introduction about Sony Ericsson in Baidu Encyclopedia: //baike.baidu/view/21248.

However, the page is lengthy and it is suspected of advertising by the company.

Sony Ericsson's homepage

://sonyericsson/cws/home?cc=amp;lc=zh