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What campaigns have supported domestic products in Chinese history?
“Chinese people want to use Chinese products!” This was once one of the most eye-catching slogans in the domestic products movement in the early 20th century. This movement attached the concept of “nation-state” to “domestic products”, thus It connects the issues of consumption and nationalism, forming a unique place in China's nascent consumer culture. It is embedded in people's emotional structure with a tragedy similar to trauma, and is active on this land. Nationalism has always occupied an important position in Chinese consumer culture, and what we need to ask is why consumption that seems to belong to the realm of personal freedom rises to become a national or national issue, and why issues that clearly belong to the political realm are so obsessed with the economic realm In search of power, how nationalism and consumerism turn commodities into sites where concepts of nationhood are articulated, institutionalized, and practiced. Only by clarifying these questions can we better understand similar things happening now.
We must place consumer culture in a historical context to answer these questions. The influence of the domestic product movement in the 20th century and the characteristics of the construction process of early consumer culture are the key. Karl Gerth (Karl Gerth) in his book " "Made in China: Consumer Culture and the Creation of the Nation-State" analyzes the domestic products movement and gives the reasons for the combination of consumerism and nationalism in the formation of modern China. It proves with facts that modern China was not "imagined" - it was real. Literally made in China.
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