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How to do PPT in the investment promotion handbook?
Merchant manuals are mainly divided into traditional printed version and PPT electronic version. Due to the traditional viewing habits and strong sense of substitution on the spot, the paper version of the investment promotion manual is still valid.
However, in an era of mobile internet, the timeliness and dissemination of PPT investment promotion manual can make investment promotion faster.
Three elements of PPT investment manual
1 profitability:
All business activities are profit-oriented. The success or failure of a commercial project is ultimately decided by consumers. Reflecting why consumers pay for products or services is the most fundamental value of the investment promotion manual.
2 sense of security:
The merchant joining handbook is for those who are ready to do the same thing as you. It needs to be designed from the perspective of common interests, so that franchisees feel that they are in the same boat with the enterprise, establish credibility and feel safe.
3 illustrations:
From copywriting to design, it must have an impact. Let the copywriting help the brand tell the story of investment promotion, and let the design have the effect of "green with red".
Eight parts of PPT investment manual
1 Market opportunity:? Whether the products can be sold and whether there are enough consumers are the most concerned issues for franchisees. Analyze the market capacity and development trend, and let franchisees see Qian Jing.
2 enterprise introduction:
Where does the enterprise come from and where does it develop?
3 product introduction:
The unique selling point magnifies the value created by products or services for consumers.
4 Joining advantages:
I believe that every brand has many advantages, so we should sort out and summarize and systematically list the persuasive N advantages.
5 Connecting bracket:
In this part, franchisees are most concerned about marketing support and merchant services. The reason why franchisees ask you to join them is because they lean against big trees to enjoy the cool. A mature and complete commercial operation system can make franchisees feel at ease.
6 connection conditions:
Who can join? What are the conditions for joining the company?
7 Return on investment:
Here, we should not only let franchisees have a clear understanding of joining this project, but also let franchisees know how much they should invest, how long they can return to their capital and how much they can earn. It is also necessary to analyze financial data to make franchisees full of confidence in the project.
8 connection process:
Solve the problem of how to join.
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