Promotion scheme of beauty salon celebration

1. Purpose: Take the fifth anniversary of the beauty salon as an opportunity to give back to old customers, attract new customers, increase the recommendation of old customers, improve the recommendation enthusiasm of new customers, create a festive atmosphere, cause a sensation on the day of the lucky draw and improve the publicity quality of the store.

Prize setting:

Grand prize: 29,800 yuan xx card.

First prize: 19800 yuan xx year card for studying in the United States.

Second prize: 5 Supaqi electric cars.

Third prize: 500 yuan, a cash card. (The down payment for technical projects can be 1000 yuan in cash, which needs to be paid off on the spot). 10

Publicity channel:

1, telemarketing informs old customers.

TV advertisements attract new customers.

3, body advertising and dubbing for street propaganda.

4. Hang vertical banners in front of shops and main streets.

5. Place a rainbow door at the door.

Second, the propaganda words:

The fifth anniversary celebration of xx beauty cosmetics, three stores celebrate together, give back to old customers, make new friends, surprise draw, electric car, electric heating fan, prizes plus prizes, beautiful xx, and great value surprises are waiting for you. Xx beauty, draw the beauty of angels with intelligent hands, and write happy music with grateful heart! Xx beauty salon, convey confidence and spread beauty!

Operating principles: old customers are recommended to recharge, new customers are charged an appointment fee, personal activity orders are recommended, and lottery is recommended.

Recommended way: xx beauty card

Distribution cycle: 7 working days from the time of card collection.

Stored value plan:

Store value 1000 yuan to send a 4-point diamond ring or pendant 880 yuan.

An 8-cent diamond ring or pendant with a stored value of 2000 yuan +0800 yuan.

Shop 3000 yuan to send 12 cent diamond ring or pendant 2800 yuan.

Shop 5000 yuan to send 14 cent diamond ring or pendant 4800 yuan.

Stored value 10000 yuan to send 18 cents diamond ring or pendant 8800 yuan.

Three. Operation mode: send messages to old customers, make phone calls, fill in lottery tickets, and mainly push the technical project Butterfly Change Card. Old customers use it for themselves or give it to friends. 880 yuan diamond ring 1 piece can be obtained at one time (the back of the butterfly card is the project introduction, and the space behind it is used to stamp a project), and the second consumption (including friends' consumption) can participate in the diamond growth plan, and so on, and the consumption is 65438+.

1. Old customers fill in a lottery ticket (high consumption level). Old customers talk about charming investment plans; That is, the stored value is 1 000 yuan, and a diamond ring worth 40 cents is given to 880 yuan.

2. Fill in the form when the consumption of new customers exceeds 1000 (if there are many guests, you can increase the consumption appropriately and issue lottery tickets).

3. New and old customers can fill in another xx beauty card with a stored value of more than 1000 yuan, which needs to be paid in full.

4.xx Qingcheng Card successfully recovered 5 free cards, 1 lottery ticket and 1 diamond ring, with 4 points.

5. The more stored value, the more xx beauty cards are issued (stored value upgrade 1000 or above), and the more chances of winning the lottery. During the activity, China Kemeike paid more than 500 yuan for the science and technology project, and the 500 yuan deposit was 1000 yuan.

6. Small lottery in the store: 1, small gift. (Customers with average spending power) 2. "xx Allure Card (a customer with strong spending power).

7.xx Qingcheng Card holders will receive a value of 198 yuan when they pay for an appointment in 300 yuan; Zisha Pot and a free card for 12 months in 360 yuan, and participate in the in-store lucky draw once.

Remarks: Make two identical lottery boxes, put them in different rooms, and draw lottery according to customers' spending power. High-end consumer customers mainly draw xx Allure Card.

Fourth, the lottery type: a small lottery for in-store consumption, and a big lottery at the end of the event.

Small lottery: customers who have no spending power draw prizes for several years on the spot. When a customer with spending power draws five xx Allure Cards, he tells the customer that as long as the xx Allure Cards are given to five friends, when all five friends return to the store to register, they can give a diamond ring or other high-grade gifts worth XXX.

Big draw: a big draw will be held in the hotel. After the lottery, communicate with the intended customers on the spot. The guest who won the grand prize came to the store to receive the prize the next day. Staggered time, after-sales teachers receive one by one.

Xx Allure Card Lottery:

Making xx Allure Card: The front of the card is mainly the image of a beauty salon, which is divided into front card and back card. Write the services included in the card on the back and make a friendship link on the front (that is, write the name and phone number of the recommender on the front and back cards).

Rules for the use of xx Allure Card:

1, xx whole card value:

You can get one purple clay pot with this card (value 198 yuan). With this card, you can get a free consumption card in 360 yuan in February 65438.

With this card, you can enjoy an expert facial contour diagnosis (after-sales interview to find the demand), and with this card, you can participate in the in-store lucky draw for the tenth anniversary of the summit.

2, xx city card sign-in:

When customers arrive with xx beauty cards, grasp two points:

1, collect the reservation fee 1, pay the 300 yuan reservation fee, and return it after 12 months.

2.xx Allure Card customers participate in the lucky draw (xx Allure Card drawing).

2. According to the customer's personal situation, the xx Allure Card will be converted into a stored value diamond ring.

Remarks: All xx beauty card customers are accounted for separately, and the customers are informed that the gifts will be distributed immediately, and will be returned after paying a deposit of 12 months.

Focus of activities:

1. When new and old customers come to the store, they are all induced by gift diamonds and lucky draw opportunities, prompting them to store value.

2.xx Qingcheng Card customers are guided by the teapot and small lottery in the store, telling customers that they can draw a diamond ring as a temptation to make an appointment for payment.

3. Individual customers come to the store to introduce the benefits of xx beauty card and promote the stored value of the card.

There are two lottery boxes in the store, one is xx Allure Card and the other is souvenir. You can take part in the lucky draw when you arrive at the store.

Post setting: captain, vice captain, combat soldier, bee cashier, gift distributor.