Opening event planning plan

In order to ensure that things or work are carried out with high quality and high level, we need to start the plan formulation work in advance. The plan is a written plan, which is the details, steps, etc. of specific action implementation methods. So have you understood the plan? The following are 4 opening event planning plans that I have carefully compiled. They are for reference only. Let’s take a look. Opening Event Planning Plan Part 1

1. Foreword

As the saying goes, "Without investigation, there is no right to speak." This plan was written based on my superficial understanding of a spa and fitness club. It goes against the basic rules of planning. However, as a simulation plan for interviews, it can also fully test whether a professional planner has mastered basic planning theories and ideas. I would also like to sincerely thank you for taking the time to read my design plan despite your busy schedule. I hope that after being lucky enough to become a member of the company, I will present my best work based on a full investigation of your company and industry. .

2. The theme of the opening celebration: building a five-star health club.

As the name suggests, a good theme itself is a good advertisement, which plays a decisive role in the success of this event. The ideal theme naming effect is to allow consumers to fully experience a value concept advocated by the company from the theme (a certain brand advocates a refined life and leisure style that returns to the essence of nature), thereby generating a feeling of conviction and admiration , that is, to achieve the justifiable effect. "Build a five-star health club." This theme can not only fully reflect the company's strength from the side, but also fully reflect the value orientation of consumers and friends. For this reason, the author believes that this theme just meets the requirements of this event.

3. Expected goals of planning

The purpose of carefully planning the opening celebration activities is to quickly convey the news of the opening of a spa and fitness club and enhance the social reputation and reputation of a spa and fitness club. The appeal of serving the entertainment industry reflects the industry's leading position and reflects the theme of our opening: "Creating a five-star health club." The traditional opening celebration promotion model has formed a fixed model and gradually flowed into programming. The three sets of promotional methods such as discounts and rebates are difficult to effectively attract target customers. Often businesses invest a lot of manpower, material and financial resources, but consumers simply do not buy them, and the ideal advertising effect cannot be achieved at all. If this opening celebration promotion wants to achieve a sensational and super popular effect, it must boldly adopt a new opening scene atmosphere creation and a unique integrated marketing model to guide the latest wave of marketing in Shunde's service and entertainment industry.

The expected goals of the event are as follows:

1. Make the information about the opening event of a spa and fitness club widely disseminated, so that more target consumer groups can participate in this event .

2. Deepen the impression of a certain spa and fitness club in the minds of target consumers.

3. Whether it is the early planning or the later execution, we strive to achieve an unprecedented sensational effect.

4. Create a situation among peers where everyone comes from behind and become a dark horse among peers.

5. Enhance the self-confidence of internal employees.

IV. Preparatory work for the event

(1) Pre-opening advertising

In order to inform the general public of the joyful news of the opening of a spa and fitness club, take advantage of the This is an opportunity to spread the culture of a certain spa and fitness club and lay a good foundation for the new store to be an instant success.

1. "Pearl River Business Daily" or "Shunde Daily" (depending on the actual situation)

Publish content: a. Information about the opening of a spa and fitness club. b. Information about activities on the opening day.

c. Information about the corporate culture of a spa and fitness club. d. Information on how to participate in the opening lottery and gift distribution

Function: Publish congratulatory advertisements, create an atmosphere of opening celebrations, and play a leading role in passenger flow and public attention during the opening period.

Release specifications: Version 1/6

Release date: Monday, May 25, Saturday, May 30, xx

Release media: "Pearl River" Business Daily》

2. Delivery of exquisite picture albums (5,000 copies) and opening souvenirs (a professional yoga mat for VIP customers, etc.)

Release content: a. New store layout features, b. , Corporate culture promotion c, Special service promotion

Function: With the opening opportunity, design a unified vi for brand communication.

Necessary information for opening a certain spa and fitness club. VIP customers will definitely be the company’s main source of business. Such customers must be protected and locked in the form of a club or the issuance of VIP cards. The source of customers must provide the basis for the continuous flow of customers. Therefore, it is necessary to have an overall publicity plan and systematically disseminate corporate culture. In this regard, it is best to select a beautiful picture album and issue it during the opening period. The atmosphere will be just right and not artificial.

Distribution method: put in the opening ceremony gift bag, one copy for each guest;

3. Outdoor advertising release in the city

Release content: a. There is information about the opening of a certain spa and fitness club. b. An image that can accurately express the corporate purpose of a spa and fitness club.

Function: Use lifelike advertising images to announce the festive atmosphere of the opening of a spa and fitness club to the public and carry out brand communication. The advertisement highlights the momentum of a spa and fitness club and the demeanor of an "industry leader". Outdoor street sign advertising must be in the central square of the city or on the main section of the national highway. It cannot be stingy. Big advertising and boldness are the primary considerations.

Release date: May 20, xx - May 25, xx

4. Issuance of color leaflets and newspaper clips

Release content : a. New store decoration b. Layout characteristics c. Service characteristics d. Relevant preferential policies for membership during the opening period e. Relevant methods for participating in the opening lottery (the prizes can be an appropriate discount on the membership fee, and the special prize can be exempted from the membership fee for one year to facilitate participation)

Function: The publication of the newspaper has a wide coverage and a clear target customer group. If there is a gimmick, it will definitely attract the attention of the public and they will be willing to participate in the activities held at the opening of the new store, thus achieving the publicity effect.

Entrained media: "Pearl River Business News"

Published quantity: 50,000 copies

Published date: May 20, xx - June xx 25th

5. Shunde or Foshan TV station coal mass launch (appropriate launch only one week before opening, after all, the cost of TV advertising is high but the effect may not be very gratifying)

Published content: a. Information about the opening of a certain spa and fitness club; b. Discount methods for membership within one week of opening

Function: TV advertising has the characteristics of disseminating information quickly and covering a wide area. In order to fully create the industry on the occasion of the opening To create a sensational atmosphere, it is necessary to play multiple times one night a week before the opening. After opening, you will decide whether this advertisement is necessary based on the situation.

(2) The focus of advertising in the later period of opening

The advertising operation strategy after opening cannot be the same as that of creating a vigorous atmosphere before opening. At this time, more attention should be paid to concentrated and effective advertising. Resources are used on key target consumers. Carry out more public relations activities in places where target consumers are concentrated.

For example, in Plan 1, in the Bell Tower Park of the City Design Center, some dancing enthusiasts spontaneously gather here every night, and major businesses often hold promotional activities here, making it the most popular area in Shunde. , if the club’s resources can be reasonably utilized at the appropriate time to carry out some activities here, the publicity effect will be twice the result with half the effort.

How to operate: The club will send some instructors to teach some basic fitness moves to the public for free. Interested members can also be organized to perform here for a short period of time.

Function: As a public welfare public relations activity, it can make full use of people's interest in fitness and make them consciously participate in the activity, which will help improve the visibility and reputation of a spa fitness club. (The key is low operating costs, and if done well, you will get twice the result with half the effort)

5. Event settings on the opening day

1. Ribbon-cutting ceremony

(Basic content: Lion dance - leadership speech - ribbon cutting - various professional performances such as aerobics and gymnastics - lucky draw for participants - banquet for some VIPs (conducted at the same time as the lucky draw))

Celebration program:

The opening ceremony is initially scheduled to be held at 11 a.m. on June 1, 2019 at a spa and fitness club square. (If the company does not have a suitable venue, it can rent other squares or hotels)

——9:30 The music at the venue is loud, the flags are fluttering, the welcome, military band, lion dance team, etiquette ladies are in place, and the staff are ready The work is ready;

(Explanation: The lion is the strongest of all beasts, and the army is the support of the people. Both are also symbols of strength and momentum. A certain spa and fitness club must not only become a leading enterprise in Shunde, It will also become a nationally renowned brand in the near future. Therefore, it should appear in front of the public with a grand and domineering image no matter when and where)

——10:10 Company leaders and guests arrived one after another. Entering the venue, the etiquette lady will sign in for the guests, wear flowers, and guide the guests to sit down. The etiquette lady will wait at the entrance to make preparations for leading the guests;

——10:55 Celebration Master of Ceremonies (Invite Shunde TV Station The host serves as the host) and announces that the celebration is about to begin. Leaders and guests are asked to take their seats, and all personnel participating in the celebration are asked to take their seats;

——11:00 The celebration officially begins, and the master of ceremonies recites the opening remarks of the ceremony;

——The master of ceremonies read out the list of main guests attending the celebration;

——The master of ceremonies announced: The opening ceremony of a certain spa and fitness club has begun! (Golden drums beat together for 10 seconds);

——The celebration master invites the military band to play a piece of music;

——The celebration master invites the dragon dance team to perform;

　——The celebration master invites the lion dance team to perform;

——The celebration master announces: Please speak; (company leader);

——The celebration master announces: Please speak; ( VIP);

——The master of ceremonies of the celebration presides over the ribbon-cutting ceremony, and the hostess leads the company leaders and guests to their seats;

——The master of ceremonies invites the leader of a spa and fitness club to preside over the cutting ceremony.

——The leader of a certain spa and fitness club announced: A certain spa and fitness club has opened! (Leaders and guests cut the ribbon!)

——At the moment of cutting the ribbon, the music was loud, fireworks filled the sky, dragons and lions danced, and the celebration reached a climax;

——A variety of colorful performances such as , aerobics or Latin dance, etc.

——The celebration master announced: All distinguished guests are invited to a banquet!

——On-site lottery activities for other attendees (winners can get a discount on their entry fee, which is actually a final touch)

------In the singing, the emcee Conclusion,

——The celebration is over.

2. Celebration atmosphere layout

(1) Atmosphere layout on the main road section where the club is located

1. With 8 straight-lift balloons.

2. Plant knife flags along the main road section where the club is located (after obtaining approval from relevant government departments) to create a festive atmosphere connecting the two points;

(2) Atmosphere layout of the venue

1. The venue is equipped with 8 straight-lift balloons;

2. The celebration themed slogan "Opening Ceremony of a Spa and Fitness Club" is hung above the front door of the main venue; a 1.5-meter diameter hanging directly above the door Semi-circular flower balls to embellish the atmosphere of the venue;

3. Place congratulatory flower baskets on the left and right sides of the entrance, 8 on each side;

4. Hang flags at appropriate venues to Add a strong festive atmosphere;

5. Place 10 pillar flower stands in front of the ribbon-cutting venue in advance to prepare guests to cut the ribbon and beautify the venue;

6. Leave 5 pedestals in front of the ribbon-cutting flower stands meters of open space, prepare for the lion dance team and military band to perform before the meeting and at the end of the climax of the celebration;

7. Arrange a few rows of seats neatly in front of the open space and prepare to invite distinguished guests to take their seats;

8. A large welcome sign is placed on the left side of the gate, which reads "Warmly welcome all leaders and guests to come to a spa and fitness club for guidance!" A large congratulations sign is placed along the entrance road of the underground parking lot, which reads "Warmly congratulate the opening of a spa and fitness club. "Express a warm welcome to the guests;

9. Next to the welcome sign is a sign-in table covered with red cloth and decorated with flowers, ready for the etiquette lady to accept the guests' sign-ins and wear flowers for the guests.

(3) Slogans for this event

1. Warmly celebrate the opening of a spa and fitness club!

2. Warmly welcome leaders, guests and friends at all levels to visit and give guidance!

3. Create a five-star noble, comfortable and healthy club

6. Cost budget and system (omitted) Opening event planning plan 2

1. Image preparation

Appearance and grooming, 30 minutes to prepare, three seconds to impress, and three minutes to express (concisely and to the point). Act like an expert.

2. Mental preparation

Be fully mentally prepared, fight, and overcome difficulties. Don’t go without sales for a few days, and your face will not be sunny. People who want to give money will When you come in, you will feel like you have encountered bad luck, and you will leave immediately. At any time and at any time, be high-spirited and passionate as if you are facing a battle, affecting everyone around you. Do it cheerfully, cheerfully, and joyfully. In other words, you must let your soul keep up with it and enjoy it at all times. Cheerfulness is like a magnet, which will invisibly retain wealth.

3. Preparation of in-store facilities - Create a warm environment for beauty and skin care care.

It is warm, innovative and has complete hardware - air conditioning in summer and heating in winter. This is the most basic facility. Although the majong is small, it must be fully equipped with all the necessary equipment and customers can protect the cupboard.

Display cabinets, high-end products are mainly of the same series. The first thing customers see is the high-end products. Low- and mid-price products are placed slightly lower. The highest part of the display bar can show your graduation. Certificates, photos, posters, certificates of honor. The products must be listed completely, so that people will have the desire to buy at a glance. The cosmetics should be placed uniformly, and some green and fashionable decorations should be placed. For example, a white lily can be placed next to the elegant and beautiful white box of Ruihen, which reflects the The elegance and nobility of this set of products also reflect the purity and safety of the products. In summer, you can put some cucumbers on the vines, which are green and green, showing an environmentally friendly and natural look. The bed linens are all bed covers, sheets, and towels with the company's logo (ordered from Fourth Sister), reflecting professionalism. At least two sets, replaced once a week!

Various printed leaflets for beauty projects in beauty salons, including green beauty products. Let every customer read the promotional materials in their free time before entering the treatment, and give the read promotional materials to the customer before leaving for Perfect Beauty. The beautician's verbal product recommendations leave an auditory impression on the customer, and the promotional materials the customer takes back visually deepen this impression.

In addition, posters for relevant products of beauty salons should be hung (pasted) in conspicuous places in the beauty salon. Certificates of relevant product quality inspections, corporate honorary medals, etc. can build customers’ confidence in beauty, especially from national authoritative institutions. The issued certificate will play a big role in attracting customers and selling products.

Relevant information can be downloaded and printed from the company website - the R&D institution webpage.

IV. Preparation of items in the store

Special products for product demonstration: cleansing cream, facial cleanser, water, milk, essence, cream, BB cream, oxygen mask, eyebrow razor , eyebrow clips, eyebrow scissors, physiological saline, cotton wool, alcohol, plastic wrap, film guide bowl, mirror, cotton pads, etc.

5. Preparation of professional knowledge

This is the most important point in all preparations before opening! Without this item, there is nothing, and there is no way to make money. Whether the cleansing steps are rigorous and fluent to impress people, whether the massage techniques are comfortable and make people linger, whether the skin diagnosis is accurate, and you must not prescribe the wrong medicine, otherwise it will harm others and yourself, and you will be unable to deal with it. If you don't have the ability to practice as quickly as possible, it's useless to be impatient. Practice will make perfect.

6. Carefully plan to lay the foundation for good activities

Based on one to two months of trial operation, issue a large number of experience card items to allow acquaintances and friends to experience the product. The main focus is on selling goods, which is a process of raising fish and paving the way for valuable gifts for the event. If you want to do this project after experiencing eye fire therapy, the fee is 15 yuan per time. To experience the spa skin irrigation, the fee is 20 yuan per time. This will lay a good foundation for the activities and gifts. Make referrals to customers during the trial operation and see result.

The grand opening will be held 2 months later. The theme is mainly festive. Posters with gifts and gifts will be posted 3 days in advance. Sales will not be sold before the time.

Predict the number of people coming to the store in advance, and call them one by one to make an appointment. On the same day, I would like to encourage everyone who has carried out pre-war mobilization, give encouragement to those who place orders, express gratitude to the dealers who come, and report on the situation of customers in the store. It has been determined how many customers will be present that day and what kind of situation they will have.

Personnel division of labor:

Order issuing staff (enthusiastic, confident), reception staff (store manager): familiar with customer situations, good transfer (demonstration staff), product demonstration staff (Senior store manager, dealer), order pressing personnel (dealers with certain sales experience): They are familiar with the day's activity plan, are good at shaping the value of accessories, and have certain experience in placing orders.

Coordinate with language and personnel, introduce the situation, and achieve sales goals. Generally, in counties, there are not many customers in the morning and results are produced in the afternoon, while in towns and cities, there are more people in the morning and fewer people in the afternoon but there is a certain quality. Strive to maximize the distribution of products to customers. If the customer does not get an order from the dealer, if you are familiar with her, you must hold her and don't let her go. Pretend to plead with the dealer and ask for more items to be delivered to achieve the pressure. single purpose. Cooperate well, stay close to you at all times, understand the psychology and trends of customers, and be optimistic about the dealer's eyes.

7. Summary of activities

At the end of the day, summarize the situation of the day. Did I gain a lot of new customers and the sales were not high? Still sales are high but customers are few. The gratifying thing is the number of customers. Before opening half a year, you must check the customers, not the money. Customers are extended wealth. If a customer has a demand for a certain product but does not purchase it, be sure to write it down and continue to provide follow-up introduction and service. Which customer is equipped with weekly care or not with daily care? We will give you a trial of the product and follow up on the results after use. Opening Event Planning Plan Part 3

1. Purpose of the event

Organize enrollment and opening discount activities in communities and parks around the dance training room, with the fastest speed and greatest influence Student investment.

2. Activity theme

"Dancing out of my life" - XX Dance is opening

3. Activity time

20xx April 22

IV. Event location

Haicang Park

V. Participants

Potential dance customers, people around the community Children (number to be determined)

6. Activity agenda

Activity flow chart

Time and item content remarks

　16:00-16: 05 Opening dance jazz dance performance for 5 people

16:05-16:15 The host introduces the main business of XX dance

16:15-16:30 Interactive game 1 balloon clip Competition

　16:30-16:35 Dance performance and ballet for 5 people

　16:35-16:50 Prize Q&A based on the scene

　16:50- 16:55 The host introduces the teachers of the dance troupe

16:55-17:10 The teacher performs a solo dance amp; the group dance invites the children to dance

17:10-17: 25 interactive games 2 jigsaw puzzles

　17:25-17:30 Dance performance Chinese dance performance for 3-5 people

　17:30-17:35 Dance performance Latin dance performance for 2 people Opening Event Planning Plan Part 4

1. Event Time

October 30, 20xx

2. Event Location

KTV

3. Activity Form

Interior decoration ribbon-cutting ceremony, performing arts program, military music, gongs and drums, dancing, gift giving and distribution of leaflets

4. Basic operating specifications

The specific arrangements are:

8:30--10:00 On-site decoration and etiquette reception

10:00--10:35 Ribbon-cutting ceremony

10 :35--11:30 Performing Arts Program

5. Anticipated goals of the event

1. On the occasion of the new year of KTV opening, through the decoration inside and outside the KTV, the opening ribbon-cutting, and the lively performance of the military band , spread the good news of the opening and expand its popularity.

2. Deepen close communication with consumers and enhance KTV’s external affinity.

3. Using the opening event as a carrier, each consumer can see the company's superior environment more clearly, understand the company's high-level management taste, and have an immersive feeling.

4. Use the opening celebration activities to let consumers understand KTV’s business taste, philosophy and culture, establish its unique brand image, and lay a good foundation for KTV to win favorable competition in the service industry in the future.

Part 2: Preparatory work

1. Invitation of personnel

1. Invitation of performers

Gongs and drums in bright national costumes The lion dance team performed various drumming, double lion sucking beads, double lion blessings and other wonderful performances to add glory to the opening, exaggerating the festive atmosphere and attracting more passers-by to stop and watch.

2. Six etiquette ladies, wearing uniform red cheongsam and ribbons. Responsible for helping guests sign in and guiding guests into the venue.

3. 10 security personnel, responsible for security and instructing the movement and parking of vehicles.

4. 10 cleaning staff, responsible for on-site cleaning and sanitation work.

5. Host invitation

Hire professional stage show hosts who are good at mobilizing the atmosphere of the scene. They can actively participate in activities with the audience and repeatedly promote the company's image. Tang is in charge of contact.

6. Invite journalists from the media related to the food column (your organization will formulate an invitation plan and contact you yourself).

7. Invitation from leaders of relevant functional departments and government leaders (please make an invitation plan for your organization and contact them yourself).

2. Ribbon-cutting site layout:

Detailed description of site layout:

In-store decoration: For details, please refer to the "In-store Decoration Rendering" provided by Yitang Culture or Specific matters shall be agreed upon by both parties.

Store decoration: For details, please refer to the "Store Decoration Rendering" provided by Yitang Culture or the specific matters agreed upon by both parties.

High-altitude balloons: In order to create a cheerful, festive and lively atmosphere, high-altitude balloons will be placed in front of the KTV. The number is to be determined. The balloons use red lantern balls, which look festive and generous. The content of the banner is mainly about opening celebration words, and the specific content is provided by your organization.

Arch: An arch with a diameter of 18 meters in front of the KTV door, with words such as "Warm congratulations on the grand opening of the KTV" hung above it, which can convey the good news of the opening concisely and clearly.

Welcome channel: Lay a red carpet about 3 meters wide in front of the KTV door, and place bright flower baskets on both sides of the carpet, which can not only create an atmosphere for the scene, but also form an isolation belt effect. .

Ribbon-cutting stage: Build a 4m×8m stage at the entrance of the KTV, place a microphone in the middle and front, and place pots on both sides and in the front.

Flowers can create an atmosphere for the scene. It can also form an isolation zone effect.

Lantern flagpole: Red lanterns can be hung near the door of the KTV, and they are worn in groups of two with the words "Yue" and "Hao" written on them to attract the passing crowds and invisibly It conveyed the good news of the opening of KTV to the public and expanded the popularity and influence of KTV.

3. Area planning:

Etiquette reception area:

It can be arranged on one side of the ribbon-cutting venue and consists of two sign-in tables and six etiquette ladies. , the sign-in table is covered with a red velvet tablecloth, and the sign-in area, the table card and the sign-in sheet at the gift area, the pen, ink and inkstone, the corsage and gifts are placed on one side of the table, and two etiquette ladies are responsible for welcoming the guests at the KTV entrance, one Guide guests to the check-in area. Two etiquette ladies are responsible for assisting guests in signing in, wearing corsages and giving gifts to guests. One etiquette lady guides guests to the rest area to rest and handle emergencies at any time.

Guest rest area:

It can be arranged in the service area inside the KTV. Appropriate tea, drinks, etc. are placed on the table for guests to enjoy, and the staff plays soft music. Gives people a comfortable feeling.

Part Three: Implementation of the Activity Plan

1. Activity Agenda

1) On the day of the activity, all KTV personnel should dress uniformly to show the spirit of all KTV employees;

2) You will arrange for dedicated personnel to guide the vehicles and maintain order on site;

3) After the guests, VIPs, leaders and reporters arrive, the etiquette lady will be responsible for greeting them and wearing corsages. , give gifts, guide guests to sign in, leave messages, and enter the rest area to rest.

Sign-in reception desk

Hostesses: 6

Staff and hostesses are responsible for guest sign-in, receiving gifts, wearing corsages for guests, and giving gifts Gifts and guide guests to their seats.

5) Gift giving. The hostess gives gifts to the guests.

The number of gifts - determined by your company

6) Distribute DM magazines on site: conduct direct publicity to people coming and going.

7) The ribbon-cutting ceremony begins. Relevant personnel invite leaders and all guests to the ribbon-cutting venue to participate in the ceremony. At this time, cheerful music sounds to welcome the distinguished guests and leaders;

8) The ceremony is completed. KTV leaders took photos with guests.

2. Activity Process

8:00 All decorations are in place to prepare for the opening ceremony

9:30 The military band plays loud and high-pitched The music welcomed the guests in the cheerful music;

The passionate and heroic performance of the gongs and drums team made the boiling scene even more exciting;

The entertainers arrived at the scene and made preparations before the performance. Rest;

The hostess’s smiling face and elegant temperament enable the guests to fully enjoy the etiquette service; assist the guests to sign in, wear corsages for the guests, and give gifts to the guests.

9:30 The host will arrive to familiarize himself with the celebration speech and learn about the attendance of the guests that day.

10:00 The host announced the start of the celebration and briefly explained the style and characteristics of KTV.

10:10 General Manager of Yuehao KTV delivered a speech.

10:15 The host invites distinguished guests to speak.

10:20 The host invites leaders of government functional departments to speak.

10:25 The general manager of KTV gave a speech of thanks and announced that "KTV is officially opened"!

The staff fired 8 fireworks.

At the same time, sweet military music floated melodiously.

10:30 Host

The person invites guests and leaders to cut the ribbon and reads out the list of people who cut the ribbon.

The etiquette lady came to the stage holding a tray (containing ribbon-cutting supplies) to wait for the leaders and guests to cut the ribbon.

10:35 The ribbon-cutting ceremony begins.

The military band accompanied the guests and added sound and color to the ribbon-cutting.

The staff fired 8 fireworks bombs, and colorful fireworks bloomed in the air, turning the scene into a sea of ??flowers.

The staff released helium balloons, creating a festive and auspicious atmosphere that brought the opening event to a climax.

10:40 Female solo

10:50 The host talks about the overall situation and plan of Yuehao KTV.

10:55 Dance team performance

11:05 On-site interactive game souvenirs (several)

11:20 Male singer solo

11:30 The host announced that the event was successfully concluded.