College admissions posters, each one more weird than the last, what do you think?

With the announcement of the college entrance examination results, parents are caught in the tangle of filling in the application form. When they open the thick application guide, they are dazzled by the schools on it, and many schools even have similar names, which makes people stupid. I can’t figure out which school to choose and what major to choose. It’s really hard to make up my mind. Fortunately, online information is relatively developed now. You can look through the admissions posters of each school to see what advantages and characteristics these schools have, so that you can choose according to your own preferences. Who knows if you don’t know, it will be scary at first glance. Jump, this is the admissions poster of a "prestigious school"? It's almost like a street advertisement.

This is the enrollment advertisement of Xi'an Institute of Physical Education that has caused widespread controversy recently. It has a strong hotel-like style of small cards. Not only does the picture design have the flavor of a gambling website, but even the words are also Quite avant-garde and bold, "Asia's largest boyfriend training base", "sexy"

Because the style of the poster is too strange, many netizens pointed out that it does not look like a recruitment advertisement, but looks like the homepage of a pornographic website. The official Weibo of Xi'an Institute of Physical Education responded: "The poster draws on the more popular advertising methods in the university circle."

The design of this poster is quite satisfactory. After all, it is an admissions poster for Tsinghua University. Wait, it doesn’t seem to be the case. Wuhan University is 180 kilometers away from Tsinghua University. Look carefully. At first glance, it’s not the case. It’s a promotional poster for Huazhong Agricultural University, which can be reached by taking more than 10 hours of public transportation and cultivates the hobby of growing and stealing vegetables. The words “Tsinghua University” and “Wuhan University” are so conspicuous. The protagonist, Huazhong Agricultural University, was hiding in the bottom corner in frustration. This poster looks a bit like a porcelain poster.

If I didn’t look at the content and just looked at the color, I would have thought it was an advertisement for a certain coconut milk. It's bright red and green, extremely earthy, but highly recognizable, and the advertising content is straightforward and unadorned. The promotional poster of "Central South University of Forestry and Technology" is quite similar to a certain coconut milk advertisement. The language is also simple and straightforward: Focusing on science and education for 60 years, science, engineering, agriculture, literature, economics, law, management and education, there is always one suitable for you in 9 categories.

How is it? When you see this Fujian Normal University admissions poster, do you feel a bit familiar? Is this the way the psoriasis advertisements appear on telephone poles, public toilets, and streets? There is no sense of design, it's just printed out from a document, maybe the artist took a leave of absence. But it's really not a waste. An advertisement is printed all over the place, and there is no waste at all. There are limericks, school mottos, and inspirational slogans. Of course, advantageous publicity is a must: the campus network is really smooth, the canteen has a variety of dishes, the seniors are nice but not aloof, the seniors are pretty and have sweet voices? For this advertisement, the copywriting must include chicken drumsticks, and the artist can resign and go home.

This long poster looks much more normal, the kind that makes people burst with hormones just by looking at it. This is a promotional poster for a certain police academy. The picture looks a bit like a domestic blockbuster. You look like my comrade. ?Let many graduates who are interested in working in public security apply for the exam without hesitation. The copywriting is also quite attractive: "Work hard for the college entrance examination in June, and the police will be brothers in September", which made me feel a little excited.

In fact, most of the admissions posters above are not produced by the school, but are enthusiastically dedicated by students to promote their alma mater. It is not ruled out that some of them are a bit spoof and self-deprecating. But no matter what, if others can remember this school as soon as they see the poster, it can be regarded as a success. This also shows from another aspect that good wine is afraid of deep alleys. If colleges and universities want to attract outstanding talents, they must do something Self-market and actively promote.