Detailed activity plan for manicure and eyelashes

In order to ensure that our efforts are effective, we often need to formulate a plan in advance based on the specific situation. The plan is a written plan that clarifies the time, location, purpose, expected effects, budget and methods of the action. How should the plan be formulated? Below is a specific activity plan (collection) for manicure and eyelashes that I have compiled for you. Welcome to read and collect. Specific activity plan for manicure and eyelashes (collection) 1

Purpose of the activity: Use Chinese Valentine's Day to carry out activity promotions. In this way, we can increase the popularity of the nail salon, expand new customer sources, and reward old customers.

Activity time: August 5th to August 8th, 20xx

Activity location: Nail salon

Activity target: Fashionable women aged 20~50 Consumers

Promotional publicity:

1. Banner publicity. Promotional banners can be hung below the nail salon sign. It is also a low-cost publicity method that allows passing customers to clearly know the location and promotion activities of the nail salon. Small nail salons can refer to this approach.

2. Distribute leaflets. One week before the event, you can arrange for manual distribution of flyers. In the printed leaflet, the time limit, location, objects and specific operation methods of the activity should be stated in detail. You can briefly introduce the special nail art projects in the store, such as the most fashionable French manicure, alternative nail art painting, etc. (with pictures). Or, you can send some nail art works along with the order, so that customers can have an intuitive evaluation.

3. Warm text messages/QQ messages. I believe that many nail salons have established customer profiles, and taking advantage of the Chinese Valentine's Day, send them blessing text messages in advance to promote this promotion.

Promotion content:

1. Nail art discount promotion. Discounts are the most common promotion method used by nail salons, and many consumers have been exposed to and tend to this type of method. On the occasion of Chinese Valentine's Day, nail salons can offer discounts on nail polish of different grades.

2. Membership card promotion. After a customer has their manicure done in the store, the clerk can ask the customer to apply for a membership card. The function of the membership card is to get discounts on any manicure at any time. This locks in the customer, which is equivalent to small profits but quick turnover.

3. Promotion of the latest nail art projects. In order to compete, nail salons will regularly introduce new items to attract customers. You might as well promote the new manicure items introduced during Chinese Valentine's Day to let customers know about it, because they have time at this time.

Precautions for promotional activities:

1. Pay attention to training employees, from receptionists to manicurists, they must undergo technical training and sales skills training.

2. Consider cooperating with beauty salons, fitness centers and other units to promote each other's products and share customer resources together is an economical and fast way to obtain customers.

3. Compared with other well-run nail salons around, look at the gaps and advantages. Specific activity plan for nail art and eyelashes (collection) 2

1. Activity background:

Women’s Day is the best time for nail salons to promote sales to female consumers. At the same time, our store launches new products at the beginning of the year, so we can take this opportunity to recommend them to new and old friends, so that new products can better enter the market.

2. Purpose of the event:

Promote sales; increase the popularity of the nail salon; promote new products.

3. Activity time:

January 1, 20xx - February 31, 20xx

4. Activity theme

In March, XX nail salon is giving away great gifts!

5. Event Planning

Women have many roles in society, such as mother, wife, daughter-in-law, etc. With the help of the cultural characteristics of festivals, we can further promote to consumers that we should treat women better. This way, use emotional buzz to complete promotions.

6. Activity content

Activity 1: Discount (for old customers)

During the March 8th Festival promotion period in nail salons, old customers can get discounts with their membership cards. All purchases can be discounted at an additional 20% off the original discount.

Activity 2: Gift

Anyone who spends more than 138 yuan in our store during the promotion period, plus an additional 3.8 yuan, can get any of our latest series of products.

Anyone who spends more than 238 yuan in our store during the promotion period, plus an additional 38 yuan, can get a card for 10 manicures at the nail salon.

7. Event promotion

1. DM sheet, display board, promotional banner

2. Member phone notification.

3. Vigorously publicize on the Internet.