How to write a clothing exhibition planning letter

Exhibition name: 20** Hunan College Students Spring Costume Art Festival

Venue: Changsha University New Gymnasium (the scale can be expanded to the basketball court or even surrounding campuses)

Exhibition organization: 1. Sponsor: Changsha Municipal People's Government

Changsha University (obtaining support and sponsorship from many parties)

2. Planning co-organizer: Changsha University Law and Department of Public Affairs Management

Organizer: Shining Star Creative Exhibition Company (Level 07 Public Affairs Management Exhibition Class)

Scope of exhibits: Clothing (clothes, pants, Shoes, socks, etc.)

Accessories (hand jewelry, necklaces, earrings, headwear, etc.)

Shoulder bags

Exhibition time: March 6th - March 7 (the time should be within one month after the start of school. This is the peak consumption season for students, and the opening ceremony is scheduled on the weekend or a special day). The exhibition will last for two days (Saturday and Sunday). The exhibition time should also be scheduled during the season change period. , that is the peak season for college students’ clothing consumption.

Exhibition scale: small or medium (because it is an initial exhibition, the investment scale cannot be too large. Surveys will be conducted during the preparation stage of the exhibition, and the number of exhibitors and visitors will be predicted based on the information available)

< p> Nature of the exhibition: Dual nature of exhibition and sales

Exhibition positioning: The innovation of this exhibition is first reflected in the theme of the exhibition, which only serves and creates the clothing culture of college students, specialization and innovation. Show the youthful vitality of college students, pursue fashion trends, be positive, full of passion for struggle, and also incorporate a certain amount of artistry. Thirdly, it is held on a university campus, which is closer to university life and has geographical and emotional advantages.

Exhibition targets: Nike, Adidas, Conway, Li Ning, Anta, Xtep, Lee, Baleno, value-added denim, Yichun, Semir, Mogo, Metersbonwe, Jeanswest, Lady House, Iminu , Mark Huafei, Yi Yun'er, Robin Hood, Kappa and other brand clothing.

Audience: Mainly Hunan university students, dealers and the general public.

Goals of the exhibition: to help exhibitors achieve their expected goals, to leave a deep impression on college students, and to insist on long-term sustainable development, making the exhibition a trustworthy communication and trading platform for enterprises and consumer groups. Establish a high-quality image of the exhibition, build the exhibition brand, and make the exhibition a regular event every year.

2. Survey and Analysis

(1) Industry Survey and Analysis:

A new situation has emerged in the entire clothing industry: the market focus has shifted from Europe and the United States to China. . The financial turmoil has hit European and American countries, and brand companies are not immune. It will take a long time for consumers' purchasing power and confidence to recover. The world's attention is also focused on the Chinese market. China will go from blindly worshiping foreign countries in the past to looking at it calmly. The Chinese market will no longer blindly pursue foreign brands. This is also a great opportunity for domestic brands to appreciate. Because the consumer group is stable and large, the student clothing industry can be regarded as a profit growth point that clothing companies should focus on cultivating. For clothing manufacturers: ① It can help companies establish their brand image and adapt to their brand development strategy. ② It is helpful to specifically develop the market of college students, industrialize production, and influence and guide the development direction of enterprises. At the same time, specifically building the market for college students is also a means of competition for enterprises and a strategic analysis. ③ Through exhibitions and sales, the company's product sales can be expanded. ④ Display clothing products, communicate with consumer groups, and collect market information. For college students, it meets their consumer needs and adapts to their consumer psychology of pursuing fashion, sunshine, etc. It provides a better platform for college students to establish their personal image, and they can also find a sense of fun and freshness to guide purchasing behavior. It is also a social information resource library. Moreover, through this exhibition, the school's popularity can be enhanced, campus life can be enriched, the school's atmosphere can be stimulated, and the construction and development of the school can be promoted.

(2) External environment analysis. In the post-economic crisis era, the apparel industry has recovered, and various brands are actively looking for profit growth points. The student clothing industry is maturing in China, and companies are fully capable of showing the world products that reflect the style of contemporary college students. The epidemic trend of influenza A has slowed down, and various gathering activities can continue.

(3) Internal environment analysis.

Major colleges and universities have enough area to accommodate the exhibition. The school itself has a considerable number of security personnel. Apply to use school security to maintain the basic order of the exhibition, maintain normal order in the school, and support and help company staff to carry out their work. Ensure the smooth progress of the exhibition. The staff of Flash Star Creative Company, with the guidance and help of teachers from the school department, provided on-site services to maintain the normal order of the exhibition.

3. Advertising and Promotion

(1) Exhibition logo:

Exhibition slogan:

(2) Promotion method:

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① Distribute leaflets and posters with exhibition information in various colleges and universities. The focus of publicity and promotion is on major universities in Hunan. There are two plans for the production of publicity materials and the establishment of publicity teams. First, the publicity team goes to major colleges and universities for on-site publicity. The implementation of this plan requires a large workload and the publicity work is more difficult. Second, seek suitable agents in major universities. The implementation of this plan reduces the workload and makes publicity work easier, but the cost is relatively high and the publicity intensity is not strong enough. The design and production of promotional materials must show the theme of the exhibition, and the design must be exquisite to attract the attention and curiosity of the audience, and establish the first impression of the exhibition on the audience. At the same time, the promotional materials should state relevant information, including specific information such as exhibition location, bus transfer route, and holding time.

②College radio broadcast propaganda. Cooperate with the Mobile Campus Group to send mass text messages within the campus group to ensure that basic information about the exhibition can be known to students in advance.

　③Invite local TV stations and newspapers to conduct relevant tracking of this exhibition

　④Students’ relationships can be used for publicity work.

IV. Preparation schedule

1. Special decoration, construction and exhibition arrangement:

March 3rd to March 4th, 9:00-17:00

March 5, 9:00-14:00

2. Closing inspection:

March 5, 14:00-17:00< /p>

3. Opening Ceremony:

March 6, 9:00-9:30

4. Opening and Visiting Time:

< p>　March 5, 9:30-17:00

March 6, 9:00-16:00

5. Exhibition dismantling time:

March 7, 9:00-17:00

5. Exhibition management plan:

Apply for the use of school security to maintain the basic order of the exhibition, maintain normal order in the school, and support Assist company personnel in their work. The staff of Flash Star Creative Company, with the guidance and help of teachers from the school department, provided on-site services to maintain the normal order of the exhibition.

The exhibition can be arranged in zones to reflect a sense of hierarchy. There is more than a T stage in the middle of the booth. The exhibition company hires relevant art students from the school to help design. At the same time, two excellent hosts are hired from the school, or the hosts are hired directly from within the exhibition company to perform T-stage catwalk activities during the opening of the exhibition, and T-stage models are hired from the school.

At the same time, we will conduct on-site video recording during the exhibition to prepare for the subsequent publicity work of the exhibition and expand its influence. Negotiate with the school bus regarding campus transportation.

VI. Related activity plans:

① Opening plan, the host invites the organizer to give a responsible speech and introduce and promote the exhibition

② T stage catwalk performance, aiming to Service exhibitors’ product and activity promotion introduction. This is also the focus of the event

③Love song duet and on-site gift distribution activities

④On-site video recording and on-site interviews

7. Exhibition financial management:

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Exhibition pricing must be determined after market research. Please ask for professional assistance. The flow of funds during the booth period is managed by the exhibition company and supervised by the organizer and co-organizers.

Exhibition Management Major Boys Group