How to write a slogan with good publicity effect

It will be better to hand-write corporate slogans from the following six aspects:

First, product advantages

At the beginning of product development, you must understand what advantages your product will have. Don't talk about people without me and people with me. Where is the advantage? You should express it in an appropriate way.

I like to list the possible advantages of the product, and then analyze them one by one, and choose the most critical and bright advantages for promotion. It is most appropriate to highlight two or three advantages.

second, two passions

for the development of a product, the focus of the publicity slogan should be two passions. One is to pursue the enthusiasm like first love, and only fanaticism and passion will have the greatest innovative ideas. One is the enthusiasm of caring for children. Only by being attentive, thorough and consistent for ten years will there be the most perfect gift.

Third, about the details

The slogan starts with the details of the product: the development of the product and the handling of the details are the most critical. However, there are contradictions in the handling of details. Pursuing all the details is called perfection, and pursuing too much is also called cumbersome. There is no perfection, and sometimes the advantage only needs one stroke.

four, a stroke of knowledge

only one stroke of publicity slogan is needed, which can make the finishing point or gild the lily.

v. Profession and Amateur

The slogan lies in professionalism. The quality of products must be considered from the most professional and professional perspective. Product packaging and cultural endowments must be considered from the perspective of outsiders' senses, thinking patterns and consumer psychology. Profession is quality, and consumption is market.

VI. Thinking about consumer psychology

Publicity slogans should also grasp consumer psychology: industry selection and initial product development are mostly emotional thinking. With the development of enterprises, products must become more and more mature, and a mature product must fully consider consumer psychology. There are roughly four kinds of consumer psychology, namely: conformity, seeking differences, comparison and seeking truth. The psychological characteristics of consumers include consumer interests, consumption habits, values, personality, temperament and other characteristics. Personally, I think that iphone and Xiaomi are the two most accurate manufacturers in consumer psychology. Xiaomi is positioned as a choice for enthusiasts and smart people, paying attention to product parameters and price. The biggest advantage of the iphone is the operating experience, which makes the hardware parameters of any device become a cloud, so that more female consumers, noble and handsome, and successful workers have only one choice: I only choose the iphone.

Analysis of several psychological propaganda slogans that are most easily recognized by consumers in the gift market:

1. This is a product that others can't buy. Buy products that others can't buy, and get them on behalf of special channels, so as to show your identity.

2. This is the most cost-effective product. Buying the most cost-effective products means that I am smart, and I don't buy the most expensive products or products with poor quality. We only buy the right products.

3. This is the most expensive product. This is the most expensive product, catering to the mentality of the giver and the receiver. Gift giver: I am sincere and only give the most expensive one. User: I am distinguished, and I only use the most expensive one.