New Year’s Day marketing plan for the Year of the Tiger in 2022?

1. Event name:

Welcome the New Year and celebrate New Year with crazy gifts

2. Event time: December 31st - January 23rd 3. Event Note:

1. Market overview and analysis

January 3rd New Year’s Day coincides with the double holiday. According to convention, it is bound to trigger a new wave of shopping frenzy. During this period, shopping malls And large manufacturers will also seize this opportunity to launch strong promotions in order to capture more market share.

In terms of competitors, xx has become increasingly mature, while xx is in its infancy. It will definitely carry out popular projects such as "one-yuan auction", "come and get free, lottery" during New Year's Day;

2. Overview of marketing strategy:

It is planned to consist of three Completed the plan:

a. Crazy come and give away: *** 1,500 gifts will be given away for free on January 1st

b. Member store gifts: ① January 1st - On January 15th, you will receive exquisite gifts with your membership card. ② From January 1st (Sunday) to January 8th (Sunday), and from January 14th to January 22nd, merchants in the museum will be integrated to launch for VIP gold card members. Various special offers.

c. Get free gifts when you are a member: members will get big gifts according to categories when they shop. Gifts include folding bikes, digital products, small color TVs, etc.

d. The ultimate balloon draw: the lucky draw gifts include 34-inch LCD color TVs, thermos bottles, washing machines, digital cameras, exquisite gifts, etc. The event is composed of powerful Product discounts and intensive publicity on DM orders have created a sensational effect to capture the New Year's Day consumer groups in the Xinhua Road area, and are expected to attract 25,000 people.