When will JD.com’s 2017 Double Eleven event start?

JD.com’s 2017 Double Eleven event started on November 11, 2017.

On November 11, 2019, the 2019 Double Eleven Shopping Carnival officially began. Tmall’s Double 11 sales exceeded 1 billion in the first 14 seconds; the transaction volume exceeded 10 billion in 1 minute and 36 seconds. At 17:06, the transaction volume exceeded RMB 57.1 billion, exceeding the full-day transaction volume of Double 11 in 2014.

The Double Eleven Shopping Carnival originated from the online promotion event held by Taobao Mall (Tmall) on November 11, 2009. At that time, the number of merchants participating and the promotion intensity were limited, but the turnover far exceeded expectations. As a result, November 11th became a fixed date for Tmall to hold large-scale promotions. Double Eleven has become an annual event in China's e-commerce industry and has gradually affected the international e-commerce industry.

Extended information:

In June 2011, Taobao Mall’s business was officially split. Ying Hong, then the marketing director of Taobao Mall, proposed to transform Double Eleven from “Singles’ Day” to The "Online Shopping Carnival" officially took the banner of the "Double Eleven Shopping Carnival" and fixed Double Eleven as a large-scale regular promotion event every year.

Taobao’s main competitors JD.com, Dangdang, and Amazon have also begun to join the ranks of Double Eleven promotions, extending the event date from mid-October to mid-November, and Double Eleven has become a major online e-commerce company. The main battlefield for platform competition. Faced with the hot scene of "Double Eleven", Alibaba took advantage of the trend and launched a "Double Eleven" themed promotion for small and medium-sized sellers on Taobao on December 12.

In October 2013, Alibaba completed the trademark registration for "Double Eleven", "Double Eleven Online Shopping Carnival" and "Double Eleven Carnival". In October 2014, Alibaba announced to the media The notice stated that "Double Eleven" and other promotional festivals that brands and retailers across the country have actively participated in in recent years are its registered trademarks, and anyone else's use is trademark infringement and will "bear joint and several legal liability." ”, other e-commerce platforms cannot directly use the label of “Double Eleven” and can only use the words “11.11” and “Double Eleven” instead.

Baidu Encyclopedia - Double Eleven Shopping Carnival