Benefits of Zhaojun Cultural Festival

Looking back on the previous Zhaojun Cultural Festival, we can see that the social benefits achieved are the first. Because the original intention of holding Zhaojun Cultural Festival is to improve the visibility and influence of the region. For example, during the Zhaojun Cultural Festival every year, there are more than 200 journalists from domestic and foreign news media, and the central government and brother provinces and cities have reported more than 65,438+10,000 articles on the Cultural Festival. In addition, there are government and economic and trade delegations from various ministries, provinces and cities. Many members of the delegation were deeply impressed by the rich cultural heritage and construction achievements of Inner Mongolia. Zhaojun Cultural Festival has become a grand festival for people of all ethnic groups in the city and an effective activity carrier to promote the economic and social development of the capital and build a harmonious society. Cultural Festival shows the world the culture with unique national and regional characteristics, shapes the image of a famous grassland historical and humanistic city, and shows the elegant demeanor of the capital culture.

Zhaojun Cultural Festival has promoted urban construction, cultural and economic development, promoted the construction of national cultural cities and regions, and played a positive role in the adjustment and upgrading of urban industrial structure. At the same time, it also promoted the development of tertiary industry and cultural industry, promoted urban construction and transformation, promoted tourism and commercial activities, and promoted capital culture, grassland culture, national culture and regional culture; Tempered and cultivated an influential literary and art team, promoted the spread and prosperity of culture, and enriched the cultural life of the masses. Because of the distinctive national and grassland characteristics of Zhaojun Cultural Festival, guests at home and abroad are deeply attracted and impressed by the charm of Inner Mongolia. With the grand performance of the opening ceremony of the national cultural festival broadcast live by CCTV in prime time, grassland and its culture have become a "paradise" that people yearn for together. In addition, the 6th Zhaojun Cultural Festival provided a broad platform for economic and trade activities and promoted the economic development of Hohhot and even the whole region. The fifth Zhaojun Cultural Festival promoted the tertiary industry to 260 million yuan. Among them, in 2004, Hohhot Economic and Trade Fair attracted merchants from more than 30 countries, regions and some domestic provinces and cities to discuss and inspect, and * * * approached about 70 projects and reached 30 cooperation intentions, with a total investment of 5.685 billion yuan and an agreed investment of 5.045 billion yuan. Because of the advantages of natural resources, good investment environment and sincere cooperation attitude of government departments in Inner Mongolia, 24 contracted projects involving electronic information industry, biopharmaceuticals, trade and circulation, packaging and construction, metallurgy and chemical industry, real estate development, wind power generation and tourism services have finally settled in Qingcheng, and a large number of "good, large and excellent" projects have settled in Qingcheng with a total investment of 4.4 billion yuan. The turnover of the second North China Food Expo in Hohhot reached more than 3 million yuan. In 2004, the turnover of the exhibition reached 65.438 billion yuan, an increase of 35 times over the previous session. The turnover of the first exhibition fair of folk customs and ancient artworks in Inner Mongolia reached more than 2 million yuan, and other economic and trade activities also achieved fruitful results. The 6th Zhaojun Cultural Festival drove the tertiary industry to 300 million yuan.

During the 5th Zhaojun Cultural Festival, the organizing committee carefully arranged a series of cultural tourism activities, focusing on the downtown area of Hohhot, Lesheng Baihua Garden, Zhaojun Tomb, Xiangshawan, Genghis Khan Mausoleum and other scenic spots to show the historical and cultural details of Inner Mongolia to the whole country and the world. Driven by the Cultural Festival, in the first half of 2004, the whole region received 5.6 million tourists from various countries and 275,000 inbound tourists, and the total tourism revenue reached 5.86 billion yuan. During the 6th Zhaojun Cultural Festival, the organizing committee carefully arranged a tour of ethnic customs. The city * * * received 365,438+4,000 tourists from all over the world, with a total tourism revenue of 235 million yuan. Compared with the same period of last year, the number of tourists and tourism income increased by 65,438+04% and 65,438+065,438+0% respectively, setting the first peak of tourism reception in 2005. The success of Zhaojun Cultural Festival has injected vitality into the further development of tourism in the capital, further improved the cultural taste of tourism, strengthened the publicity of tourism products, and attracted more and more domestic and foreign tourists. At the same time, a large number of tourists carry out a series of consumption activities in Hohhot, which not only promotes the growth of hotel benefits, but also promotes the multi-directional consumption of merchants, and realizes the goal of "making cultural brands bigger and promoting economic development".

The success of Zhaojun Cultural Festival not only showed the profound connotation and unique charm of grassland culture, promoted the prosperity of cultural undertakings and the development of cultural industries, and achieved good economic benefits, but also stimulated popularity and condensed people's hearts, greatly improving the enthusiasm of cadres at all levels and people of all ethnic groups in the city to "love, build and prosper the capital" and achieved great social benefits. Therefore, Zhaojun Cultural Festival has built a broad platform for local enterprises and social groups to display their image. From the perspective of opening to the outside world, it has created a basin of people flow, logistics, capital flow and information flow for Hohhot, and its social and economic benefits are obvious. "Every year during the Zhaojun Cultural Festival and the National Commodities Fair, a large number of business people come to Hohhot. These people are usually distributed in all corners of the country, which is the attraction of Zhaojun Cultural Festival and National Commodities Fair. They are concentrated in the capital at a specific time. These people come to Inner Mongolia not only for sightseeing, but also for business investigation. For the relevant enterprises and local governments in our region, these people are equivalent to the partners who come to the door and are rare business opportunities. For these people, selling products, developing agents, promoting brands and attracting investment will have the opportunity to achieve great success. Seizing fleeting opportunities is the key to the success of opportunity marketing. " Professor Liu Min, MBA lecturer of Inner Mongolia University and president of Inner Mongolia Marketing Society, said.

Large-scale "marketing events"

Recently, China? The Organizing Committee of Hohhot Zhaojun Cultural Festival released a message: The 12th China? Hohhot Zhaojun Cultural Festival will be held in Hohhot from July to September, 20 1 1. The organizing committee of China Fair announced that the 5th China Fair will be held in Hohhot on July 20th11,15- 19.

China? The Organizing Committee of Zhaojun Cultural Festival in Hohhot announced the meeting time and collected the 12th China for all sectors of society. Activities during the Zhaojun Cultural Festival in Hohhot. Activities with regional characteristics and flavor of the times, such as cultural performances, folk arts, sightseeing, sports events, economic and trade exhibitions, forums and discussions, which have great influence and can promote the economic and social development of the capital, will have the opportunity to be approved as a series of activities of the 12th Zhaojun Cultural Festival. Among them, international, national, large-scale, wide-ranging and high-grade large-scale cultural, sports and economic activities will receive key support. In the invitation letter of the 5th China Fair, the organizing committee of China Fair stated that the China Fair would invite domestic and foreign government agencies, investors, traders, buyers, intermediaries, financial institutions and enterprises to participate. The grand conference momentum, diverse participants, numerous elites and high-quality exhibitors will continue to build a broad cooperation platform for cooperation and development between different regions. The contents of this National Commodities Fair include the 5th China National Commodities Fair and the 3rd China? Hohhot International Automobile Exhibition, Dairy Industry Development International Forum, Hohhot Investment and Trade Fair and China (Hohhot) Photovoltaic Power Generation Seminar, etc.

According to reports, last year's Zhaojun Cultural Festival and National Commodities Fair achieved fruitful results. For example, the National Commodities Fair has 1600 exhibitors from home and abroad and more than 8,000 merchants, with a total of nearly 380,000 visitors and a total transaction volume of 2.55 billion yuan. Hohhot Investment and Trade Fair, China (Hohhot) Photovoltaic Power Generation Seminar, New Energy Expo and other activities reached 32 cooperation intentions, and * * * introduced domestic and foreign funds of 36 billion yuan. Relevant persons said that Zhaojun Cultural Festival and National Commodities Fair are not only cultural events, but also economic events and marketing events. It is estimated that the Zhaojun Cultural Festival and the National Commodities Fair in 201/kloc-0 will set a new record and create better results.

Last year's Zhaojun Cultural Festival had more than 50 activities, including national cultural exhibitions, tourism, mass cultural performances and sports events. Colorful cultural, sports and sightseeing activities have attracted the active participation of a large number of citizens in the capital and attracted many domestic and foreign tourists. The China Fair held seven economic and trade activities, including the China Fair and China Fair. Hohhot International Automobile Exhibition, Hohhot Investment and Trade Fair and China (Hohhot) Photovoltaic Industry Forum, Handicapped Goods and Household Appliances Expo, Inner Mongolia International Coal Energy New Industry Expo and International Wind Power Industry Expo, National Domestic Trade Symposium, Tourism Development Forum in Ethnic Areas, China Mongolian Medicine Development Forum and Regional Cooperation Forum in Shanxi, Hebei and Mongolia. These activities have attracted many business people at home and abroad, achieved a lot of cooperation results and had a wide impact. It is expected that this year's Zhaojun Cultural Festival will have more cultural, sports and tourism activities, which will attract more domestic and foreign guests.

A rare opportunity for opportunity marketing

Professor Liu Min pointed out that some domestic and foreign merchants who came to attend Zhaojun Cultural Festival and National Commodities Fair just came to inspect the economy of Inner Mongolia, looking for cooperation opportunities and investment projects. During the conference, such a large number of people flowed in the capital area with high density, which provided a broad opportunity for related enterprises in our region to reach cooperation with local governments. However, this opportunity is fleeting, fleeting. As soon as the meeting was over, these people parted ways immediately, and the opportunities for cooperation and success disappeared immediately. Therefore, if the relevant parties want to take advantage of the rare business opportunities of Zhaojun Cultural Festival and National Commodities Fair to carry out opportunity marketing, they need to make early preparations, carefully plan and implement them. Seize the opportunity of high concentration of success factors, and all parties concerned can achieve the predetermined goals efficiently.

According to reports, opportunity marketing is a relatively new marketing concept. There are many definitions of opportunity marketing, one of which is as follows: opportunity marketing is a strategy to create a large-scale sudden attack success by relying on irregular changes in the market. The significance of opportunity marketing is to guide enterprises not to stick to the rules when encountering foreseeable major changes or opportunities, but to further grasp market opportunities and even create opportunities to carry out marketing activities conducive to the company's development. At that time, the cooperation between Mengniu Dairy and Win-Win Venture Capital was like an opportunity marketing.

On the Spring Festival Gala in 2002, Niu Gensheng, the chairman of Mengniu Dairy, was invited as a representative of CCTV advertisers. At this party, Niu Gensheng happened to sit at the same table with Kim, the investment representative of venture capital. After getting to know each other, the two sides began a journey of cooperation. By the end of 2002, three internationally renowned consortia, Morgan, Hui Ding and Lianying * * *, had invested 265.438 billion US dollars in Mengniu Company. In a sense, CCTV Spring Festival Evening has created cooperation opportunities for Mengniu Dairy and Win-Win Venture Capital.

It is understood that the 5th China National Commodities Fair will provide a wide range of investment opportunities for enterprises and local governments in our region. With the consent of People's Republic of China (PRC) and the State Council, the National Fair is the first national exhibition named after the country in China in 2007, which is co-sponsored by the people's government of the autonomous region, the Ministry of Commerce, the the State Council Western Development Office, the China Council for the Promotion of International Trade and the China Market Institute. The National Commodities Fair is committed to developing national brands, cultivating excellent national brands and bringing together high-quality commodities from all ethnic groups to participate in the trade. The activities of the 5th China Commodity Fair mainly include China Commodity Fair and China Special Food Fair.

The exhibition contents of China National Commodities Fair include food, famous tea, processed tea and tea drinks, tea sets, tea trays, tea utensils, tea machinery and testing, tea packaging enterprises, tea culture exchange institutions, food technology, processing and packaging, etc. China Special Food Exhibition in Ethnic Areas is the key industry exhibition of the National Trade Fair, and it is also the only large-scale exhibition project in China with ethnic areas as its regional characteristics and ethnic food as its industry characteristics. Our region is vast and rich in special products. It is known as the ocean of songs and the hometown of wine. The specialty food industry is developing rapidly with unlimited business opportunities. In particular, local specialty foods and green organic foods have become the star products of China food industry under unique geographical and climatic conditions.