The formation of corporate culture and its impact on internal innovation within the organization (2)

Principles of corporate culture construction

People-oriented

Culture should be carried by people, and people are the first element in the generation and carrying of culture. People in corporate culture not only refer to entrepreneurs and managers, but also to all employees of the company. In the construction of corporate culture, we must emphasize caring for, respecting, understanding and trusting people. The formation of corporate group consciousness requires that all members of the company have the same values ??and goals. Only then can they form a centripetal force and become a combative whole.

Inconsistency between the outside and the inside

Corporate culture belongs to the category of ideology, but it must be expressed through the behavior and external form of the company or employees, which can easily lead to inconsistency between the inside and outside. . To build corporate culture, we must first start with the ideological concepts of employees, establish correct values ????and philosophies, and form the corporate spirit and corporate image on this basis to prevent formalism and inconsistency between words and deeds. Formalism not only fails to build a good corporate culture, but also distorts the concept of corporate culture.

Focus on individuality

Personality is an important feature of corporate culture. Culture is originally formed in the historical process of the organization's development. Each enterprise has its own historical traditions and operating characteristics. Corporate culture construction must make full use of this and build a culture with its own characteristics. Only when an enterprise has its own characteristics and is recognized by customers can it be unique in the enterprise and have a competitive advantage.

Pay attention to economics

An enterprise is an economic organization, and corporate culture is a microeconomic organizational culture, which should be economical. The so-called economy means that corporate culture must serve the economic activities of the enterprise, be conducive to improving the productivity and economic benefits of the enterprise, and be conducive to the survival and development of the enterprise. Although the various contents of corporate culture discussed above do not involve the word "economic", the ultimate goal of constructing and implementing these contents will not leave the realization of the enterprise's economic goals and the pursuit of the survival and development of the enterprise. Therefore, corporate culture construction is actually a corporate strategic issue, which is called cultural strategy.

Inheriting tradition

Marxism believes: People create their own history, but they do not create it as they wish, but under the conditions they directly encounter and inherit from the past. create. ? ("Selected Works of Marx and Engels" Volume 1, Page 603) The same is true for the construction of Chinese corporate culture. It should carry out value-added development on the basis of traditional culture. Otherwise, corporate culture will lose the basis for its existence and will have no vitality. Value-added development means learning from traditional culture, discarding its dross and taking its essence. People-oriented thinking, equality thinking, pragmatic thinking, etc. in our traditional culture are all content worthy of value-added development. China's people-centered ideology has been quite strong since ancient times and has restricted authoritarian behavior to a certain extent. In a socialist enterprise, workers are the owners of the enterprise. The construction of corporate culture naturally takes people-oriented thinking as an important source of thought. Through the development and utilization of this idea, the employees can develop a strong sense of ownership and consciously participate in the enterprise's management. Democratic management. The Chinese nation insists on the equality of people and believes that "all people are like Yao and Shun". This is the ideological basis of the past Chinese revolution. The value-added development of this idea and its application in the cultural construction of modern enterprises will provide equal competition opportunities for enterprise employees and will be conducive to advocating an operating mechanism of distribution according to work and equal pay for equal work. The pragmatic spirit requires people to seek truth from facts, be modest and prudent, guard against arrogance and impetuosity, work hard, and work hard. If this can be carried forward, an entrepreneurial spirit of hard work and innovation will be formed. The "Iron Man Spirit" of Daqing's "Three Laos and Four Stricts" is the result of the value-added development of this national spirit. Methods of building corporate culture

1. Morning meetings, evening meetings, and summary meetings

It is to spend a certain amount of time preaching the company's values ??before going to work and before getting off work every day. Summary meetings are monthly, quarterly, annual department and company-wide regular meetings. These meetings should be fixed and become part of the company's system and corporate culture.

2. Thought summary

Thought summary is to regularly allow employees to compare their own behavior according to the content of the corporate culture, and self-evaluate whether they have met the company's requirements and how to improve.

3. Post slogans to promote corporate culture

Write the core concepts of corporate culture into slogans and post them in prominent locations in the company.

4. Establish advanced models

It establishes a visual behavioral standard and concept symbol for employees. Through typical employees, they can vividly and concretely understand what is active work?,? What is work initiative?, What is professionalism?, What is cost concept?, What is high efficiency?, thereby improving employee behavior. The above-mentioned behaviors are difficult to describe quantitatively. Only specific images can enable employees to fully understand them.

5. Website construction

Carry out timely policy, ideological and cultural publicity on the website. CEO of Mili Culture, an expert in corporate website construction, pointed out that looking for a professional website construction company related to corporate culture It is more in line with and closer to the company's corporate culture.

6. Authoritative preaching

Introducing external authorities to preach is a good way to build corporate culture.

7. Going out to visit and study

Going out to visit and study is also a good way to build corporate culture. This undoubtedly implies to the employees that the requirements put forward by the company management to employees are reasonable. , because others have done this, and we have not done this because we did not work hard enough. We should improve our work and learn from others.

8. Stories

Stories about the company are circulated within the company and will play a role in building corporate culture.

9. Enterprise Entrepreneurship and Development History Showroom

Displays all items related to enterprise development.

10. Cultural and sports activities

Cultural and sports activities refer to singing, dancing, sports competitions, National Day parties, New Year’s Day parties, etc. In these activities, the values ????of corporate culture can be carried out throughout.

11. Introducing new people and introducing new culture

Introducing new employees will inevitably bring about some new culture. The integration of the new culture and the old culture will form another new culture.

12. Carry out mutual evaluation activities

Mutual evaluation activities are for employees to evaluate the working status of their colleagues in public according to the requirements of corporate culture. They also evaluate how they are doing in public, and their colleagues will evaluate their own performance. How to clarify contradictions, eliminate differences, correct shortcomings, carry forward strengths, and distinguish right from wrong through mutual evaluation activities to achieve the optimization of working conditions.

13. The role model role of leaders

In the process of forming corporate culture, the role model role of leaders has a great influence.

14. Establishing corporate newspapers and periodicals

Corporate newspapers and periodicals are an important part of corporate culture construction and an important carrier of corporate culture. Corporate newspapers and periodicals are the window to promote the company to all the public and customers related to the company, both inside and outside the company.

15. Corporate culture training

Corporate culture training is a very important link in the process of corporate culture construction. Through training, it can help all employees of the company clarify the company's strategy and goals, and make it more systematic and effective. Promote corporate culture construction.