What are the main ways of e-commerce?

The strategic planning of business system is suitable for continuous planning based on feedback. This planning model mainly includes four steps, in which the main line of planning includes two steps, namely, the strategic analysis of e-commerce and the formulation of e-commerce implementation framework, which is a feedback-based process. After strategic analysis, the development vision and system implementation goal of e-commerce system are established. When determining the implementation framework, it is necessary to revise the objectives in time according to the changes in the environment. The other two auxiliary lines in the planning model, customer relationship management strategy and e-commerce system image design, should always run through the main line. In a sense, feedback-based sustainable planning has become an important management tool, which allows enterprises to determine the problems that need to be given priority, establish the target advantages and disadvantages of improvement measures, and allocate resources for the most important plans. In the changeable environment, the best way is to formulate and formulate strategies through inspection. This not only shortens the planning cycle, but also makes the implementation of the plan more organized. The boundary between strategy and tactics has also become blurred, especially in the current business environment, which often requires such a rapid response. Of course, this kind of continuous planning based on feedback requires the enterprise to have an e-commerce team-a cross-functional team, which can skillfully execute and implement the blueprint.

First, the strategic analysis of e-commerce system

The strategic analysis of e-commerce system mainly includes two steps. The first step is to self-diagnose the enterprise itself, analyze the overall strategic goal and mission of the enterprise, then analyze the environment, identify the opportunities and threats of the enterprise, analyze the organizational resources, and find out the advantages and disadvantages of the enterprise. The second step of strategic analysis is to sort out the results of enterprise self-diagnosis into a strategic objective information set, including strategic variables such as enterprise's mission, objectives and strategy (such as management level, development trend and environmental constraints). ), and then transform this information set into a strategy set of e-commerce system, which consists of information such as system objectives, missions and environmental constraints of e-commerce system.

Second, formulate the implementation framework of e-commerce system.

The implementation framework of e-commerce is to establish a link between the business strategic objectives and technical foundation of enterprises. To formulate the implementation framework of e-commerce system, it is necessary to determine the required application software framework according to the business objectives and business model of the enterprise, and explain in detail the projects and key milestones that must be realized. Turn key milestones and projects into integrated applications. Ensuring that employees know how to finish their work will help them achieve the same goal. At the same time, it is necessary to analyze the feedback regularly to understand the progress of the project and make the plan more accurate. The key work at this stage includes three parts:

(A) the preliminary investigation of the system

The purpose of the preliminary investigation is to know the basic situation of the system in advance and lay the foundation for the system builder to conceive and put forward a feasible system implementation framework. The scope of preliminary investigation generally includes: user demand analysis, enterprise operation status, enterprise basic information including enterprise nature, enterprise internal organizational structure, logistics production process, layout of all office buildings or workshops (or between chain store head office and branches) (used to deal with the relationship between various modes and future network distribution and distributed database), superior departments, horizontal cooperation departments, subordinate departments, etc. (Understand the external information circulation channels of the system). These are directly related to the formulation of the system implementation framework, so the survey results should be clearly listed.

(b) Develop the implementation framework of the system.

According to the results of the previous investigation, it is necessary to make choices on some key issues according to the actual situation, and initially draw up the implementation framework of the system, mainly determining the following issues:

Determine the realization of the system

Generally speaking, there are two ways to realize e-commerce system, that is, from the inside out and from the outside in. Specifically, the implementation mode from the inside out refers to improving enterprise information construction and ERP system construction, and then gradually implementing SCM, CRM system and EC system. For enterprises that urgently need to carry out online marketing, this implementation method is too slow to take effect. Therefore, they are more willing to adopt the outside-in implementation mode, that is, to build CRM and EC systems first, and then improve ERP and SCM systems.

Determine the coverage of the system

System coverage refers to how many systems can be included in the initial consideration of the system. Generally speaking, the e-commerce system of an enterprise mainly includes ERP system, SCM system, CRM system and EC system, and these systems are composed of many different subsystems. Although these systems are the business scope that an e-commerce system should cover, they are often developed step by step and in stages because of the heavy workload in actual development. What we need to determine here is which subsystem or subsystems this system should solve first, so as to determine the key business scope of detailed system investigation in the next step.

Determine the resources needed for system development

After determining the implementation and coverage of the system, it is also necessary to determine the resources that the system generally needs. For example, computer systems and network systems that may be adopted, what are the main areas covered, and manpower (including system developers, computer hardware, software technicians, management professionals, basic data statisticians, etc. ) and the required financial resources, loanable equipment (mainly refers to the network or computer equipment in the original information system) and subsystems.

(3) Feasibility analysis.

The proposed system implementation framework needs further feasibility analysis before it can be used as the main basis for system development, which determines whether the system can be established and what scale and mode it will be developed after it is established. Feasibility analysis mainly analyzes the actual demand for e-commerce system development inside and outside the enterprise, the possibility of enterprise basic data management supporting the system to be developed, the current situation of enterprise management and the development trend of modern management, the affordability of existing material resources and financial resources for new system development, the existing technical conditions, the technical feasibility of developing new systems, the expectations of managers for new systems and the adaptability to the new system operation mode, so as to determine the final feasible system implementation framework.

Third, the customer relationship management strategy of e-commerce system

Enterprise customer relationship management is a new management mechanism aimed at improving the relationship between enterprises and customers. It is implemented in areas related to customers, such as marketing, service and technical support.

In the planning stage of e-commerce system, it is necessary to formulate clear customer relationship management strategies, such as how to identify customers, how to retain customers, how to upgrade customer resources into customer assets, and how to establish win-win customer relationships. In the planning stage, it is necessary to formulate customer relationship management strategies and specific implementation plans. On the one hand, its purpose is to attract and maintain more customers by providing faster and more thoughtful quality services; On the other hand, through the comprehensive reorganization and management of business processes, the cost of enterprises is reduced. This work should run through the main line of e-commerce system planning.

Fourthly, the image design of e-commerce system.

A complete e-commerce system not only involves the management of upstream and downstream relations between enterprises.

As a virtual entity of online enterprises, e-commerce system should pay attention to its strategic image planning in the planning stage, including three levels: mental identity, behavior recognition and visual recognition, that is, first determine the business philosophy, business policy, spiritual slogan, quality policy and quality goal of the enterprise; Then formulate the management policy, employee education and working environment management, product development strategy and arrange external public relations activities, promotion activities and public welfare cultural social activities; Finally, through the unified, systematic and standardized visual identification design, the enterprise spirit concept is conveyed to the stakeholders and society of the enterprise, such as determining the name, logo, special font, color, slogan and symbol pattern of the e-commerce system. Through this series of work in the planning stage, the information related to customers, such as products, technologies and services, will be spread to all walks of life, thus achieving good advertising results.

The construction of enterprise e-commerce system is the general trend, and strategic planning, as an important part of the whole development process of e-commerce system, provides a strong guarantee for the system to achieve the expected goals. The strategic planning model proposed in this paper can provide new ideas and methods for enterprises to build a huge e-commerce system in strategic planning. Of course, for different types of enterprises, the specific work described by the model needs to be further explored and improved according to the specific conditions of enterprises, so that the model can play a greater role. Welcome to ask questions to 158 Education Online.