Understanding of China Tea Culture

China tea culture is an integral part of China's traditional excellent culture, and its content is very rich, involving science and technology education, culture and art, medical care, history and archaeology, economy and trade, catering and tourism, press and publication and other disciplines and industries, including tea monographs, tea periodicals, tea and poetry, tea and song and dance, tea and novel, tea and art, tea and wedding, tea and sacrifice, tea and couplets, tea and Zen.

First, a deep understanding of the rich connotation of tea culture

China is the first country in the world to cultivate tea trees and drink tea, and it is also the country with the richest tea resources. Tea culture with China characteristics is a dazzling chapter in the historical treasures of world tea culture. At present, tea trees, cultivation techniques, tea brand leaf-making techniques, tea drinking customs, tea ceremony, cha de, tea customs and tea customs imported from various countries all originated in China.

As early as the Tang Dynasty, Lu Yu, a China "Cha Sheng", wrote the first famous tea monograph "Tea Classic" in Huzhou with rich humanities and clear mountains and rivers, which established China's historic recognized position as a world power in tea planting, drinking and artistic tea culture. In the practice of advocating "tea is the national drink" and developing tea economy, we should deeply understand and fully understand the rich connotation of tea culture.

Historically, tea culture is an organic whole of planting tea, drinking tea and artistic tea.

China is one of the few countries that first cultivated tea trees in the history of the world, and also the first country that advocated the utilization of tea. In the history of tea culture in China for thousands of years, through the hard cultivation and research and development of predecessors, a series of China famous tea varieties have emerged, such as Zhejiang Longjing, Jiangsu Biluochun, Henan Maojian, Fujian Wuyi Flower, Anhui Qi Hong, Yunnan Pu 'er, Sichuan Tuocha, Taiwan Province Oolong Tea and Huangshan Mao Feng. These famous tea varieties not only have a huge marketing market in China, but also are exported to the world market.

Judging from the history of tea drinking, tea culture activities such as tea drinking, tea tasting and tea tasting were formed in ancient China, which not only established various tea drinking customs with distinctive tea culture characteristics in China, but also blossomed colorful tea culture flowers in all ethnic minorities except Han nationality, adding magnificent colors to the treasure house of tea culture in China. Such as the "three teas" of the Bai people in Yunnan.

2. From the core of tea culture, the core of China tea ceremony spirit is the word "harmony".

In particular, it should be pointed out that tea ceremony is a spiritual product with different forms compared with tea art, and the isomorphism of the two forms has become the core of China tea culture. If "tea ceremony" refers to the art of making tea, making tea and tasting tea, then "tea ceremony" is the spirit implemented in the process of tea ceremony. The former has a name and surname, which is the external expression of tea culture; The latter is spirit, truth, law, origin and essence, and it is an invisible and intangible internal expression, which can only be understood through the heart. The combination of the two is the result of a high degree of material and spiritual unity.

By analyzing the views and opinions of China history and modern tea scientists, it is concluded that the core of China's tea ceremony spirit is the word "harmony".

"Harmony" is the harmony between heaven and earth and between people. It means the organic unity and harmony of all things in the universe, thus producing the beauty of harmony after the realization of the unity of man and nature. The connotation of "harmony" is very rich. As a concentrated expression of China's cultural consciousness, "harmony" mainly includes: quietness, harmony, frugality, harmony, love, beauty, harmony, tolerance, neutrality, peace and gentleness. A word "harmony" not only contains all the meanings of "respect", "purity", "silence", "honesty", "frugality", "beauty" and "joy", but also involves the weather, geographical location, people and many aspects. Therefore, it can be considered that "harmony of heart and purity" is the essence of tea culture and the core of tea.

In a word, the spirit of tea ceremony is the core, soul and highest principle of tea culture construction. We should uphold the spirit of tea ceremony and engage in tea economic activities.

3. In reality, tea culture is a symbol of China's social and economic development and profound changes in people's life concept, which has richer cultural connotations.

With the development of science, tea varieties in China have been continuously inherited and developed. On the basis of maintaining the original fine and famous products, a new generation of famous tea varieties has been developed and cultivated on a large scale. As "Anji White Tea" developed in 1970s, it is outstanding among the new generation of tea products. "Anji White Tea" won the throne of famous tea in China with its unique white hair, fresh and mellow aroma and rich amino acid nutrients, and became famous in the world market.

With the development of China's socialist market economy, the adjustment and change of industrial structure, and the rise of urban tourism, rural tourism and various characteristic tourism, tea tourism and tea economy with tea as the central medium are in full swing and flourish. Taking the ecology of tea country as the theme, a tourist route with the main content of investigating, visiting and understanding the brand culture of tea-making technology is formed, which is deeply loved by Chinese and foreign people. Chinese and foreign tourists who came to Hangzhou rushed to meijiawu to see the scenery of Longjing tea's ancestral home, which added a beautiful landscape to tea tourism.

With the continuous improvement of people's living standards and the upgrading of consumption concepts in our country, people not only meet the thirst-quenching needs in the general physiological sense, but also integrate the leisure and aesthetic appreciation needs in the sense of life, and integrate the concept of "fashion and avant-garde" of modern consumers, which improves the taste of tea culture, perfects and enriches the new pattern and new content of China tea culture in the 2/kloc-0 century, and promotes and develops the world tea culture.

The "harmony" spirit of tea ceremony is the profound connotation of tea culture. From the external form of tea culture, "tea is the national drink" is the most appropriate expression and practice. In order to realize this idea, we must develop the tea economy well and quickly, so that more people with different skin colors can enjoy and taste it.

Second, tea culture has promoted the rapid development of tea economy.

China's long-standing "tea culture" has laid a historical foundation for economic development. Nowadays, "tea culture" has promoted the rapid development of tea economy in China. At the same time, it is an objective and indispensable market economy trend to meet people's living and consumption needs and build an excellent cultural tourism cloud industry.

1, the relationship between "tea is the national drink" and social and economic development

At present, with the development of social economy, the industrial demand of tea culture is maturing day by day. This relationship is manifested in the formation of various tea economic industrial chains, such as tea planting, tea-making technology development, tea drinking, tea ceremony, tea ware and tea parties. By taking "tea culture" as the medium, the market share at home and abroad has been continuously expanded, the brand has been continuously upgraded, and the scale has been expanded, which has already possessed considerable economic strength in the local area and promoted the local social and economic development.

Take Anji, the hometown of white tea in China, as an example. Anji is not only a veritable bamboo town, but also a famous tea town. Through the discovery and popularization of white tea, the local economy has been promoted and the industrial scale has been formed. White tea, originally grown on the top of the mountain at the northern foot of Tianmu Mountain, is just a wild cluster. According to legend, this tree has a history of hundreds of years. In the late 1970s, after being discovered by Anji tea scientists and technicians, they devoted themselves to research and finally succeeded in asexual reproduction. By 2008, white tea has grown to 50,000 mu, forming the industrialization and scale of white tea production, and white tea has become a new pillar industry of agricultural industrialization in Anji.

At the same time, in order to carry forward the tea culture and make Anji White Tea flourish, Anji County has held several sessions of "China Anji White Tea Festival". The festival activities are cheerful and bright, full of tea flavor, including tea performance, white tea fairy selection, white tea theme park garden, opening of white tea street and unveiling ceremony of white tea village. The white tea industry economy in this county is still on the rise. This is enough to prove that a novel white tea industry has touched a mature industrial base, with unlimited penetration and unlimited economic returns.

2. "Tea is the national drink" promotes the fashion of people's consumption concept.

At present, the people's living consumption index is constantly improving, and the living demand is gradually rising. Consumers at different levels have different consumption characteristics for tea culture. Subdividing this market can be summarized as general consumption, beauty consumption, leisure consumption, social consumption, health care consumption, academic consumption and diplomatic consumption. In view of various consumption relations, it has expanded the space for tea operators with various economic components to display their talents and constructed various market models for their operation; For our careful management, but also provides a wealth of creativity.

3. "Tea is the national drink" to promote the internationalization of excellent cultural tourism metropolis.

At present, all parts of our country are building cultural and economic provinces, and cities are building two business cards of international metropolis with excellent tourism culture. At present, the development of tea economy promotes the improvement of tea culture, and the development of tea economy also promotes the rise and development of tea tourism. Due to the frequent exchanges between China and foreign countries and the changes in the internal and external market environment conditions, more and more different consumer groups have been attracted, leading to changes in new consumption forms. At present, morning tea and afternoon tea, which are popular in major cities, are a typical form of "time-sharing consumption" and "combination of tea and meals".

Third, carry forward tea culture and develop tea economy.

1. We should fully establish the viewpoint of excavating the historical origin of China's "tea culture" and refining the spiritual core concept of China's "tea culture", so as to guide the construction of a socialist harmonious social system, accelerate the development of tea economy, and highlight the great practical significance of "tea is the national drink". Popularize and advocate the propaganda of great practical significance of "tea is a national drink" and promote the realization of this strategic goal of tea economic development.

2. Establish the concept of advocating "tea is the national drink" to develop the tea industry economy, emancipate the mind, change the single management concept, explore and create a variety of business models such as tea and meal combination and time-sharing consumption to meet the domestic and foreign market demand.

3. Formulate the strategic plan of "tea is the national drink", expand the development of tea economy, and implement the annual plan by stages. The development strategic plan and annual plan shall be incorporated into the financial budget of the government at the corresponding level in the current year or planning period, and shall be implemented.

4. Establish a national fund for the development of high-quality famous tea. Focus on supporting and encouraging the production base of famous and excellent tea, further develop the production of high-quality famous and excellent tea, and provide a steady stream of high-quality and affordable environmental protection tea products for the development of tea industry.

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5. Establish brand concept, cultivate high-quality products, hold "tea culture exchange meeting" regularly, carry forward the specific concept of China famous tea, discuss business model and exchange business experience.

6. Regularly hold "tea culture" forums to publicize and carry forward the spirit of "tea culture" in China, exchange tea economy and tea culture experience, and act as a "bridge" for the exchange of "tea culture" between China and foreign countries.

7. Recruit and train spokespersons for the image series of "tea culture" to publicize the whole advocacy activity, expand its influence and raise its popularity.

8. Establish a tea R&D fund, encourage scientific and technical personnel to cultivate new varieties and optimize historical famous tea varieties, and provide new tea products with high technology content and market competitiveness for the development of tea industry. According to the origin, region and three different tea-producing areas in China, the cooperative relationship between the core layer, the close layer and the contact layer of famous tea research and development was established respectively to promote the development of famous tea market.

9. Build a "Tea Culture" exhibition hall as a sister museum of "China Tea Museum". The museum can set up various exhibition areas, such as tea ceremony, tea ceremony, tea custom, tea party and tea ceremony cha de, to show the public the material carrier and inner spirit of "tea culture".

10, take advantage of the opportunity of the 20 10 Shanghai World Expo to organize and carefully arrange the special program of "Tea Culture" to show the world our ideas, decisions and strategies of advocating national drinking and developing tea economy.

As long as we adhere to the guidance of Theory of Three Represents, adhere to Scientific Outlook on Development, make overall plans, implement them carefully, and carry forward the eternal spirit of "harmonious development" of China tea culture, we will certainly be able to achieve our set goal in a relatively short time: China is not only a world tea culture power, but also a world tea economy power.