About the promotion plan of shopping malls

In order to ensure that things or work can be carried out effectively, it is usually necessary to make plans in advance. From the aspects of purpose, requirements, methods and progress, plans are concrete, thorough and highly operational. I brought you a store promotion plan, I hope you like it!

Article on store promotion plan 1

Activity theme:

Celebrate the Double Ninth Festival

Activity content:

First of all, the water reflects the sunset. Old people in Beijing travel three times a day.

Customers (over 55 years old) who spend more than 65,438+000 yuan on shopping on the same day can get a lucky draw card (only one for each person) with the shopping receipt and valid documents, fill in the relevant information on the lucky draw card and put it into the lucky draw box, that is, they will have the opportunity to win the grand prize of "Three times a day to visit Beijing River System" (you can visit Yuhe, Millennium Monument and Pacific Underwater World), which will generate 65,438+every day. Accompanying customers can enjoy preferential fares. (Customers participating in the activities require good health and convenient movement)

Lottery time:10 _ _-10 _ _

Time to quit the group: 65438+ 10 _ _

Location: See the poster in the store for details.

Second, celebrate the Double Ninth Festival and the talent show for middle-aged and elderly people.

Anyone over 55 years old can submit his calligraphy, painting, photography and other works to our service desk with valid documents. Excellent works will also be posted on the stairs in the store, and at the same time, you can get unexpected surprises.

Collection time:10 _ _-10 _ _

Exhibition time: 10 _ _-10 _ _

Third, middle-aged folk yangko and ballroom dancing.

On the occasion of the Double Ninth Festival, our store has prepared wonderful yangko performances for customers, as well as rich social dances for middle-aged and elderly people. You can come to our shop to dance, exercise and make friends.

Activity time: 65438+ 10 _ _

Location: See the poster in the store for details.

Fourth, Shilibao Store in Autumn-Children's Leaf Exhibition

Huatang Shopping Mall will display children's works made of leaves in the store. Welcome everyone to attend.

Collection time: 65438+ 10 _ _

Pick-up location: information desk on the first floor.

Five, Shilibao Store Korean-made "China Baby" comics, dubbing collection

Korean-made "China Baby" landed in Huatang Shopping Mall. From now on, customers who buy any products of China Baby can participate in the dubbing activities of China Baby cartoons, and the winners will also receive prizes.

Registration time: 10 _ _-10 _ _

Registration place: 3rd floor, Wan Wen Store.

Activity time: 65438+ 10 _ _

Immutable Verb Health Consultation Activities for Middle-aged and Old People in the Double Ninth Festival in the Asian Games Village Store (10, 12-14)

At that time, blood pressure and weight will be measured for middle-aged and elderly friends free of charge, and related health care issues will be consulted and products introduced.

Activity time: morning 10:00- afternoon 17:00.

Location: Outside the main entrance of the store

About the store promotion plan Part 2

In view of this demand of Mid-Autumn Festival catering consumption market, it is necessary for restaurants to plan a Mid-Autumn Festival promotion plan to attract more people to eat in restaurants, boost their business income and create a good festive atmosphere for Mid-Autumn Festival celebrations.

One. activity time

September _ _ —— September _ _

Second, the venue.

_ _ catering store

Third, the theme of the event.

Autumn night full moon, Tianya * * * at this time.

IV. Purpose of the activity

1. Promote the corporate image and brand image, influence the consumption psychology of the main target consumer groups, and create a beautiful image among the target consumer groups.

2. Under the guidance of the activity concept, it will leave a good impression on consumers, enhance the confidence of consumers and employees, improve brand awareness and reputation, and affect consumers' brand loyalty.

3. Change consumers' cognition and form a benign cognition.

4. Cultivate potential consumers and deepen target consumers' understanding of restaurants, hotels and restaurants.

The celebration aims to make people know more about restaurants, hotels and restaurants, and accept and be willing to spend in restaurants, hotels and restaurants, while the Mid-Autumn Festival is to let the public experience the characteristics and services of restaurants, hotels and restaurants in person, enjoy the same happiness and enjoy the same fun, and then directly increase profits.

Activity analysis of verb (abbreviation of verb)

1, catering consumers belong to the middle and high class, and they generally have a good cultural background or economic background, which is consistent with the strong cultural atmosphere of restaurants, hotels and restaurants.

2, catering dishes are mainly Chinese dishes, there is no difference in taste, but at present, saints will drool. This is also lacking in other industries.

Activity form of intransitive verbs

1, buffet, ordering, new dishes, special dishes, etc.

2. Discount consumption.

3. Give coupons, and all consumers who spend more than 100 yuan can get coupons.

4, free meals, all consumers who spend all over 200 yuan can get a special dish for free.

Seven. Activity creativity

1, live quiz:

Colorful light (red light) cages with riddles are hung on the activity site. Set up a jigsaw table.

2, performing arts activities planning:

(1) Award-winning question: Questions about the development history of restaurants, hotels and restaurants.

(2) Song and Dance: find a song and dance troupe to perform, and in addition, the host 1-2 people.

(3) Intersperse some Mid-Autumn Festival hymns for the audience to participate: invite the audience to participate, and all the songs sung have the word "moon" or chant "autumn". At least two sentences, you don't need to sing the whole song, the song can't be repeated, and the person who sings the most and sings well will be rewarded (100 yuan or 50 yuan coupon).

(4) Pull beer merchants to do title sponsorship, thus reducing expenses and promoting the increase of profits.

Eight, publicity content

1, celebration activities;

2. Food Festival preferential information;

3. Mid-Autumn Festival Gala and other information.

Nine, stand at attention

Novelty and completeness of publicity content.

Chapter 3 on Shopping Mall Promotion Plan

First, the purpose of the promotion:

○ Experiential marketing: promote the "_ _" high-end leather care brand, and let consumers know and feel the products through interaction with consumers;

○ Consumer Guide: Let more consumers know the knowledge and methods of nursing leather shoes and leather goods. ○ Increase product sales and promote store popularity and sales.

Second, the specific procedures of the activity:

1. The supplier sent 1-2 the promotion specialist to set up a stage beside the shelves in the store to promote sales, explain the knowledge of leather product maintenance and care to customers and demonstrate leather care methods on the spot;

2. Value-added services: leather home care (leather shoes, wallets, etc. ) provide it for customers free of charge;

3. Whether customers buy at the event site or in the store, there are gifts (shoes-shining gloves or toothbrushes worth _ yuan).

Three. Activity time: 20th to 20th.

Fourth, the checkout method:

Check the quantity of goods with the store first and check;

Settle the sales income of the day to the store before work every day, and the sales income belongs to the store.

Verb (abbreviation for verb) Supplier of this activity:

limited company

Chapter 4 on Shop Promotion Plan

Mobile phone retailers expand their promotion ideas and help you arm yourself into a "resourceful" promotion mind. The so-called promotion art of mobile phone stores is based on the content of Thirteen Articles of the Art of War by Sun Tzu, which is combined with the commercial warfare of modern mobile phone stores. Due to the limitation of space, this promotional art of war only talks about practical application, which is limited to the field of mobile phone retail.

Art of war 1. Five things in promotion: whether the operators, store managers and shop assistants have formed a unified understanding before the promotion of mobile phone stores, and whether the goal of this promotion is to attract passengers, increase sales or increase profits. At the same time, we should consider the timing, place (inside and outside the store) and the main person in charge of the promotion, and formulate detailed rules. Such as special price, price reduction, discount, double price, repayment promotion, coupon promotion, bundled promotion, gift promotion and other promotional means. Combining the five things of promotion, we can plan a comprehensive promotion activity.

Art of War II, seven promotion standards: in the same regional market, that is, seven criteria that can judge the outcome. First, which store manager or operator knows the strategy better and can better lead the clerk; Second, which store manager or operator is more talented and has more prestige for the clerk; Third, which store can seize the opportunity and favorable position; Fourth, which party can implement the strategy in place; Fifth, which side's manpower and material resources are more in place; Sixth, which shop assistant has better sales skills training; Seventh, which side has a better incentive and reward system?

Any mobile phone store that can win in the above seven aspects, promotion planning is a successful planning. For example, a mobile phone store will conduct a detailed investigation on the background of its competitors before starting the promotion plan, then choose the opening time, and train the staff in service etiquette and sales skills before the official opening, so the store will win.

Art of War 3, "It is not expensive to win for a long time." It is emphasized that the way to use troops is to make a quick decision, because fighting takes a lot of manpower and material resources, and the longer it takes, the greater the cost. Similarly, in the promotion of mobile phone stores, "promoting sales is not promoting." Many mobile phone stores promote sales for the sake of promotion, which wastes financial and material resources.

It did not achieve the effect of increasing sales. For example, a mobile phone retail store in Inner Mongolia makes good use of reverse thinking, and I don't do it when others are promoting sales. Do the opposite. Save the promotion cost and achieve the purpose of promotion by sharing other people's passenger flow.

Art of war iv. "Those who make good use of soldiers will support the war by fighting." It means that those who are good at leading troops to fight will not be supplied by domestic countries, but by enemy countries. When making promotion plans, mobile phone stores should also be good at combining the promotion plans of competitors' mobile phones in order to carry out transcendence promotion. For example, a mobile phone store learned that a competitor would hold a "lucky draw to buy a mobile phone and send a bicycle" on May Day. So I made a "buy a mobile phone and send a motorcycle to the lottery."

Art of War 5, "Go all out to fight the first battle." In the promotion of major holidays in mobile phone stores, the achievement of the first day's performance has a great encouraging effect on the team's morale. Therefore, as a mobile phone store manager or operator, we must go all out to make a good promotion on the first day. The core element of operation is to make full preparations, including publicity materials, atmosphere building, personnel training, prize-winning quiz process, comprehensive drills and so on.

Sun Tzu's Art of War 6. "He who can defend himself wins." It means that if the monarch can't interfere with his talented generals, he will win. When it is applied to promotion, it means that reasonable authorization and effective implementation of large-scale festival promotion require people with executive ability and organizational ability. Therefore, an effective assistant should be arranged around the day and given full trust and authorization. After the promotion is completed, make a judgment without too much interference. To ensure the efficient completion of activities.

Art of war 7. "If you have a strategy, you will win without fighting." Every promotion can't be as simple as a discount or a gift. You must think twice before you act. Therefore, before the promotion, it is necessary to investigate and analyze the market situation, consumers and peers. Thinking about what to promote? Why are you doing this? How? Then go to the specific implementation.

Art of war 8, "the law of concentrating superior forces." In the promotion and application of mobile phone stores, it is to publicize all the advantages of mobile phone stores in products and services to customers, so as to attract their attention.

At the same time, it is also suggested that on the day of the promotion, personnel arrangements should be made to meet the large and medium-sized promotion activities with the best mental state and the most professional service.

Art of war 9. "The only way to win without promotion." On a mobile phone street in Taisheng Road, Chengdu, a mobile phone shop is located in an important position. When several mobile phone stores around are doing their best to promote sales, one mobile phone store is really unique, focusing on strengthening the sales speech training of sales staff, especially the book "This is how mobile phones should be sold-learn from me", which requires everyone to memorize and collectively learn to watch 60 sitcoms "This is how mobile phones should be sold". Train every clerk to be a "killer" in mobile phone sales, and whoever comes will die. Try to make a fuss about improving the turnover rate of shops. Get good results in the highly competitive mobile phone commercial street.

Art of War 10, "Create a victorious situation." The key to successful promotion is to create a hot-selling atmosphere and momentum. Eye-catching storefront image, neat outfield environment, colorful flags, banners, inflatable arches, ribbons and flags, novel and interesting promotional activities, prototype demonstration of fashion technology, uniformed salesmen and abundant passenger flow constitute the outfield atmosphere, which can not only stimulate customers' desire to buy, but also attract the attention of passers-by, expand the influence of activities and stimulate potential consumption. Posters, flags, handwritten POPs, manufacturers' promotional materials, balloons and ribbons in the store also play an important role in highlighting the theme of the event, setting off the atmosphere in the store and promoting commodity sales.

Sun Tzu's Art of War 1 1 "The odd and the right are combined, and the fickle wins." Mobile phone stores should combine "positive tricks" with "strange tricks" to grasp the degree and opportunity of winning. The so-called positive actions, that is, what can really make customers get affordable purchases, such as after-sales service policies. The so-called quirks, which are flashy, are just gimmicks to attract customers into the store. Don't overuse this aspect, such as "0 yuan purchase." This is obviously problematic, so, just like advertising, three points are true, seven points are empty, and so are promotional activities.

Art of War 12, "Virtual Reality, About War." In the promotion process, the publicity link is very important. On the surface, there is no gain in publicity, but only the sales results can evaluate the promotion effect. This nihilistic propaganda means directly determines the real interests. Therefore, the promotion of a successful mobile phone shop can not be separated from the selection and application of publicity opportunities and means.

Art of War 13, mobile phone stores promote the twelve-character policy, shape the image, recruit people, train and promote. Create a theme image inside and outside the store, for example, the National Day should be based on the material of the National Day, and the May Day should be based on the image of Labor Day. Employees, pay attention to training. Employees in the store should be mobilized to systematically train mobile phone sales skills. If necessary, please invite temporary extension personnel to participate in the application. To promote sales, there must be a main pusher and a key point.

The Art of War 14, the price cut throat battle, the same mobile phone, the fire: the external publicity went straight to 800 yuan, and the stab in the back: the internal reduction was only 100 yuan. High-profile publicity, low-key price adjustment to attract customers' attention and crack down on competitors.

The Art of War 15, the value-for-money cut-throat battle, buy Tianyu _90 and get a 2G memory card with a value of 100 yuan, get a value of 160 yuan Bluetooth, get a value of 180 yuan advanced business battery, and get a pair of 68 yuan advanced headphones.

Art of War 16, package fight, package gift with preferential purchase price, package 1: car charge+seat charge+direct charge; Package 2: original electricity+commercial electricity; Package 3: jewelry+cleaning set; Package 4: Phone bill+extended warranty.

Art of war 17, draw when you come, draw correctly, winning rate 120%. Gifts and presents are waiting for you.

Art of War 18, 0 down payment, 0 interest rate, ultra-low handling fee, installment payment, just take your ID card and mobile phone home easily.

The art of war 19. Go to Malaysia together, buy a scratch card, and have the opportunity to travel abroad in Malaysia during the scratch card.

The art of war. Come to the store politely and try the machine reasonably. _ 1809 is the first launch of the new machine, the only one in the city, and the limited number of 68 sets in the city is for emergency sale.

Art of war 2 1, don't worry about after-sales, use your mobile phone to give you happiness and give us after-sales trouble. Lifelong free maintenance, long extended warranty service, free inspection, direct supply from parts manufacturers, free standby, 30-minute quick maintenance for minor problems, free number backup and free software upgrade.

Art of war 22. Refusing to buy a new old machine, a brand-new advanced concept mobile phone was born. Military architecture, aerospace technology, special materials for high-end aircraft.

Art of war 23. One person also buys a group, and one person also wholesales. The group purchase price is urgently discounted.

24 articles on the art of war, only you can do it! The past six days. For our VIP customers, we vigorously promote one-on-one super promotion.

Art of War 25. Payment for trial, the consumer pays 30% deposit with a copy of valid ID card, and the mobile phone is free for 7 days.

Art of War 26, new tricks to buy gifts: In addition to brand manufacturers distributing gifts, mobile phone stores can consider health care products as their own gifts, meaning to send health; Boutique tea set, meaning to give a taste; Send a massager, which means send leisure. In a word, considering the cost, we should give priority to giving expensive gifts.

Art of war 27. Discount becomes straight down: for example, if the purchase price of a mobile phone is 500 and the retail price is 750 yuan, it will give customers the impression that the product is also discounted, so it will be straight down to 600, and it will be enough to secretly drop to 100. This can give customers a feeling that they can buy (600+750) 1350 yuan products in 650 yuan.

Art of war 28. Competition promotion is carried out through activities such as quiz, solicitation and answering questions. The content can involve the knowledge of store culture and mobile phone functional products. For example, a mobile phone store has designed 2 1 answers to the knowledge of mobile phone terminology, and all the answers can win the first prize, of which 18 is the second prize and 16 is the third prize. In the process of answering questions, customers know what is a licensed mobile phone and what is a black mobile phone, and at the same time establish the brand awareness of mobile phones.

Article 5 of the store promotion plan

Colorful gifts, great value discount

☆ Event theme: colorful gifts, great value discounts ☆ Event location: _ _ chain stores ☆ Event time: _ _ (3 days) ☆ Event props: posting notices, stacking products, placing prizes ☆ Event personnel: shop assistants+beauty shopping guides ☆ Event objectives: _ ten thousand _ thousand ☆ Event rewards:

1. Sales staff who achieve personal sales targets will receive a cash reward of _ _ yuan. 2, the most outstanding sales performance of a salesperson reward _ _ _ yuan.

☆ Activity mode:

Value-for-money gifts, magic lottery tickets and interactive games

☆ Preparation before activities (1):

1, store layout

The most intuitive publicity at the door of the store

Make gatepost roses or ribbons or balloons in advance to decorate the gate? Pull up the banner (yellow words on red background)

Use small POP notifications in open areas or product display cabinets? Is the flag hanging at the top of the store for promotion? Post a notice of the specific content of the activity on the product display cabinet 3 days in advance.

From the inside out, from top to bottom, the audience was filled with the words "colorful gifts, great value concessions" to achieve visual impact!

2. Distribute product DM sheets.

During the activity, the store manager distributes DM sheets in turn at or near the entrance of the store. 3. Call and SMS to inform the invitation.

Notify members by phone or SMS invitation. ? Customers who have recently purchased products will not be notified for the time being.

Each clerk is responsible for sending 50 text messages or phone calls to his old customers and registering them. 4. Informed by personnel

Before the official event, please inform customers that our store will hold "colorful gifts and over-value discounts" when receiving customers to sell products, and pay attention to the publicity methods to avoid hurting consumers in the early stage of the event.

5. The SMS platform sends messages in groups.

Two days before the official event, each store will sort out the member information (member phone number must be valid) and send it to the platform in groups!

6. Publish announcements and information in QQ group.

☆ Preparation before activities (2):

1 member bonus gift

Redeeming the gift of membership points is our bait to attract customers to the store. When customers come to the store to exchange gifts, we will achieve the purpose of sales through the atmosphere on the spot and the guidance of personnel.

In the process of redemption of membership bonus gifts, attention should be paid to on-site tracking to avoid the phenomenon that customers wait after the bonus gifts are delivered. 2, event gifts

Gifts must be eye-catching and exaggerated.

Two days before the event, gifts will be classified to make the website look neat and convenient for on-site sales.

Lottery prizes and interactive game prizes. Make sure there are enough prizes.

Pay attention to the phenomenon that customers ask to add or distribute gifts during the activity.

It is inevitable for customers to ask for extra gifts or distribute gifts, so it is necessary to strengthen communication and emphasis before the meeting to avoid over-giving China samples. The disadvantage of giving away too many samples is great, which prolongs the time for customers to return to the store for the second time and is not good for future sales. Therefore, during the activity, we should try to avoid giving away too many products.

Send a small gift into the store.

The function of small gifts is to make the members who come to the store not go home empty-handed, to make customers feel that the purpose of our activities is not only to let them spend, but to really serve them and give them benefits, and to make them feel that we welcome them even if they don't spend.

☆ Preparation before activities (3):

Track hot products (ensure continuous delivery and adequate supply)

Product inventory should be tracked in real time to avoid shortage as much as possible. Once out of stock occurs, it will easily lead to poor activity results and affect performance. Of course, if individual products are out of stock, all participants should be informed in time, so that relevant personnel can move to products with similar effects when recommending products, and ensure that activities are not disturbed.

☆ Preparation before activities (4):

personnel placement

1. Avoid the phenomenon that some customers are not received after entering the store. What needs to be said is that the reason for not receiving customers is not that our sales staff are serving other customers, but that the sales staff are not active enough to receive customers.

2. Salesman's station and etiquette reception: This activity has greatly changed the situation of people standing behind the counter in previous activities and avoided the concentration of people in the store. If possible, some customers stopped at the door to look inside, but no one came forward to introduce the phenomenon of customers entering the store. Try to arrange sales staff to stand at the door of the store in turn to welcome guests.

When there are many customers and the scene is busy, we should pay attention to avoid panic: for example, we can't find gifts or even products. When customers have little leisure time, they should tidy up the scene in time, clean up the front desk, supplement the gift counter and the merchandise display on the counter, and actively distribute leaflets at the door to find customers.

4, must be familiar with the product. It is irresponsible for an activity to avoid people being unfamiliar with products, which may lead to people not finding products at the event site. Therefore, pre-meeting training is more important, and sales staff must be clear about the whole activity process.

5, must improve the professional level of sales. For this activity, it not only depends on the professional level of our sales staff, but more importantly, it needs to show sales strength and confidence, the firmness of sales targets and the understanding and mastery of customer psychology. For a simple example, when selling products, we push two bottles and two bottles as much as possible without worrying about the customer's tolerance.

Worried that strong promotion will scare away customers. Facts have proved that as long as the method is proper, the customer's tolerance is far above our imagination.

On-site activity plan:

1, value-added gifts: buy 100, get 25, get 200, get 60, get 300, get 100, get 400, get 150.

Note: The minimum target of three-day sales is _ _ _ _ _ yuan (three shop assistants+two American shopping guides, counting five people), and the personal target is _ _ _ _ _ _ yuan/day.

2, the magic lottery:

Activities specially prepared to give back to old customers, attract new customers and join members. Customers can participate in the lucky draw when they buy 68 yuan! (Only once, the amount is not cumulative)