How to be a successful account manager

How to be a successful account manager

1, to understand the potential needs of customers.

Customers hope that the account manager can understand them and their business situation, and hope that the sales staff can make more preparations before the visit to understand their potential needs. Account managers should have more basic information at hand to fully understand the overall environment of customers, the overall situation of cigarette sales in the region and the operation of their main competitors. They want salespeople to be interested in their careers. A really good account manager can even help customers make development plans.

2. Have rich marketing knowledge.

Extensive marketing knowledge means that account managers should have a deep understanding of customer objectives and environment, and master the relevant policies of cigarette products and tobacco industry. Retailers hope that account managers can provide solutions to problems, help reduce the trouble of selling cigarettes and help them expand their business.

Ms Wu Shihong said in her autobiography, Flying Against the Wind? If I were an account manager, I would know what my customers were doing. Then, I will go back to my company and point out what products we have to meet this customer's needs. . Many times, it is tempting to sell quickly, but as an account manager, you must know your strategy, goals and what kind of effect you want to achieve.

3. Meet the customer's sales needs

There is a story: a salesman spent a lot of energy on tracking analysis and wanted to sell a copier to the owner of a fast food restaurant. But the boss never agreed, until one day, when the salesman came to the fast food restaurant again, he brought the colorful and creative menus printed by the copier. At this time, the owner of the fast food restaurant happily bought this copier.

Once the account manager changes from. Menu? If you sell from this angle, the transaction will be easy to complete. Good account managers always consider how to cater to customers' needs and meet their sales needs. Once you master this method, the account manager will not only make a deal, but also win a loyal customer.

4. Establish a sincere customer relationship.

In my daily work visit, many retailers talk about maintaining good interpersonal relationships with their favorite account managers. Retailers are convinced that these excellent account managers not only care about selling cigarettes, but are really interested in all their needs. There is a saying that customers buy things from people they like, trust and respect. It may be a little old, but it is as accurate as ever. Establishing sincere customer relationship is a strong link between account managers and retailers.

5. Fulfill your promise.

Retailers want account managers to keep their promises. The best account managers will make plans for phone tracking and customer return visits. They want to make sure everything goes smoothly after the sale, such as delivery and sales. What does the retailer want the account manager to be? Designated personnel? He will solve any problems he may encounter, such as after-sales service, return visit, providing information, etc.

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