How to do a good job in the activity planning of beauty salons

In order to attract more customers, classic beauty salons will carry out some activities and carry out activities in a planned way. Let's have a look. The following is my carefully collected beauty salon activity planning scheme. I hope it helps you. If you like, you can share it with your friends around you!

Beauty salon activity planning scheme 1

Every year, Singles Day is a time when major cosmetics brands compete to stage a promotion war. Especially after Taobao goes online, almost every year, e-commerce will use new records to prove business opportunities. Singles Day not only contributes greatly to the daily chemical line in the beauty industry, but also the professional line can't miss this business opportunity. Let's take a look at the recommendation of the beauty salon activity plan.

Activity time:

1 65438+1October1

Location:

Major direct sales stores in beauty salons

Active object:

All new and old single female customers

Activity purpose:

It coincides with "Singles' Day", in order to make all single female customers feel the warmth of beauty salons and get a wonderful experience in this festival. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional products such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and enhance their own consumer market share.

Activity promotion:

1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First of all, the publicity information about this event was released in the beauty salon official website, the official Weibo and the forum. Publish the activity content on the internet about two weeks in advance.

2. During the activity, leaflets and coupons will be distributed in crowded places, streets and major commercial roads.

3. As long as customers spend a certain amount in the store two weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon.

Activity content:

1. Members of beauty salons can participate in this activity during the activity, and they can get a 20% discount with their membership cards and get a skin care experience coupon. If the points in the membership card reach 500 points or above, you can experience a moisturizing and hydrating project in the store for free with the membership card.

2. Non-member customers can enjoy 8.8% discount directly when they spend 288 yuan in the store during the activity. And give a membership card and a skin care sample provided by the beauty salon.

Precautions:

1, do a good job of registration at the front desk and record the customer's name and information.

2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.

Beauty salon activity planning scheme 2

_ Year165438+1October 1 1 is another day that all shopaholics are looking forward to. It's also a holiday for our singles. Of course, I also believe that all of you don't want to be single. I also hope to have a "streaking" plan to bid farewell to being single. So Simplicity has prepared the following activities for you:

Activity theme: Tell your favorite TA loudly.

Activity time: _ year165438+1October 1 1.

Target audience: 18-40 single men and women.

Purpose of the activity: Since it is Singles' Day, we might as well hold a "Singles' Day Friendship" in the beauty salon, so that young single friends can find their favorite objects in the activity. And every friend who wants to participate in friendship wants to give his perfect side to each other, so let the beauty salon arm itself with all its strength. The beauty salon team carefully creates beautiful makeup for you. This is also an excellent opportunity for beauty salons to enhance brand awareness and increase customer trust.

Activity content:

Activity plan 1: It seems that I like you loudly.

During the activity, boldly say what you want to say to the object you like and give away beauty products. Successful people who express their love can also get "in pairs" and "for life" beauty packages in beauty salons. These love packages are prepared by beauty salons for consumers free of charge while stocks last.

These activities are free to participate. After purchasing high-end beauty salon products, all the guests present can get cosmetic samples and give them to their favorite partners. If the confession is successful, the two will go to the "Happiness Gate" to receive gifts from the beauty salon.

Activity plan 2: Happiness is within reach.

In June165438+1October 1 1, as long as the products are purchased on the spot, 100% of the customers will win the prize. With such a high winning rate to stimulate consumers' desire to buy, every customer participant can participate in the lucky draw. The prizes are first prize, second prize, third prize and grand prize, in which the first prize is 30% off the selected product or card, the second prize is 20% off, the third prize is 10% off, and the grand prize is a small gift.

Here, Pristine would like to remind all merchants that the prize setting should be based on cost accounting. The first and second prizes can be designed more and distributed to customers in the form of easy tickets. Especially for new users, let them feel the benefits and reality of beauty salons.

Holding Singles Day promotion activities in an innovative and distinctive way is also a prelude to the next year-end activities to attract consumers to actively participate in beauty salon activities in the future. Of course, if beauty salons can really be lovers, there are also many beautiful women.

Three: ellipsis

Beauty salon activity planning scheme 3

Activity purpose:

1. Stabilize old customers 2. Develop new customers. Improve the popularity of _ _ beauty salon in this area.

Activity time:

April 15 (promotion time: April15-May 3)

Activity flow:

1. Inviting guests: Please ask old customers to bring more than 2 friends. (4. 15-4. 19)

Two. Meeting process: (18: 30 —— 2 1: 00)

The host declared the party open.

2) The beautician performed "Grateful Heart"

3) The boss's representative made a thank-you speech.

4) A _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

5) Customer representative's speech (about the beauty salon's good service, good product effect, kind boss, favorite beautician, joy and help in the beauty salon)

6) The chairman of _ _ Association solemnly recommended _ _ products.

7)__ Beauty Salon 5. 1 Announce the promotion plan (anyone who deposits 300 yuan on the spot can get underwear first) A Ask the beautician to lobby customers for promotion 9) Announce the promotion time, welcome to _ _ Beauty Salon Consultation 10) Perform a dance and announce the end of the party.

Three. Promotion (4.20-5.7)

The company's beauty guide stayed in the store for 3 days, and cooperated with the beauty salon to fully promote the 5. 1 activity plan to promote consumption.

Fourth, the work that beauty salons must do

1. Accurately count the number of customers, issue invitations and ensure the number of participants (this work must be completed before 15, and 16 and 17 send invitations during the day to inform the company).

2. Rent the venue (ok hall and dining room, depending on the actual number of people) and arrange the venue (stereo, seats, bowls, banners, balloons, etc.). ), prepare fruits, cakes and prizes. Attachment: Award recipients:1) _ _ _ Two friends with consumer support are worth 200-300 yuan (on-site award) 2) Gifts from new and old customers are worth one.

3. Print the activity plan of 5. 1 and shoot the activity plan on the spot (or advertise on TV).

4. The boss prepares a speech (mainly a thank-you speech, which can be listed, such as building good feelings with those guests and sharing it with you. /kloc-get ready before 0/8 and be familiar with the speech).

5. Arrange a guest representative to speak (find a guest who has a good relationship with the boss, mainly talking about the beauty salon's good service, good product effect, good boss, your favorite beautician and the happiness you get in the beauty salon. For example, be ready before 18, and be sure to get to the meeting place).

6. The beauty salon rehearses "Grateful Heart", sends invitations to the guests and introduces the membership system (it must be completed 20 days ago).

7. Arrange a sign-in book at the meeting place, and a photographer is responsible for signing in and taking photos.

8. Performance (find two people to make sure they are ready 20 days ago)

Beauty salon activity planning scheme 4

First, the theme of the beauty salon's National Day promotion plan: "Colorful National Day, surprise and discount first"

Second, the beauty salon National Day promotion date: September 30th-65438+1October 8th.

Third, the beauty salon National Day promotion plan aims:

1. Improve and enhance the image of beauty salons and enhance their popularity.

2. Expand the business circle and develop more customers.

3. Stabilize customers and improve customer loyalty.

4. Stimulate the turnover and increase the per capita consumption quota of customers.

Four, the beauty salon National Day promotion plan content

1, free gift: during the activity, the first six customers will be given a free experience of beauty projects worth 288 yuan every day, plus some small gifts; In addition, every day before 10, customers get 888 VIP cards and enjoy membership services for life. In addition, they also sent a set of beauty and skin care products worth 488 yuan. Opportunity is not to be missed!

2. Deluxe Spa Package for Two: During the 11-day holiday, I believe many couples plan to travel to any scenic spot or go home for the holidays, but there will still be a few couples staying. At this time, the beauty salon might as well create a luxurious spa for these couples, so that they can enjoy the same treatment at affordable prices.

3. "1+1"joint promotion: the National Day holiday has boosted the consumption of major shopping malls and cinemas, and at the same time, many business-minded businesses will jointly promote some shopping malls or cinemas, so here, beauty salons can also jointly launch a ticket for the latest movie with some cinemas when they spend more than 388 yuan during the National Day; At the same time, it can also be introduced by some well-known clothing stores, and you can enjoy 288 yuan of care when you spend all your money in the beauty salon in 500 yuan.

Five, the beauty salon National Day promotion matters needing attention

1, beauty salons must make reasonable arrangements to create a holiday promotion atmosphere and stimulate customers' desire to buy.

2. Activities can be spread by hanging banners (or _ display stands) in front of the store, distributing activity leaflets, and calling old customers.

3. Set the sales target of the activity, assign corresponding tasks to beauticians (beauty consultants), and reward them according to the achievement rate after the activity.

4. Prepare the marketing speech in advance and deal with all kinds of questions raised by customers.

Beauty salon activity planning scheme 5

I. Theme of the activity: "Colorful May Day, Shaping Beautiful Self"

Two. Activity date: April 29th-May 5th.

Third, the purpose of the activity:

1. Use May Day activities to attract more new customers into the store, thus expanding the customer base and improving the overall turnover of the store;

2. At the same time, through a series of promotional activities, properly guide customers to spend on high value-added projects or multi-projects to increase customer unit prices and profits;

3. Make customers feel good and enhance the brand image of beauty salons and products.

Four. Activities:

An activity

Surprise 1: every day before 3, as low as 5. 1 discount.

If you want to be beautiful, the top 3 customers can enjoy the discount of 5. 1 of the original price of 380 yuan Whitening Set every day during the activity.

Surprise 2: If you spend more than 288 yuan, you will get a 80 yuan voucher.

Surprise 3: Trade in the old for the new

Customers can take the old cosmetics to the beauty salon for a new one, or change the course of skin care. Regardless of whether the old cosmetics are unsealed (advocating safe skin care, we destroy them on the spot), the beauty salon's decision is mainly to achieve a sensational effect.

Activity 2

Offer 1: During the three-day May Day holiday, former 10 customers can enjoy a 30% discount on projects and a 20% discount on products.

Offer 2: If you spend money in 88 yuan, you will get a voucher with a face value of 18 yuan; if you spend money in 480 yuan, you will get a voucher with a face value of 158 yuan.

Option 3: Add "5 1 yuan" = "88 yuan".

In these seven days, if the consumption exceeds 168, you can add 5 1 yuan to buy the original price of 88 yuan products.

III. Contents of activities

1, friendship makes beauty copy, popularity makes beauty upgrade.

A woman with friends is attractive, and your good popularity will make youth stay forever. Every guest customer brought in during the activity can get 300 yuan Nutrition and Skin Care once for free. In order to expand the word-of-mouth publicity of our beauty salon, during the festival, every customer who brings us 1 guests can get a box of eye prints, customers with 3 guests can get a set of water power, and customers with 5 guests can get a voucher of 1 0,000 yuan.

2. The five-in-one project package {face +spa+ eyes+neck+ovary} is worth 588 yuan, and you can enjoy 5 1 yuan on May Day! ! !

3, happy shopping, surprise return

(1) Get a stylish UV-proof sunshade when shopping in 380 yuan.

(2) Send a set of ladies' pajamas when shopping in 580 yuan.

(3) Give a fashion handbag when shopping is over 1580 yuan.

(4) Give a home dishwasher when the shopping is over 2,800 yuan.

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