Decoration company event planning book

Decoration company activity planning book

Time passes by inadvertently, and a period of work has ended. In order to meet new work goals, is it time to write a planning book? . So how should we write a planning book? The following is the decoration company event planning book I compiled for you. I hope it can help you.

Decoration company activity planning book 1

1. Preface to the event

It’s November 20xx again, and the New Year’s Eve project marketing has been put on the agenda as scheduled. The success of the New Year's Eve project marketing is not only a successful conclusion to the business work in 20xx, but also lays a solid foundation for the business in 20xx. Its importance is self-evident. In view of the previous model of "renovation before the year and payment after the end of the year" for Puqiang's New Year's Eve projects, the new headquarters has a tooling hall and a main material exhibition hall, as well as cost control and exploration of the normalized model of low-cost marketing meetings, this year's New Year's Eve marketing is planned to be held at the headquarters venue , no longer renting hotels outside.

2. Activity goals

1. Further enhance the brand awareness of Puqiang Decoration and vigorously promote the new main material exhibition hall;

2. Through designer translation Farming old customers and telemarketers invite new customers to ensure that 30 customers attend a single session every day, and 50 customers place orders in a single session on a single day, that is, 30 customers are sold in two days.

3. Event Time

November 30, 20xx (Saturday)

December 1, 20xx (Sunday)

4. Event location

The hall of the tooling department of the new headquarters of Puqiang Decoration Hongshan Square

5. The theme of the event

Puqiang Decoration’s 20xx New Year’s Eve decoration thanksgiving Meeting

6. Event Slogan

New Year’s decoration and enjoy a feast. Pay after the new year’s old price

7. Event guests

This time Not invited

8. Highlights of the event

1. The 20xx upgraded version of Puqiang Decoration Standard Project is newly released;

2. 20xx decoration market material labor cost push According to price increase analysis, there will be no price increase after the on-site reservation after the new year;

3. Visit the new main material exhibition hall and enjoy the special price of main materials and a delicious feast.

4. New service model of decoration before the year and payment after the year.

9. Overview of the activity process

1. Preliminary warm-up: online press release, mass text messaging, and telemarketing.

2. Detonate at the last minute: call to urge customers.

3. On the day of the event: In the morning, we visited the water and electricity construction site and the finished model house - a simple lunch box meal - a home improvement class.

4. Later review: Online news conducts review reports of the event.

Note: Basic procedures on the day of the event——

1. Departure from pick-up point at 9:30

2. Visit from 10:00 to 12:30 Construction site and finished model home.

3. Have a simple lunch from 12:40 to 13:20.

IV. 13:30 - 16:40 Home Decoration Class (the host gives an opening speech - the Vice President of Marketing outlines the company's history and culture - Mr. Luo explains the upgraded version of Standard Engineering 20xx - Assistant to the General Manager Explain the changes in labor prices and publish preferential activities - negotiate orders freely, visit the exhibition hall and facilitate deposit payment and draw a lottery)

9. Activities preferential plan

1. Customers present will receive gifts: Customers present with an invitation letter can receive an exquisite gift (20xx calendar) for each household, which will be distributed together with the information bag when registering;

2. On-site lucky draw:

1 first prize: a gift of a Ruixin cigarette machine

2 second prizes: a brand-name induction cooker

10 third prizes: olive oil imported from Spain One bottle

3. Collection of huge discounts for factory model houses during the New Year

Construction will start before the year and payment will be made after the year (only water and electricity will be completed before the year and only 10 project fees will be paid; mud and wood will be done before the year) , the project payment will be supplemented to 30)

There will be no price increase if construction starts after the year (construction will start before May 31, 20xx; if construction starts after June 1, an additional 5 will be charged)

Basic decoration 12% off

Main material big storm (free 15 square meters of kitchen and bathroom wall tiles for purchases over 30,000 yuan; free shower head for purchases over 40,000 yuan; free Siemens whole-room switch panels for purchases over 60,000 yuan)

Lucky draw: 1 first prize for Ruixin cigarette machine; 2 second prizes for Midea induction cooker; 3rd prize for several Spanish single bottles of olive oil

10. Event promotional materials

1. 50 temporary single pages (color printing);

2. 20xx image manual;

11. Event site layout

3. Exit the elevator: two X display racks

4. Aisle packaging: full of photo boards

5. On-site screens: 8 roll-up banners

6. Banner at the front desk

7. Podium

8. Audio equipment

11. Customer invitation

1. New customers 30 people - telemarketing and online sales

2. 30 old customers

12. Media promotion and budget

None

13. Key points of media promotion copywriting

Website press releases, single pages, newspaper copywriting and other copywriting will be provided separately by Peng Chongwu.

14. Division of activities

1. Single-page copywriting/design/printing - Peng Chongwu/He Bingli/Yu Huihong

2. On-site layout Design and production - Peng Chongwu/Feng Yueming

3. Gift procurement - Yu Huihong

4. Website copywriting - Peng Chongwu

5. Host - Yu Huihong

6. Vehicle contact implementation - Yu Huihong (each store has a bus, internal vehicles are motorized)

7. Special price main material explosive flower - Cai Liang

8. Simple lunch - Yu Huihong/Xiangxiyu Private Kitchen

9. The host's lyrics - Yu Huihong prepared it himself

10. Speech PPT - content material provided by Xing Guoshu/Luo Jun; produced by He Bingli

15. Activity budget estimate

1. Lunch meal: 15 yuan/box; 100 boxes; ***1,500 yuan

2. Package production for advertising shop: 1,000 yuan

3. Car rental fee: 1,600 yuan (bus does not cross the river but costs 400 yuan/half day per Taiwan; crossing the river costs 600 yuan/ Taiwan for half a day)

4. Prize fee: 20xx - 5,000 yuan

5. Other mobility expenses: 20xx yuan

Subtotal: 6,000 - 10,000 yuan

Wuhan Puqiang Architectural Decoration Co., Ltd. Decoration Company Activity Plan 2

1. Activity background:

On the occasion of the 2nd anniversary of the establishment of Heyi Decoration Company, In order to thank all sectors of society and consumers for their support and love for the company over the past two years, the 20xx Home Decoration Ceremony is held here, so the venue for the event is the August Building Pedestrian Street.

August Tower is located in the center of August Tower Pedestrian Street. There are well-known shopping malls at home and abroad such as Xinyijia and Gome. With the "increasing rise of August Tower Pedestrian Street", it will become the most active development in Jishou City. An area for business, leisure, entertainment and shopping.

2. Activity ideas:

On the occasion of the second anniversary of the establishment of Jieheyi Decoration Company, we would like to thank new and old customers and hold on-site promotional activities. On March 2, 20xx, the first phase of the August Building began to be handed over, and the owners will get the houses one after another. At that time, there will be a climax of home improvement consumption. Taking this opportunity, Heyi Decoration Company will arrange an on-site exhibition in the first phase of the August Building in March and April when the property is handed over to provide owners with free consultation on home decoration, display and promotion of home decoration materials and other activities. The company will communicate face-to-face with the owners to achieve sales Purpose.

The entire event will be divided into three parts: "Excellent Model House Viewing Express", "Decoration Consultation Event" and "Super Discount Discounts".

3. Purpose of the event:

1. To increase the company’s visibility and reputation, and expand the company’s influence in the industry;

2. As a Heyi company The celebration of the second anniversary of the establishment not only promotes home decoration knowledge to consumers; on the other hand, it expresses gratitude to old customers for their love for Heyi through super preferential rewards, enhances Heyi's reputation and forms new interpersonal communication to increase on-site customer flow.

3. Collect customer information through activities and expand the company’s customer base;

4. Create direct economic benefits for the company through activities.

4. Activity content:

Activity theme: "20xx Home Decoration Ceremony - 'Heyi' Second Anniversary Celebration"

Activity slogan: Careful, careful, Intimate, zero-distance service

Event time: April 19th - May 19th, 20xx

Event location: August Building Pedestrian Street Plaza

Participants : All citizens

Specific content:

1. Decoration consultation event

(1) Creativity: Introduce common sense and analyze home decoration, so that consumers can understand consumption and feel at ease Entrust!

(2) Content and purpose:

①Use professional knowledge and mass language to explain home decoration and introduce home decoration common sense, so that consumers can understand how to better decorate their houses.

②Analyze the essential differences (such as post-service and quality) between formal and brand-name decoration companies in the current decoration industry and small businesses and decoration "guerrillas".

③Introduce several decoration models and charging standards of Heyi Decoration Company, so that owners can understand where the money is spent, and make consumers feel more at ease, assured and comfortable.

④Reveal the dark side of the current decoration and building materials industry, remind consumers to pay attention, and at the same time show how Heyi Decoration Company does it, increase consumers' trust in the company, and benefit consumers' ultimate Sign the order!

(3) Activity site:

① Work display: The works are placed on both sides of the owner’s seat and displayed in a fan-like manner. The work has design renderings and actual pictures for comparison, indicating the design description and the owner's basic situation, the room type and decoration investment, and the overall price (including soft decoration, lighting, and furniture).

② Product display: Building materials merchants set up consultation offices around the site to display their main products, with shopping guides assisting with introductions and accepting inquiries and orders from owners.

③ Distribute DMs, set up tables and chairs, and the participating owners will sit in a semi-elliptical shape, which is convenient for observation and listening to explanations (the semi-elliptical shape is also a relatively loose form, which is more conducive to acceptance and is different from face-to-face cramming) type of indoctrination).

④Computers, speakers, etc. are properly prepared to provide both audio and visual explanations.

⑤ Set up a drink self-service area to create a relaxed and pleasant communication atmosphere.

2. Super preferential rewards

(1) Creativity: People will not go without profit, and the profit-seeking mentality is a common mentality of consumers.

(2) Purpose:

① The pursuit of discounts is a common psychology of consumers. In order to adapt to the psychology of consumers, appropriate preferential measures should be carried out to attract and satisfy consumers. Make consumers more receptive.

②The discount itself also shows the importance that the merchant attaches to the owner. Everyone hopes to feel valued. This feeling is conducive to prompting consumers to identify with the merchant and have a greater willingness to sign a contract with the merchant. .

③When the preferential activities are in progress, designers and business personnel will follow up and communicate with the owners in a timely manner to enhance the owners' awareness of this event, which will help discover potential customers.

(3) Event site:

①The event organizer announces the preferential measures and specific implementation methods for rewarding guests.

② Designers set up desks in front of their works, provide on-site explanations next to the works, accept consultations from owners, communicate with them and register owner information for follow-up after the meeting. (Designers wear work ID cards and dress uniformly).

③Building materials merchants display and introduce products, provide free consultation activities, collect customer information, and accept on-site orders from owners.

④ During the free period of the exhibition, quickly arrange the rest area for customers and the negotiation area for salesmen. The sales staff will follow up in a timely manner and invite the owners to fill in the decoration consultation information.

(4) Discount content:

① Get it as soon as you come: On the day of the event, (A) all old customers of Heyi will receive an exquisite small gift from the company; ( B) Owners who intend to decorate can get a small exquisite gift from Heyi Decoration Company as long as they fill in the relevant information (the number of gifts is limited)

② On the day of the event, Heyi Decoration Company will provide "on-site There are two free services: "Measure the room" and "Produce a graphic design plan". The owner fills in his personal information and the company will send someone to deliver the drawings to his door within a week.

In order to thank new and old customers and friends for their support and love for Heyi Company, anyone who comes to Heyi Company during the event will receive a check-in red envelope worth (1,000) yuan.

④ During the event, owners who pay a deposit and sign a contract with the decoration company can enjoy free housekeeping service once;

⑤ Collection of the first twelve model houses: before signing the contract during the event Twelve customers will receive free water heaters worth 4,888 yuan.

3. "Through-train to high-quality model house inspections"

(1) Creativity: Facts speak louder than words, hearing is believing, seeing is believing!

(2) Purpose:

① Through on-site visits to high-quality model houses, owners can feel the company’s design and construction capabilities; through on-site cases, owners can better understand the brand The construction process and construction technology of the decoration company left a deep impression on the owners.

② Through visits to model houses and on-site communication with owners, we can increase the popularity of this event and attract further attention from owners to the company, which is conducive to the owners’ recognition of the company and facilitates preparation for the next move. "On-site signing" lays a solid foundation.

(3) Activity site:

① Rent a large minibus to pick up and drop off the owners for free to visit the model house. The staff will lead and give a brief overview along the way, saving time for viewing the house.

②The model room must be decorated so that the windows are bright and the staff are uniformly dressed to show the company's standardized management.

③The time is arranged after the "Decoration Consultation Event", and the viewing time of the model house is controlled within half an hour to prevent the owners from aesthetic fatigue!

Note: The "Quality Model House Viewing Express" plan is for reference only and is recommended to be implemented if conditions permit.

5. Publicity strategy:

1. Make an invitation letter and give a brief introduction to the event;

2. Make an event DM to provide information on participating merchants and specific activities The content will be introduced;

3. Preliminary publicity reports on the portal website of Heyi Decoration Company;

4. Border town newspapers will follow up and report on the early and late stages of the event;

5. Xiangxi Life Channel "Good Houses and Good Homes" is responsible for the special report of this event;

6. The image advertisement on the background board of the event is 4mx3m (the size of the advertisement is subject to the actual situation);

6. Participating units:

(1) Sponsor: Xiangxi Heyi Decoration Co., Ltd.

(2) Exhibitors: Paco Flooring, Wrigley Bathroom, China Resources Patent Leather, Anuo Cabinets, Midea Water heater

Samit Ceramics Huayi Lighting Mingdian Fabric Rifeng Pipe

Marketing event reservation: Teacher Yang Zhiwei, Assistant Teacher Mao XX or add WeChat XX;