What are the shopping carnivals of the year?

The shopping carnivals of the year include: JD.com 618, Double Eleven Shopping Carnival, and Double Twelve Shopping Carnival.

June every year is JD.com’s store celebration month, and June 18th every year is JD.com’s store celebration day. During the store celebration month, JD.com will launch a series of large-scale promotional activities, with "Fiery Red June" as the promotion point. June 18 is the day with the strongest promotions on JD.com. For a time, JD.com’s 618 event became another major online shopping carnival that echoed the “Double 11”. On June 18, 1998, Liu Qiangdong started his own business in Zhongguancun and established JD.com.

Double Eleven Shopping Carnival refers to the online promotion day on November 11 every year. It originated from the online promotion event held by Taobao Mall (Tmall) on November 11, 2009. The participating merchants at that time The quantity and promotion efforts were limited, but the turnover far exceeded the expected effect, so November 11 became a fixed date for Tmall to hold large-scale promotions. Double Eleven has become an annual event in China's e-commerce industry and has gradually affected the international e-commerce industry.

The Double Twelve Shopping Carnival, as the name suggests, is held on December 12 every year. Following the Double Eleven on Tmall, JD.com, and Suning.com, major e-commerce websites such as Taobao, JD.com, and Suning.com once again received news that the largest online shopping feast of the year will be launched on December 12 and will continue to " "People are looting like crazy" activity. It is referred to as Double Twelve or Taobao Double Twelve, Jingdong Double Twelve, Suning.com Double Twelve.

Extended information:

Double Eleven originated from the "Taobao Mall Promotion Day" held on November 11, 2009 by the shopping website of Chinese e-commerce giant Alibaba. It has evolved into an industry-wide annual shopping event covering both online and offline, and a consumption phenomenon that affects the global retail industry. Alibaba CEO Zhang Yong, the initiator of “Double Eleven”, calls Double Eleven the “Olympics of the business world.” On November 11, 2012, the full-day online shopping sales exceeded Cyber ??Monday in the United States, becoming the world's largest Internet shopping holiday.

In October 2014, Alibaba issued a notice to the media stating that “Double Eleven” and other promotional events that brands and retailers across the country have actively participated in in recent years are its registered trademarks, and any other Anyone's use is a trademark infringement and will "bear joint and several legal liability." Other e-commerce platforms cannot directly use the "Double Eleven" label and can only use the words "11.11" and "Double Eleven" instead.

On Double Eleven in 2014, 136 domestic brick-and-mortar retail companies, including Rainbow Shopping Mall, Yintai Commercial, Bubugao Commercial, and Five Star Electric Appliances, jointly launched the "China Shopping Festival" and held a joint event from November 11 to 16. Promotion, which marked the extension of Double Eleven promotions from e-commerce platforms to physical retailers, ultimately achieved sales of 2.579 billion yuan. 43.1% of companies doubled their sales, and 27.2% of companies doubled their sales or more compared to the same period last year.

Baidu Encyclopedia - JD.com 618

Baidu Encyclopedia - Double 11 Shopping Carnival

Baidu Encyclopedia - Double 12 Shopping Carnival