Four key elements of brand management

Due to the dynamic changes of customer demand and more and more opportunities to obtain information, it has become the only way to provide personalized and diversified services for customers. Only those brands that have established close and long-term relationships with customers will be the ultimate winners. Therefore, brands at home and abroad spare no effort to establish direct contact with customers and maintain customer loyalty.

Increase opportunities

Great changes have taken place in the buying habits of customers. There are fewer and fewer opportunities to decide to buy only by the information in the advertisement. Consumers need to try or experience before deciding whether to buy.

Therefore, the challenge of brand maintenance and promotion becomes how to make customers fully understand the quality and function of products or services in the most convenient environment without spending too much time and energy. This kind of customer satisfaction experience can increase customers' trust in the brand and create a desire to buy.

For any brand, the index to measure the four elements of the brand can be tailored and become a special index. These indexes can be used as a baseline for brand evaluation. Tracking? The basis for measuring the change of brand image. Brand management index includes reputation index, relationship index, support index and personal experience index.

Establish credibility

Establish a good reputation. Because word of mouth is the foundation of the brand. Brands without credibility are hard to compete. A lot after China's entry into WTO? Foreign? The hot spot of brand competition with local brands in China is word of mouth.

Because? Foreign? The standardized management and operation system of brands in the world over the years has made consumers' affirmation of their brand credibility far exceed that of local brands.

The starting point of competition between local enterprises and multinational brands is to establish credibility, not by hype, but by improving management level, quality control ability, customer satisfaction mechanism and team quality.

Enterprises in China must immediately start to study the changes of customers' needs, and constantly innovate products or services to make them have personalized functions to meet their different needs.

Future brand competition will depend on speed to decide the outcome. Only brands that know the changes of the market and customers' consumption habits at the first time can adjust their strategies to adapt to the changing environment at the fastest speed and finally occupy the market.

Seek support

Because there is no full support from all levels of the enterprise value chain, the brand is not easy to maintain. In addition to customer support, support from the government, media, experts, authorities and distributors is equally important. Sometimes, we need the support of celebrities and use their influence to increase the credibility of our brand.