How to write the plan for the coffee shop?

First, business philosophy: modern, leisure and elegant.

Second, market positioning: The coffee shop provides customers with high-quality services in a casual and elegant style, giving customers a warm and relaxed feeling and striving to create an elegant, comfortable and leisure consumption environment.

Third, the management concept:

1. Respect the independent personality of catering personnel.

2. We can appropriately employ students in school to work and study, so that everyone can feel the warmth that this coffee shop gives back to the school.

3. Create a collective atmosphere: there must be strict discipline and humanistic care, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.

4. Treat them fairly, treat them equally and try your best to give full play to their talents.

Four. Product introduction:

Mainly professional coffee, combined with Chinese and western packages, exquisite snacks, water bar drinks and so on. Meet the needs of consumers;

Verb (abbreviation of verb) marketing strategy: brand strategy, price strategy and promotion strategy.

market analysis

Coffee shop industry belongs to a new leisure and entertainment industry. With the continuous improvement of people's living standards and the gradual change of consumption concepts, coffee shops have become an important leisure gathering place in people's daily lives, and are increasingly favored by consumers. In particular, the young generation and new people's persistence in coffee shops has given the coffee shop industry enough room for growth and development, and the market development potential is huge. Therefore, opening a coffee shop in school has certain potential, but it also has certain risks. First of all, as a new generation of human beings, college students have a certain degree of favor for coffee shops. Compared with other leisure gathering places, coffee shops are more suitable for college students in terms of consumption level and environment. Secondly, compared with other social workers, college students' social and life circles are relatively narrow, and their usual activities and pastimes are less selective. Therefore, when more students set up a coffee shop at school, they will choose to go to the coffee shop for parties and recreation at night and weekends. However, because college students still have no income, their spending power is relatively low compared with the public. Moreover, the coffee shop is located in the school, and the customer group is relatively single. Therefore, coffee shops opened in schools must have certain distinctive features to attract consumers' attention.